blogwell chicago social media case study: 3m, presented by greg gerik
DESCRIPTION
In his BlogWell Chicago presentation, 3M‘s Social Media Lead, /Transform, Greg Gerik, talks about how they're leveraging their collaborative culture to drive social business. Greg shares how 3M integrates the voice of the customer into everything they do and gives a sneak peek into their future offices that incorporate custom social dashboards. Watch the video of the presentation here: https://vimeo.com/48076003TRANSCRIPT
![Page 1: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/1.jpg)
SocialMedia.orgVideo Case Studies
Greg Gerik
Innovation Through Social Business
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
![Page 3: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/3.jpg)
Questions?
@ggerik
![Page 4: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/4.jpg)
@ggerik
![Page 5: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/5.jpg)
@ggerik
![Page 6: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/6.jpg)
![Page 7: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/7.jpg)
@ggerik
![Page 8: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/8.jpg)
@ggerik
![Page 9: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/9.jpg)
SAMPLE (Not 3M)
@ggerik
![Page 10: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/10.jpg)
@ggerik
![Page 11: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/11.jpg)
@ggerik
![Page 12: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/12.jpg)
Sept
July
Ask for reviews
Identify issue
Team formed
Respond publicly
Material changed
Aug 16
Aug 24
Aug 27
Sept
@ggerik
![Page 13: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/13.jpg)
@ggerik
Before
During
After
![Page 14: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/14.jpg)
Online Ad Units
PR / Blogger / Talker
Outreach
Ratings and
Reviews
Brand
Website
E-mail / Loyalty
Programs
@ggerik
![Page 15: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/15.jpg)
Social & Mobile Brand Engagement for NASCAR
A 3M Racing content calendar is
developed to engage Fans
throughout 2012 with exclusive
content and offers.
![Page 16: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/16.jpg)
![Page 17: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/17.jpg)
Empower and energize the 3M
enterprise through ‘real-time’
data-points and connectivity.
@ggerik
![Page 18: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/18.jpg)
Advancing the future of 3M to
remain on the forefront of
Innovation.
@ggerik
![Page 19: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/19.jpg)
Fuel the ability for 3M to connect
@ggerik
Take customer connections everywhere
Faster
![Page 20: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/20.jpg)
Observe.
Visualize.
Collaborate.
@ggerik
![Page 21: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/21.jpg)
Observe.
@ggerik
Ratings &
Reviews Vendor Listening
Aggregator
Insights
Source Conversations
Source
Vendor
Source
Vendor
Source
![Page 22: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/22.jpg)
Visualize.
@ggerik
![Page 23: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/23.jpg)
Collaborate.
@ggerik
![Page 24: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/24.jpg)
@ggerik
![Page 25: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/25.jpg)
![Page 26: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/26.jpg)
@ggerik
![Page 27: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/27.jpg)
Greg Gerik, Social Media Leader
3M Global eTransformation
@ggerik
Thank You.
Questions?
3M™ Fingerprint-
Fading Technology
![Page 28: BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik](https://reader033.vdocuments.us/reader033/viewer/2022060119/5590d0011a28abfd388b46e7/html5/thumbnails/28.jpg)
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell