APROJECT REPORT

ON

“MARKET POTENTIAL MAPPING FOR IMPORTED FRUITS IN MUMBAI / NAVI MUMBAI”

ATIG INTERNATIONAL PVT.LTD.

A detailed study done in

“MARKETING”

Submitted in partial fulfillment of the requirement for the award of degree of Post Graduate Diploma in Business Management (PGDBM)

Submitted byARUN RANAROLL NO: 04

BATCH: 2014-2016

Under the guidance of Prof.Mukta Khapre

NAME OF THE GUIDEMr. Suraj Kumar

Bharati Vidyapeeth’s Institute of Management Studies & Research

Navi Mumbai

(i)ACKNOWLEDGEMENT

I would like to express my gratitude to all those who gave me the possibility to complete this

project.

I would like to thank my guide PROF. MUKTA KHAPRE for her continuous guidance.

I am thankful to our Director, Dr. DY Patil,for providing me a platform and supporting me

towards the successful completion of this project. I also want to thank my class mates who

have helped me in getting acquainted with various aspects during the project.

In the end, I express my gratitude to my family who inspired me in doing this work. Without

their inspirations the completion of this work was almost impossible.

ARUN RANA

Signature of the student

PLEASE PASTE HERE THE CERTIFICATE FROM THE COMPANY

PLEASE PASTE HERE THE CERTIFICATE FROM THE INSTITUTE

(iii)EXECUTIVE SUMMARY

Market potential analysis of imported fruits is a primary analytic service performed by

Mapping Analytics. We have the people, experience, tools, and data required to perform

sophisticated and accurate market sizing. Market analysis services from Mapping Analytics

help you know the economic opportunity available to you in any geographic market.

Whether you sell to consumers, to businesses, or both, market sizing provides intelligence

you need to deploy sales and marketing resources effectively. What is a geographic market

worth to your business? Mapping Analytics will help you find the answer. Market potential

can be expressed as a function of:

The number of customers purchasing

Amount purchased

Frequency of purchase

In other words, market potential = (how many * how much * how often)

Bottom Up or Top Down Market Analysis?

It all depends on your specific needs. Mapping Analytics can advise you on the best

approach to sizing any market. We employ various methodologies and data sets to get

you the answers you need.

A bottom up approach to market sizing starts with your customers. How

much and often do they buy? What is their profile? How many potential

customers do you have in the market based on your customer profiles? How

can you reach them?

A top down approach starts with market and industry data. It takes a close

look at a geographic market area and profiles the consumers and/or businesses

to let you know their propensity to buy your products and services.

(iv)TABLE OF CONTENTS

PARTICULARS Page No

Acknowledgement

Certificates

Executive Summary

Table of Contents

i

ii

iii

iv

Chapter 1: Introduction of the Project :

1.1: Concept & Significance of the Study

1.2: Objective of the Study

1.3: Scope and Limitations

1

2-3

4

5

Chapter 2: Introduction to Industry

2.1:Overview of the fruit industry

2.2: Top Fruits Produces Countries

2.3: (Competitor Analysis)

2.4: Introduction to the Company

2.5 Organization Profile

2.6 Swot Analysis

2.7 Product and services

2.8 Marketing strategies

2.9 CSR and the way ahead

6

7

9

10

11-17

18

19-25

26-27

28-29

Chapter 3: Research Methodology

3.1: Research Methodology

3.2: Data Collection Techniques and Tools

3.3: Sample Size

30

31

32

33

Chapter 4: Data Analysis and Interpretation 34-45

Chapter 5: Conclusions and Suggestions 46-48

Chapter6: Learning Experiences

6.1 Annexure

6.2 Bibliography

49-54

CHAPTER-1

Introduction Of The Project

1

1.1 Concept Of Market Potential Mapping :

Market potential analysis of imported fruits is a primary analytic service performed by

Mapping Analytics. We have the people, experience, tools, and data required to perform

sophisticated and accurate market sizing. Market analysis services from Mapping Analytics

help you know the economic opportunity available to you in any geographic market.

