blogwell atlanta case study: the home depot, presented by tia robinson
TRANSCRIPT
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Bringing Our Culture to Life
in Social Media
Tia Robinson @homedepot Social Media Team
Community Manager, How-To Community community.homedepot.com
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Product Authority
Customer Service
Community Engagement
Merchandise
Project Know-How
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The Need…
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Our Community Associates
Full-time associates work two days a week on our How-To Community
and three days in-store
Expert associates available seven days a week
Cross-country coverage
Orange County
Chicago
Atlanta
Boston
Coverage
Boston Roots Grow2girl
Bostonian
Chick ThePaint
Avenger
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Featured Content Video is a core tactic
used by the Social Media
team to connect with
our customers
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Featured Content
How do I build a palanquin/ roman litter? 06-26-2011 12:08 AM
I am having a surprise party for my mother's
60th birthday and I would like her to make a
grand entrance on a palanquin/roman litter.
Can you help please?
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Plus! Design advice offered
by ChristineClaret
“ChrisFixIt asked me to
chime in with some
decorating ideas for your
project…”
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Featured Content “How to Build a
Lemonade Stand”
by AboveAverageJoe
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Post is already highly-
ranked in Google
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Where We Rank
The Benchmark, provided by Lithium, is a compilation of “like” communities
(age, size, big brands, retail, etc…)
In nearly every metric, we have consistently scored well above the
benchmark for the past year
Community Score
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Best New Community 2011
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The Home Depot’s so-called social media
store associates are part of a new,
hybrid group that spends two days each
week managing the retailer’s How-To
Community and creating content for use
across the company.
- Advertising Age
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Q&A
Thank you!
Tia Robinson
@homedepot Social Media Team
Community Manager, How-To Community
community.homedepot.com
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