bni 10 minute presentation 19.11.2010 web
TRANSCRIPT
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Natalie ReynoldsInspiration Ltd
BNI Dylan Chapter
Friday 19th November 2010
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Inspiration Ltd
1984 – Established
1998 – Acquired Celtic Design & Print
2001 – Acquired the assets and staff of James Gerard & Co
2008 – Moved to Garngoch Industrial Estate (17,000sq ft purpose built factory)
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What we do? - Print
•Business Cards•Letterheads•Business Stationery•Brochures•Leaflets/Flyers•Workwear/Corporate Clothing •Folders•NCR Pads
•Jotter Pads•Pull Up Banners•Exhibition Stands•Gift Vouchers
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What we do? – Promotional Products
•Pens•Mousemats•Mugs•Branded glassware•USB Memory Sticks•Umbrellas•Coasters•Lanyards•Sports Bottles•Carrier Bags•Shopping Bags•Calendars & Diaries•Conference Folders•Keyrings/ Trolley Coins
•Awards & Trophies•Business Card Holders•Golf Balls & Tees•Ice scrapers•Tax disc holders•Mobile phone holders•Car air fresheners•Bottle Openers•Advent calendars•Stress balls/items•Magnets•Eco-friendly items
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What we do? – Promotional Products
•Pens•Mousemats•Mugs•Branded glassware•USB Memory Sticks•Umbrellas•Coasters•Lanyards•Sports Bottles•Carrier Bags•Shopping Bags•Calendars & Diaries•Conference Folders•Keyrings/ Trolley Coins
•Awards & Trophies•Business Card Holders•Golf Balls & Tees•Ice scrapers•Tax disc holders•Mobile phone holders•Car air fresheners•Bottle Openers•Advent calendars•Stress balls/items•Magnets•Eco-friendly items
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Current/Target Market
•Car garages/dealerships•Hair & beauty salons•Engineering & Manufacturing•Schools, Colleges & Training Providers•Hotels & Restaurants•Leisure – Gyms, Spas & Golf Clubs•Trades•Housing Associations•Breweries & Beer Festivals•Solicitors & Accountants•Insurance•IT & Telecoms•Charities•Public Sector•Small local businesses
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How we work…
•Advice regarding overall marketing not just promotional items
•Local service
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What do you do?
•What marketing do you currently do?
•How do you attract new customers?
•How to you maintain customers?
•Who is your target audience? (Industry/Geographical)
•Do you have a marketing budget?
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Marketing Activities
•Networking•Referral partnerships•Host an event/seminar•Telesales/Telemarketing•Hospitality•Corporate/Seasonal Gifts•Direct Mail•Exhibitions/Trade Shows•Bill Board Advertising •Yell.com/Thomson Local•Search Engine OptimisationAdvertising – Internet Advertising – TV, RadioAdvertising – Newspapers, Magazines, Trade Journals•Sales – Cold Calling/Door Knocking
•Leaflets/Brochures•Sponsorship•Branding – Branded Business Stationery•Corporate Image – Staff Clothing/Vehicle Signs/Signage•PR – Editorials/Articles•Social Media•Website•E-commerce•Promotional Campaigns•E-Marketing•Customer Relationship Management•Customer Service
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Why use promotional items?
•Repeatedly draws attention to your brand
•Tool for making your current marketing activities more effective
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Examples
•Branded Condoms
•The Classic Pen!
•Everyone loves a gift!
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How to get me referrals!
• Introductions to Marketing Managers, Business Owners, Managing Directors and Office Managers
WHY? it will make their job easier as we’re a one stop shop, we can provide them with ideas/guidance and help them spend their budget more wisely!
• Collect promotional items at events or from your customers/suppliers
WHY? if they’ve already purchased promotional items, then they have already established the importance of using them as a marketing tool
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How to get me referrals!
• Marketing/Advertising spend on their monthly/end of year accounts
• Struggling with getting new customers
• Introductions to referral partners
• Other print companies• Marketing consultants• Anyone who provides a Marketing Service! (See Marketing Activities)
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Thank you for listening!
Natalie ReynoldsSales & Marketing ManagerInspiration Ltd
t: 01792 897900m: 07811142617e: [email protected] facebook.com/inspirationltd
twitter.com/inspirationltd
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Door Prize!