Whether you sell to consumers, to businesses, or both, market sizing provides intelligence

you need to deploy sales and marketing resources effectively.

The analysis of markets leading to the decision of choosing the right location for a retail or

service facility has never been an easy task for business decision makers.With GIS

technology, it is much easier and faster to analyze large volumes of consumer demographic

and socioeconomic data and integrate them with business characteristics, such as sales,

location of customers and competitors. The purpose of using GIS is to produce useful

information from the input data to support the decision making process.Many firms, and

especially retail, have benefited from using GIS technology, while many others still have to

discover its usefulness for their business.

A market potential analysis from Mapping Analytics may include:

A customer profile to understand where to find more like them.

Market penetration and market share reports showing performance in existing markets and expected performance in new markets.

Market ranking reports allowing you to prioritize resource deployment into new markets

A geographic view of market opportunity on detailed maps.

2

Significance Of The Study

Forecast total opportunity in terms of number of customers and revenue potential.Understand

market potential for a single store, network of stores or a new marketHow to increase the

sales and reduce the wastage of imported fruits and proper utilization of resources. It also

provides help to forecast the demand of imported fruits in next year.

3

1.2 Objectives Of The Study

1. To identify customer awareness of IG International.

2. To estimate the market share and potential competitors of IG International..

3. To find out potential market for imported fruits.

4. To study the swot analysis of IG International.

5. To identify the problems faced by the Indian fruits industry.

6. To study the future of IG International in Mumbai.

7. To forecast the demand of imported fruits in Mumbai.

4

1.3Scope And Limitations

Scope Of The StudyThe scope of the research includes information about market potential mapping for

imported fruits in Mumbai/ Navi Mumbai. The study will be conducted within the area of

Navi Mumbai/ Mumbai.

Limitations Of The Study

1. The biggest limitation was time because the time was not sufficient as there was lot

of information to be got & to have it interpretation.

2. The information provided by respondent could be biased.

5

CHAPTER-2

Introduction To Industry

6

2.1 Overview OF The Fruit Industry

India is the second largest producer of fruits & vegetables in the world with an annual

production of around 94 million tones. It has the distinction of producing almost all-tropical

and exotic fruits and vegetables because of varied climatic conditions. Due to the short shelf

life of these crops, as much as 30-35% of fruits and vegetables perish during harvest, storage,

grading, transport, packaging and distribution. Only 2% of these crops are processed into

value-added products. Hence, there is a need for maximum commercial utilization of fruits

and vegetables and to adapt production and marketing activities to the requirements of the

world market and to cater to domestic demand which, over the past few years, has been

increasing because of various socio-economic factors. If the nutritive value of the processed

food products could be maintained, this sector will emerge as a major value-added food

industry.

Fruits and vegetables are processed into a variety of products such as juices and

concentrates, pulp, canned and dehydrated products, jams and jellies, pickles and chutneys

etc. The extent of processing of fruits and vegetables varies from one country to another.

India produces a variety of fruits ranging from temperate apples to tropical mango. But most

of the production of these fruits is highly seasonal and their availability is confined to a few

months in a year. For example, the peak period of availability of mango (king of fruits) is

confined to a two month period i.e. May-June, oranges during November-January, papaya

during February-March etc. This short period of availability in large quantities makes the

marketing a challenging task with problems like storage, transport, wide price fluctuations

etc. Besides, the huge post-harvest losses because of perishable nature results not only in less

per capita availability but also increases the cost of transport etc. These factors lead to

exploitation of A Study on Marketing Infrastructure for Fruits and Vegetables in India 3 RS

91 farmers by middlemen resulting in poor returns to cultivators, although consumers pay

high prices.

7

2.2 Leading Fruits Producing Countries Of The World

China produce 20% fruits in the world and India produce 11% .

8

Marketing Channels

9

2.3 MAJOR COMPETITORS

ASRA ENTERPRISES

Asra enterprises is an authenticated exporter and importer of premium quality perishable that

are rich in nutrients and possesses remarkable freshness. Ensuring the quality of their

services at the same time satisfying suppliers and retailers. The company have earned trust of

many global suppliers and have become an exclusive agent in this trading business.

