bpm pro cycling euro tdf
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Sponsor the Team and join the journey and receive excellent commercial returns.TRANSCRIPT
Presents
Pro Cycling Sponsorship
The OPPORTUNITY Massive marketing opportunity with reach
to over 1 Billion people
ROI of 10 times investment
Tour de France - €40 million
Overall season - €100 million
High visibility branding through
Team kit
Signage, team vehicles, support staff
Communication; newsletter, website
Integrated media opportunity
Television race coverage (>250 days)
Traditional and Cycling media
Social media and cross marketing
Documentaries telling the story
Cycling means BUSINESS
Business and cycling require enormous
drive and perseverance. The New York
Times declared “Cycling is the New Golf”
and as cycling enthusiasts outnumber
golfers, tennis players and skiers
combined, many of the worlds most
successful business leaders are cyclists:
from RIM/Blackberry's Jim Balsillie to
Vodafone's Vittorio Coalo.
BPM Pro Cycling can help you reach
thousands of business leaders through
innovative marketing and hospitality.
Cycling is a GLOBAL
Platform
In Europe alone, 25 million people line
the streets each year as on site
spectators. That equals 280 sold-out
Wembley stadiums per year! No other
sport allows for a live connection with this
many enthusiasts.
Cycling fans are more likely to have
college educations and above average
incomes.
Cycling is HOSPITALITY
More than 75% of targeted clients accept
invitations to hospitality cycling events.
Responsible for this high acceptance rate
are the unique content and stunning
locations of such events. Speed, colour,
drama, cultural diversity and passion
touch the heart and spirit of the viewer.
BPM Pro Cycling has the experience to
attract executives, and we have
activations experts on hand to assist
KPMG in achieving success and
captivating the client’s emotion.
Return on Investment
Cycling has an audience over 1 billion
annually and can provide a return of 10
times the underlying investment. ROI is
achieved through:
Over 250 days of racing, across 4
continents
Major television coverage delivers
billions of impressions
Free and open access drives huge
attendances
Flexibility to vary branding by region
Global platform tailored to drive key
stakeholder participation and
involvement
TV contacts in Europe and the USA
Expertise and experience
BPM Pro Cycling has significant
international pro cycling expertise across
continents and cultures. With commercial and direct pro cycling
experience combining more than 60 years the
Senior Management Team has the qualities to
successfully manage the Team to meet it’s
objectives.
The Senior Management Team has strong
cultural diversity bringing European, North
American and Australian cultures together into
a formidable outfit.
The Senior Management Team has worked
with the following pro cycling teams; Cervélo
TestTeam, Silence-Lotto, Navigators, FlyV
Australia, TVM.
Leading leisure sport in Europe and the USA
Race kit (example)
Team vehicles (example)
Team car
Equipment truck
Team bus
Communications
