blackbook | 1 · 6 | blackbook blackbook | 7 mission statement there are many elements that...
TRANSCRIPT
Blackbook | 1
EXPLOREE V E R Y W H E R E
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CONTENTS
MISSION STATEMENT 6BRAND PROMISE 9BRAND CHARACTER 10THE BLACKBOOK MAN 12BRAND COLORS 15TYPOGRAPHY 16
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MISSION STATEMENT
There are many elements that comprise the modern-day man: Strength, ingenuity, integrity and quality. A delicate balance of these traits molds and guides the diverse life-styles and ambitions of the Blackbook man. We designed our range of products with these elements in mind, always looking toward the future while keeping a firm grasp on timelessness and tradition.
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From business cases to backpacks,we go further to curate modernand timeless essentialsfrom around the worldto inspire savvy business travelerson their next journey.
FOUNDED IN MONTREALINSPIRED BY THE WORLD
BRAN
D
PRO
MIS
E
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SUCCESSFUL TIMELESS CLASSIC MODERN TRAVEL SELECTIVE WORK AMBITIOUS EXPLORER JOURNEY DISCERNING REFINEDTASTEFUL SOPHISTICATED DETERMINED ASSERTIVE PROGRESSIVE MOTIVATED LASTING ENDURING ROBUST STURDY JET-SETTER BUSINESS VISIONARY ADVENTUROUS WORLDY INTELLIGENT ASPIRATIONAL EXCLUSIVE THOUGHFUL CONSIDERED FUNCTIONAL STURDY SMART USEFUL HANDSOME WELL DESIGNED RESPECTED LEADER PERSUASIVE DRIVEN PRACTICAL ELEGANT DAPPER ROBUST FASHIONABLE DASHING TOUGH ACTIVE DYNAMIC POWERFUL SUPERIOR QUALITY PRESTIGIOUS FIRST-IN-CLASS URBAN INTERNATIONAL EXECUTIVE CURATED BR
AND
CH
ARAC
TER
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The Blackbook gentleman is
selective, tasteful and refined.
The bag he carries is chosen carefully to be both
functional and timeless.
• Business traveller
• Average personal income: CAD 100K+
• Techno savvy customer
• Sophisticated style
• Is exposed to international brands
• High service expectations
• Executives and Professionals
• 30-55 years oldHIS
TR
AITS
:
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BRAND COLORSRO
YAL YELLOW
FFC700
BLACK 000000
GRE
Y A6
A6A6
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TYPO
GR
APH
YPRIMARY FONT
LL BROWN BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789!?@#$%
SECONDARY FONT
POPPINS LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789!?@#$%
18 | Blackbook
For sales inquiries contact:
Distributed by:
UNITED STATES OFFICE:
2970 NW 27th street, Lauderdale Lakes,Florida 33311 1.754.312.6090
CANADA OFFICE:
1963 Lionel BertrandBoisbriand, QC J7H 1N81.514.832.1010