The company focuses on all kind of fresh fruits, vegetables and dates owing to their excellent

taste and freshness. Farming a rich time span of 27 years, it has gained extensive recognition

in the field of supplying and exporting perishables from the across the world and continue to

expand in different states and countries maintaining same high standards as always.

UMAR INTERNATIONAL

UmarInternational is an authentic organization betrothed in the domain of

Trading, Importing and Distributing a vast assortment of Fresh Fruits,HealthyFruits, Apple

Fruits, Mango Fruits, Pear Fruits, Guava Fruits, Strawberry Fruits, and Grapes Fruits

etc. These are procured from the most reliable and trustworthy vendors in the market. In

tandem with the latest market advancements, our offered collection is extremely appreciated

for its optimum quality, purity and freshness. Under the administration of our experts, these

products are checked on varied of factors to maintain their freshness and taste. We offer

these fruits in safe packing.

Key Strengths:

Dexterous professionals Customization solutions Industry leading prices Large distribution network Prompt delivery.

10

Introduction To The Company

Introduction

IG Group of companies has been in existence for over four decades now. The name IG has

been deduced from the initials of the two mainstays ? Shri. Inder Lal Manocha and Shri.

11

Gian Chand Arora, who together laid the foundation of the business. They started their

journey of success by forming the first enterprise Inder Lal Gian Chand & Co., which deals

in Indian Fruit on order and commission basis. Their diligent and Industrious character grew 

the firm prosperous.

In the year 2000 the government eased the regulations on imports in India. The two partners

grabbed this opportunity and entered international trade with the formation of a second

organization of IG group ? IG International. IG International today deals in Imported fruits

and developing the exports of Indian fruits in international market. The organization

flourished and became well known in the international market.

With the growing volumes arose the need to increase the storage capacity and logistics

facility ? to be able to reach the customer. Cold storage facilities and logistic chain were

established to cater to these needs of the company. The third organization IG Humi Fresh

was established with the setting up of the first cold store facility in Dhakoli (Haryana). Later

such facilities were set up all across India at various locations. Today IG International has 15

Subdivisions (which includes all metropolitan cities) with storage houses and retails outlets.

Marked with the growth, development and presence, IG International is now poised for

further penetration in the emerging markets in India and abroad

CHAIRMAN : Mr. Gian Chand Arora

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5decades of Product Knowledge in the Industry.

Enigmatic leader behind IG Group.

Pioneered the import of Fresh Fruits in India.

First to import fruits from Australia in 2000.

Directors

Mr. Tarun Arora (Finance and Operation)

Mr. Sanjay Arora ( Sales and Marketing)

History Of The Company

13

1965

Mr. Gian Chand Arora along with Mr. Inderlal Manocha laid the foundation of IG group 46

years ago as they started dealing in Indian fruits on order and commission basis. Their hard

work and far sighted approach brought prosperity and goodwill for the firm. The firm grew

to be successful and also started contributing a lot to the society and its employees.

1975

The business of trading of vegetables started. First pack house was established in Chandigarh

wherein vegetables were sourced from Chandigarh and transported to Himachal Pradesh. IG

became one of the largest players in Northern India in fresh fruits and vegetables.

1981

Mr. Gian Chand Arora decided to enter into Southern Indian market with the sourcing of

Mangoes. IG started to source mangoes from Southern Indian market and started catering to

Northern Indian markets. IG exclusively ran six terminal markets in the first year.

1988

IG became one of the biggest players in Mangoes with exclusively running twelve terminal

market for Mangoes. The same network was used for sales of Apples in southern India.

1995Mr. Sanjay Arora came into the business. His long sighted vision and young blood in the

company helped the company introduce grapes and citrus as a product in IG brand in

Northern Indian Market. First collection centre was opened in Parwanoo, himachal pradesh

for better sourcing of Apples.

14

2000IG International was incorporated. Mr. Gian Chand Arora, the ever confident dreamer made

the best of this opportunity and expanded horizon of the company with International trading.

