bni presentation nov_2011

26
A fingerprint is a unique impression. Like people, every brand and business is a unique identity or fingerprint that no one else owns.

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Page 1: Bni presentation nov_2011

A fingerprint is a unique impression. Like people,

every brandand business is a unique identity or fingerprintthat no one else owns.

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I have the unique privilege of making visible what others can only imagine, feel or think.

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• A promise that gets kept consistently

• A personality • A unique and consistent look,

feel, tone and voice for all communications

• Conveys-at a-glance the distinctive attributes of your organization

• No business is too small and no product too generic to develop a brand identity

What is Brand Identity

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• Brand Name-name, tagline, logo• Brand Position-description of your organization• Brand Promise-The single most important thing your

organization promises to deliver every time• Brand Personality-what you want your brand to be known

for (fun, serious,magical,forceful,imaginative, etc.)• Brand Tone-edgy, humorous, conservative, subtle• Brand Story-Your organizational history and how it adds

value to the brand, highlights how your products and services grew from that background and how your methodology impacts what you offer

• Brand Associations-colors, taglines, images, fonts, uniforms, signage, equipment, etc.

Key Brand Elements

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Our Fingerprints

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Branding and Design:Snoqualmie Valley Schools Foundation

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Branding and Design:North Bend Centennial

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Branding and Design:Snoqualmie Valley Clinics

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Branding and Design:Emerald Smoothie

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Branding and Design:The Flat Iron Grill

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Branding and Design:

Frankie’sPizza

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Branding and Design:

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Branding and Design:

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Branding and Design:

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Branding and Design:

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How will you leave your mark?

Call Fingerprint Marketing, LLC425.283.3943

www.fingerprintmarketing.netwww.facebook/fingerprintmarketing