1. Welcome from Loganholme

2. Today I would like to give you an quick overview of Social Media and how you can use it for your business and how I can help you manage it! 3. Why are we here? Absolute bottom line is self perseveration. Every single thing that we do is based on this premise. After this fundamental truth is recognised what is next? 4. Reasons why we are in business. What are our motivations? We want to put a roof over our heads and food on the table Send the kids to a good school Next step is we want a bigger house Have an overseas holiday Have more time later on Give money to worthy causes 5. We want to achieve more and aim higher. 6. How do we achieve these goals that we have? We need to be looking for more potential customers. The more customers we have the more money we can make. How do we gain even more exposure to these potential customers? By incorporating social media into our business. Building personal relationships with our customers. Being able to give them personal service. 7. Social Media Stats for Australia February 2014 8. Where did It all begin? CompuServe began in 1969. As you can see Social Media isnt a new concept. We are now using the media for different purposes. And now more so than ever for business. Each channel used for a specific purpose. 9. Over 50% of Australians actively use Facebook. Over 50% of Australians actively use YouTube. Over 25% consistently use other social media channels (including Twitter & Instagram). 10. The more conventional methods of gaining an audience through TV / radio/newsprint whilst not becoming totally obsolete are falling by the wayside due to the cost. 11. My business is Social Media Management People ask me what I do and when I tell them that I manage social media for businesses they nod , think and then say whats that! Then they look at me and ask me what I do all day. The world of social media is complicated-I have to be aware of the constantly changing landscape that is SM including the changes to any policy. Just as people have a personal Facebook profiles, your business can also have a Facebook page. These pages contain a bio, contact information, and anything else that may be on your website. Pages need to be updated with posts on a regular basis with information, photos and even videos. Facebook posts can be relayed across other channels too. I help the business create their pages and update their content. Acting as the page, I will follow other similar businesses and interact with them. I post on behalf of my client and interact with fans. I also advertise on Facebook if the client requires this. I will also set up other social accounts on the clients behalf. 12. Some businesses use Facebook advertising and others just want to have a presence and build brand credibility. Facebook advertising is very competitive at the moment. You can spend as little as $6.00 per day. You can also set a campaign to run for a specific time and target a specific audience. Much cheaper than conventional advertising. You can see monitor how your ads are performing through the backend . 13. Social Media is a marathon, not a sprint. It takes time to build a following. It is a collaboration between me, the social media manager and my clients. The managing of social media is very time consuming this is were my services come into play. My aim is to make it as painless as possible for my clients to have a presence on social media. Its a medium that can no longer be ignored. I offer tailored packages for clients taking into account their specific needs and their budgets. Packages can include: QR code creation IPad Kiosks Social Media Policy Advertising Cross platform posting (not limited to Facebook) Supply of content. Timeline Cover creation Posting of videos Packages can be upgraded at anytime. Interaction with clients 14. Thank You for Listening My name is Deb Purkiss and my business is social media management. Loganholme