Six 40′ containers were imported in the first year from Australia. The company stands

pioneer in the business of imports and exports of fruits and offers more than 30 varieties of

imported fruits from 20 countries and has 20WHOLESALEoutlets all over India. Chennai

outlet is opened to strengthen imports and domestic selling at Chennai.

2002

With the increase in volume of imports, simultaneously increased the requirement of more

storage space. The company then started the Cold chain and Logistics division and expanded

into the cold storage and the logistics provider business by establishing its first cold storage

in Dhakoli, Chandigarh with a total capacity 5000MT. IG Humi fresh is incorporated to run

cold storages and logistics with the vision to have presence at pan India level. Mr. Gian

Chand Arora does first acquisition in Mumbai in the form ofWHOLESALE outlet in APMC

fresh produce Market in Navi Mumbai.

2006

To strengthen IG humi Fresh first cold storage is acquired in Navi Mumbai with the capacity

of 1500MT. The acquisition helped IG to increase it imports substantially and reduce its

dependence on third party cold storages.

2007CJ Jain Pvt Ltd is acquired under IG humi Fresh to strengthen cold chain. With Cjjain comes

second cold storage property in Mumbai with a capacity of 2500 MT. IG becomes one of the

largest cold chain player in fresh produce industry. IG starts opening outlets across the

country starting withWHOLESALEoutlet in Navi Mumbai & Delhi. IG becomes one of the

first companies in fresh produce business to get directly intoWHOLESALE business. This

massively increased the imported produce volumes for IG.

15

2008Mr. Tarun Arora younger son of Mr. Gian Chand Arora enters into the business. The

expansion plans increased massively with acquisition in 12 otherWHOLESALE markets

across the country. IG implements SAP ERP system to become first company in fresh

produce to successfully implement ERP system. Gets into the logistics business seriously .

2009The expansion does not stop gets acquires another three wholesale outlets. IGInternational

does a major acquisition of land at two different locations in Chennai; Amravati to develop

cold chain and citrus packhouse. Gets approval and aide from Ministry for development of

cold chain in the country.

2010With the vision to become the largest cold chain player in the country. The acquisition of

land started at various locations across the country. Rajasthan Agriculture department allots

land to IG in Jaipur Terminal market, buys land in Mumbai for development of cold chain.

Acquires land in Ludhiana for development of cold chain.

2011Acquires land in himachal pradesh for development of Controlled Atmosphere cold storage

for Apples. Starts with exports by exporting its first container to Gulf. Company gets ISO

certified and gets top rating from CRISIL(Credit Rating Information Services of India

Limited).

2012Starts wholesale outlet in Patna with the vision to penetrate into Eastern markets of India.

Acquires IT company for security solutions and implementation of ERP system. Increase

exporting business included the assortment by adding grapes, pomegranates, potatoes by

shipping heavily into European, gulf, south east Asian markets. Gets allotment of land by

Karnataka agriculture board in Bangalore APMC Market for development of cold chain.

16

Vision And Mission

Vision

• IG International Brand to be synonymous with product quality, freshness and reliability.

• To bring the world’s best produce ideas for a Health India.

• Our aim is to emerge as market leader within the realms of providing supreme fresh fruits across India.

Mission

• Ability to source high quality and consistent produce from all over the world around the year.

• Quality assurance for customer satisfaction.

• Conservation and minimizing wastage of resources by enhancing the shelf life of our perishable products

17

2.6 SWOT ANALYSIS OF IG INTERNATIONAL

STRENGTH:- WEAKNESS:-

1.High quality, fresh products.

2.Wide product range including fresh fruits.

3.Strong brand name in Indian households.

4.IGI imports 80,000 tonnes of fruit every year

5.IGI currently has a fleet of 70 trucks, and has 29 branches

across the country

1.Fresh fruits are perishable products.

2.Strong competition in every segment of operation.

OPPORTUNITY:-

1.Increase its reach throughout the country with

exclusive Safely outlets.

2.Growing market in India.

3.Sponsorship and tie ups for various events like marathons,

sports competitions, etc.

THREATS:-

1.Strong competition

2..High dependence on rains and weather.

3.Inflation and economic instability in the country

2.7 Products

1.APPLES.

