bottled up pitch 2
DESCRIPTION
pitch for Bottled Up FilmTRANSCRIPT
Bottled Up!A documentary about breastfeeding in America by Jennifer Davidson and Chantal Molnar.
Bottled UP! is a documentary expose’ about Breastfeeding
in America. Our mission is to restore the Phenomenon of the Nursing Mother to the cultural landscape of America.
The mantra is everywhere - “Breast is Best.” In the US 75% of all mothers attempt to breast-feed, but startling few succeed. Despite overwhelming evidence that it is the healthiest way to feed a baby, fewer than 14% of American women successfully breastfeed.
Our film asks, “Why?”
Why do so many women start out breastfeeding but find them-selves up against overwhelming obstacles?
We will take you on a journey that will outrage and incite, enlighten and inspire, as we expose the social programming that derails breastfeeding, and explore:
•Whythisishappening?•Whobenefits?•Whatisatstake?
Join us on our mission to elevate the nursing mother to a place in society where she receives all the necessary support to successfully nurse a child, where scientific evidence overrides marketing in-fluences, and a woman does not fear breastfeeding in public.
Welcome. This is your chance to make a tremendous difference in the lives of women.
The Producers
Jennifer Davidson RN BSN IBCLC* is a pediatric nurse and lactation consultant at the progres-sive pediatric practice of Dr. Jay Gordon, M.D. in Santa Monica, CA. After years of working with mothers and babies Jennifer recognized a consistent need to provide her clients with essential tools to enable them to trust their bodies, trust their babies, and trust themselves, especially during the early days of new motherhood.
Chantal Molnar RN MA IBCLC* worked at University of California, Irvine Medical Center for over 20 years. During those years she saw how damaging medical practices are to breastfeed-
ing, and realized how drastically the culture must change in or-der for more moms to succeed. She holds a master’s degree in human development.
Because of their experience and unique way of approaching mothers and babies, Jennifer and Chantal decided to create a documentary that addresses these and many other issues facing mothers in the 21st Cen-tury.*International Board Certified Lactation Consultant
Advisory Board
• Dex and Amelia Deboree
• Emily Deschanel• Joy Fehily• Jay Gordon M.D.
F.A.A.P• Jennifer Grant• Kerryanne Johnston• Brooks Kennedy• Jim McKenna PhD• Jennifer Meyer Ma-
guire• Alanis Morrissett• Clark Peterson• Delphine Robertso• Paige Goldberg Tol-
mach
Breasts can sell anything...
Except for breastfeeding.
America has an uneasy relationship with breastfeeding
and one of the lowest breastfeeding rates in the world.
Why aren’t women buying it?
Why is breastfeeding important?
Who cares?
Why should we care?
A m e r i c a spends 13 billion dollars a year on medical costsfor babies who are not breastfed
BreastfeedingSAVES LIVES
Most people have never before seen the images and concepts presented in this film:
Footage of the innate capabilities of preemies when kept on their mother’s chest rather than in an incubator.
The intuitive relationship and interconnections between mothers and their babies even during sleep.
Animations that illustrate:
• Immunity• How milk is produced• Brain development• Effects of the first feeding on the newborn GI system.
Bottled Up! shines a light on areas usually dismissed by media and medicine such as:
The internal wisdom that resides in every woman.
The very intentional and life-ensuring capabilities of newborns.
The amazing physiology of the two coming together as one.
This film is a significant validation of women’s personal power and authority as mothers.
AudienceWe anticipate a larger audience than one would normally expect for this kind of film due to the number of celebrities who have agreed to be a part of our film. Our audience consists of moth-ers-to-be and their friends and families, birth-ing and breastfeeding professionals, alternative health practitioners, public health professionals, sustainable living, raw food, and slow food advo-cates, those who want to see corporate influence diminished, especially when it comes to control over our bodies and our health.
WebsiteOur website is the foundation for supporting the philosophy that we promote: TRUST YOUR BODY - TRUST YOUR BABY - TRUST YOURSELF The vision for our website combines the latest research, Jennifer and Chantal’s professional opinion, with interactive input from mothers. We consider moth-ers to be the experts and will provide a platform for conversations among women to share what worked and what didn’t work for them on a variety of issues facing women today. We want to be the go-to site where mothers can validate and share what they know, and to discover what other moms are do-ing differently.
www.pieceofmyheartproductions.com <http://www.pieceofmyheartproductions.com>www.i-breastfeed.com <http://www.i-breastfeed.com>
BrandTrust your body, trust your baby, trust yourself, strikes a cord with women that resonates deeply. Mothers are desperate for “solutions” that help them to be good mothers – sleep training being only one example. When a new mother is guided to her own knowing during her initial home visit and she “gets it,” you can see her radiate with self confidence on a level she has not previously experienced.
ProductionWe have a working relationship with the full service film production com-pany, GoodMakers Films. GoodMakers was founded by Cris Blyth & Tilo Ponder – a dynamic Director/Producer team who have combined their expertise in digital film production with their love of adventure, travel and a family commitment to making a difference in the world.
With the GoodMakers crew we have already collected some very valuable footage and have produced a 6 minute “sizzle” reel which can be seen here:
https://vimeo.com/32716690
DistributionWe have already been invited to participate in the Baby! International Film Festival. We will submit to Sundance, Toronto, and other film festivals.
We anticipate worldwide distribution in theaters.
We will distribute DVDs through our website and through midwifery, doula, childbirth education, breastfeeding, mothering and natural parent-ing conferences.
PartnershipsOur fiscal partnership with Orange County Breastfeeding Coalition and Cre-ative Visions allows us to accept tax-deductable donations.
http://www.ocbreastfeedingcoalition.org/
http://www.creativevisions.org/2011/12/jennifer-davidson- chantal-molnar-bot-tled-up/
1490 A.D. 2012 A.D.
MerchandisePromotional pieces, posters.
EducationEmpowerment kits for parents:
• Automated informational emails that prepare each parent for the challenges around certain key events: pre-birth, birth, post-birth, early newborn period, etc. at regular intervals.
• Hard copy oversized cards with essential information for key
periods such as, how to recognize post partum depression and the family bed.
• Resource packets that keep parents abreast of the latest research,
laws, and support services.
Teaching aids to parents and professionals who wish to support mothers to trust themselves.
Franchise the educational programs.
