brain chase executive summary
TRANSCRIPT
9/26/2016CONFIDENTIAL 1
Executive
Summary
Brain Chase Productions, LLC
Fall 2016
9/26/2016 2
Market Opportunity – Summer camps and after-school programs comprise a $25
billion “out-of-school” industry. Programs are expensive to produce, extremely
fragmented, and currently only meeting 33% of demand. Huffington Post says “Virtual
Camps” are the new thing – and they put Brain Chase at the top of their list.
Introducing Brain Chase – Brain Chase is a virtual summer camp & after-school
program provider that delivers personalized online curriculum to students and schools
around the world, packaged in irresistible storylines and massive global treasure hunts.
Where We’ve Been – Growing from a single program with 500 students in 2014 to
three annual programs and 3500 students in 2016, Brain Chase has fine-tuned its
platform, secured key curriculum integrations, and earned accolades from students,
parents, and industry leaders.
Where We’re Going – While 2016 will see Brain Chase integrate new reading, math,
and coding electives, the company will focus on monetizing existing assets via low-cost
fall, spring, and summer programs. We will also experiment with a “grown-up” version in
spring 2017.
Competition and Risks – Brain Chase’s role as a content enabler and reseller
positions the company to forge strategic partnerships with many would-be competitors,
and its three years of operations provide valuable experience in mitigating market risks.
Team & Company Assets – Two Harvard MBAs lead Brain Chase – one a renowned
expert in blended learning, and the other an experienced marketer with a background in
entertainment and consumer products. They’ve assembled a rock star production team
and amassed a war chest of valuable intellectual property.
Financials & Deal – Brain Chase seeks the remaining $400k of $1.2M to close Round
3, enabling the company to deliver profitability in 2017 and rapid growth thereafter.
Key Digital Assets Website
Facebook Page
YouTube Page
Product Info & Demo 60-second TV spot
Interactive Dashboard
Custom Electives Cooking, Engineering, Art, and Yoga playlists
Animations Video: Season One Trailer
Video Playlist: Complete Season One Animations
Video Playlist: Complete Season Two Animations
Video Playlist: Complete Season Three Animations
Treasure Hunt 2014 Announcement, Unearthing, and Solution
2015 Announcement, Unearthing, and Solution
Spring 2016 Unearthing and Solution
Summer 2016 Treasure and Solution
Market Response to Brain Chase New York Times, EdSurge, and other Press
Video Playlist: Parent Testimonials
Feedback from Parents and Students
Facebook Reviews9/26/2016CONFIDENTIAL 3
Must watch!
Must watch!
Must watch!
CONFIDENTIAL 9/26/2016 4
• Steven Wheelwright – Former Professor and
Senior Associate Dean at Harvard Business
School; former President of Brigham Young
University – Hawaii; MBA, Ph.D. from the
Stanford Graduate School of Business
• Richard Wallace – Vice President of
Corporate Affairs, Freedom Communications;
Former General Manager, Orange County
Register
• Lonnie Smith – Former CEO, Intuitive
Surgical; Senior Executive Vice President,
Hillenbrand Industries; Boston Consulting
Group and IBM; MBA from Harvard Business
School
• Remaining Investors - TBD
Investor Profiles
$400,000
$500,000
$200,000
$100,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
Round 3 Financing Parnters
9/26/2016CONFIDENTIAL 5
Allan Staker
Chief Executive Officer
Brain Chase Productions, LLC
www.brainchase.com
562-234-2616