2.ORANGES.

3.GRAPES.

4.PEARS.

5.KIWI.

6.PLUMS.

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7.CHEERY.

8.SWEET TAMARIND.

9. DRAGON FRUIT

Countries We Import From :

19

Argentina

Australia

Belguim

Brazil

Canada

Chile

China

CzechRepublic

France

Iran

Italy

Mexico

NewZealand

PeruSouthAfrica

Export

20

IG International Pvt Ltd is now actively into exports as well, we export the following fresh

produce:

1) Potatoes:

Description: Potatoes are tubers. A tuber is a fleshy, food-storing swelling at the tip of an

underground stem, also called a stolon. Potatoes have white, brown, purple or red skin and

white or golden flesh.

Exported to: Middle East

2) Grapes:

Description: With a unique combination of crunchy texture and sweet, tart flavor, grapes

have gained extreme popularity throughout the world. Grape is the second most popular fruit

after oranges. It can be eaten as a refreshing snack as well as used in vegetable and fruit

salads. It can be consumed in fresh or preserved form. It can be canned in jellies, crushed to

prepare juices or wines and dried to prepare raisins.

Exported to: UAE, Saudi Arabia, Rotterdam, Czech Republic, China, Hongkong & Sri-

Lanka.

3)Pomegranates: 

Description:

Pomegranates have a short, but delightful, season. Sweet, tart, and fun to eat out of hand,

they are also a great addition to salads and other dishes.

Exported to: Canada & Vietna

Associate Brands

21

2.9 Major Clients22

23

Cold Storages

1. Mumbai.

2. Navi Mumbai.

3. Chennai.

4. Chandigarh.For Distribution

24

2.10 Marketing Strategies

They were used different type of marketing strategy for increase their sales for example:-

1.If a customer is buying three apple of box then he will get a 1 t-shirt.

25

2. Mobile recharge scheme for registration.

3.Loyalty card scheme.

4.Lucky draw coupon.

5. Road show.

Road Show In Mumbai

26

CSR Activities

27

1. Setting up CA cold Stores in Himachal to help domestic Apple market.

2. Partnering with local farmers to help them in preserving thier produce.

3. Guide farmers to use scientifc and technologically advance methods of farming.

4. Investing in packing line so as to grade and sort out Apples so that farmers get best

yields for thier produce.

5. Partner with farmers in to grow Potatoes by using scientific and technologically

advanced methods of farming.

6. Setting up cold Stores to store the harvested potatoes.

7. Investing in packing line so as to grade and sort out Potatoes so that farmers get best

yields for thier produce.

8. Exporting potatoes to generate revenue for the local farmers.

The Way Ahead

Diversifying the group activities to agriculture, infrastructure and non-core business.28

Exploring new markets to expand our product profile to cater to the Growing Demand in India

Investing into packing houses to expand our export portfolio

Investing in modern agricultural activities in association with Indian farmers

Looking East Policy – Expanding business in China and other East Asian countries.

Investing in agricultural land in Chile and Czech Republic

Adding 50 Refrigerated trucks to already existing fleet of 50 trucks to expand our Third Party Logistics business by 2015 .

Expanding Temperature Controlled Warehousing and increasing our pallett capacity from 25000 MT to 45000 MT by 2016 .

29

CHAPTER-3RESEARCH METHODOLOGY

3.1 Research Methodology

REDMEN & MORY defines, “Research as a systematized effort to gain knowledge.”

It is a careful investigation for search of new facts in any branch of knowledge. The purpose

of research methodology section is to describe the procedure for conduction the study. It

30

includes research design, sample size, data collection and procedure of analysis of research

instrument.

Research always starts with a question or a problem. Its purpose is to find answers to

questions through the application of the scientific method. It is a systematic and Intensive

study directed towards a more complete knowledge of the subject studied.

RESEARCH DESIGN :

Acc. to Kerlinger, “Research design is the plan structure & strategy ofinvestigation

conceived so as to obtain answers to research questions and to controlvariance.

Acc. to Green and Tull, “A research design is the specification of methodsand procedures

for acquiring the information needed. It is the overall operationalpattern or framework of the

project that stipulates what information is to be collected from which sources by what

procedures.

Its found that research design is purely and simply the framework for a study thatguides the

collection and analysis of required data.

Research design is broadly classified into :· Exploratory research design

· Descriptive research design

· Casual research design

This research is a Exploratory research . The major purpose of this research isdescription

of state of affairs as it exists at present.

3.2 Data Collection

1.Primary Data :

31

To collect primary data from investor’s Questionnaires were used. Questionnaire was

prepared very carefully so that it may prove to be effective in collecting the right information

which fulfills my study

Tools for collecting primary data:

(A) QUESTIONNAIRE METHOD

The major motive of taking this method was that it covers large population at a time. One

can have direct contact with the respondents. The questionnaire was distributed to the

customers taking sample size 100 .

2.Secondary Data

Secondary data is the data which is already collected by someone and complied for different

purposes which are used in research for this study. It includes:-

Internet

Magazine

Newspaper

METHOD OF DATA COLLECTION:

Information was collected by personally contacting retailers, wholesalers, Distributors, and

street hawkers through individual interviews.

3.3 Sample Size

32

100 respondents were taken into consideration for the purpose of this research. This is a

sufficient number of respondents to achieve the objective of getting a detailed view of the

awareness, comparative analysis for IG INTERNATIONAL at selective location in Mumbai.

33

CHAPTER-4

Data Analysis

AndInterpretation

34

Q(6) Where do you usually buy fruits ?

Option No. Of respondents In percentages

Wholesaler 9 9%

Distributors 12 12%

Apmc market 72 72%

Other 7 7%

9% 12%

72%

7%

Wholesaler Distributor Apmc Market Other

72% respondents purchase fruits from Apmc Market. 9% are purchase from Wholesaler,

12% are purchased from Distributors, And 7% are purchased from other

Q(7) Are you aware about IG International?

35

85%

15%

Yes No

85% of the respondents are aware about the IG International.

Q(8) If yes, how did you know about IG International ?

Option No. Of respondents In percentages

36

Option No. Of respondents In percentagesYes 85 85%

NO 15 15%

Advertisement 14 14%

Peer group 71 71%

News Paper 15 15%

14%

71%

15%

Advertisement Peer group Newspaper

71% of the respondents get to know about IG International from their peer group and 15 %

of the respondents get to know from newspaper and 14% get to know form Advertisement.

Q9 Which type of customer ?

37

Option No. Of Respondents In PercentagesStreet Hawker 73 73%

Retailer 10 10%

Distributor 7 7%

Wholesaler 10 10%

Hawaker Retailer Distributor Wholesaler0

10

20

30

40

50

60

70

80

73% of the respondents are street hawkers , 10% are Retailers, 7% are Distributors, 10% are Wholesaler.

Q(10) Have you ever purchase fruits from IG International?

38

Yes No0

10

20

30

40

50

60

70

80

79% of the respondents are purchase fruits from IG International and 20% are not purchased.

Q (11) Which product you purchase most ?

Option No. Of Respondents In PercentagesApples 69 69%

39

Option No. Of Respondents In PercentagesYes 79 79%

NO 21 20%

Pears 11 11%

Kiwi 8 8%

Grapes 7 7%

Citrus 5 5%

Apples69%

Kiwi8%

Pears11%

Grapes7%

Citrus5%

69% of the respondents are purchase apples from IG International.

Q (12) Do you consider promotional schemes while purchasing product ?

40

Option No. Of Respondents In PercentagesYes 40 40%

NO 60 60%

Yes66%

No34%

40% of the respondents are consider promotional schemes while purchasing product and 60% are not consider.

Q(13) Which type of payment method you prefer?

41

Option No. Of Respondents In PercentagesCash 85 85%

Credit 15 15%

Cash85%

Credit15%

85% of the respondents are choose cash and 15% are choose credit.

Q(14) According to you, the quality of the fruits is ?Option No. Of Respondents In PercentagesGood 10 10%

Very Good 20 20%

Excellent 70 70%

Poor 0 0%

42

Good10%

Very Good20%

Excellent70%

70% of the respondents are think the quality of the fruits is excellent

Q(15) How is the packing of fruits ?Option No. Of Respondents In PercentagesGood 10 10%

Very Good 20 20%

Excellent 70 70%

Poor 0 0%

43

Good10%

Very Good20%

Excellent70%

70% of the respondents are think the packaging of the fruits is excellent.

Q(16) What about the price of fruits in IG International?

Option No. Of Respondents In PercentagesLow 10 10%

Average 68 68%

High 22 22%

44

Low Average High0

10

20

30

40

50

60

70

80

68% of the respondents are think price of fruits is average, 10% think price is low , And

22% think price is high.

CHAPTER-545

Conclusion And Suggestions

5.1Conclusion

As we know that Market analysis services from Mapping Analytics help you know the

economic opportunity available to you in any geographic market. Whether you sell to

consumers, to businesses, or both, market sizing provides intelligence you need to deploy

sales and marketing resources effectively Market potential can be expressed as a function of

The number of customers purchasing. Amount purchased. Frequency of purchase.

There are some who need to double the amount of fruits that they have every day as they are

packed with essential vitamins, minerals, to fight diseases. So, if we can get good quality

imported fruits, than there is no harm in consuming them.” Similarly, kiwis are rich in

Vitamin C, giving protection against infections. So the demand of the imported fruits are

increasing day by day in Mumbai.

46

5.2 Suggestions

1. IG International should develop fast and fluent distribution system so that its products

can easily reach to target markets as and when demanded.

2. Give some discount to the street hawker who are regularly purchasing from IG

International.

3. You can sell fruits online it provides help to easy track your customer.

47

4. IG International should start operating with fully automatic machinery to reduce the

cost spent on labors which in turn will automatically helps in increasing profit levels.

5. The packaging of the fruits should be good and attractive.

6. Provide additional information together with the product.

7. Invest in applied R&D and utilize it as a differentiation andmarketing tools.

48

CHAPTER-6

Learning Experience From The SUMMER PROJECT

6.1Learning Experience

1. Convince them to come in IG International Pvt Ltd.

2. Make a data sheet.

3. I learned advertising tools used by the company to increase the sales.

4. How to do market research in practical.

5. How to deal with the big retailers or wholesalers.

49

6. To choose a better way for solve the problem.

7. How to track the customer he is purchasing or not.

8. To make a report on time .

6.2 ANNEXURE

PART A

(1) Name Of The Retailer/Wholesaler/ Street Hawkers/ Distributor

(2) Gender :

A. Male

B. Female

50

(2) Age

A. Between 15– 20 years

B. Between 20 – 25 years

C. Between 25 – 30 years

D. Between 30-35 years

E. Above 35years

(3) Contact No

(4) Area

Part B

Q (5) Qualification

A. SSC

B. HSC

C. Others

Q(6)Where do you usually buy fruits ?

A. Wholesaler

51

B. Distributors

C. APMC Market

D. Other

Q(7) Are you aware about IG International?

A. Yes

B. No

Q (8) Which type of customer ?

A. Street Hawker

B. Retailer

C. Distributor

D. Wholesaler

Q (9) If yes, how did you know about IG International ?

A. Advertisement

B. Peer Group

C. News Paper

Q (10) Have you ever purchase fruits from IG International?

A. YesB. No

Q(11) Which product you purchase most ?

A. Apples

B. Pears

C. Kiwi

D. Grapes

E. Citrus

Q(12) Do you consider promotional schemes while purchasing product ?52

A. YesB. NO

Q(13) Which type of payment method you prefer?A. Cash

B. Credit

Q(14)According to you, the quality of the fruits is ?A. Good

B. Very good

C. Excellent

D. Poor

Q(15) What about the price of fruits in IG International?A. Low

B. Average

C. High

Q(16) How is the packing of fruits ?A. Good

B. Very good

C. Excellent

D. Poor

6.3 Bibliography

1. From Text Book :

Research methodology CP Gupta

2. From Internet :

www.iginternationalpvtltd.com

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www.marketresearch.com

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