bishop lynch high school - amazon s3 · 7/24/2019 · athletics colors friar black cmyk 0,0,0,100...

BISHOP LYNCHHIGH SCHOOLBRAND STANDARDS

BL COLORS

FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

LEGACY GREEN

#6D9D31CMYK 63,19,100,3

RGB 109,157,49

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

Color is a very important part of BL’s brand because it also helps us visually speak with one voice. Using the same color over time builds BLHS’s visibility and helps connect people to our school.

BL’s school colors are black and white, with an accent of gray and green. Only black, white and gray must be applied to the BL shield logo and the Friar logo. It is essential that the proper shade of green be used for all internal and external official publications, documents and printed merchandise. See expanded color palettes under ****** on Page ***.

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

BL TYPEFACESFUTURA FUTURA BOLD

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

0123456789 ?!@#$%^&*()-+=_/.,:;”

FUTURA MEDIUM


0123456789 ?!@#$%^&*()-+=_/.,:;”

FUTURA REGULAR/CONDENSED


0123456789 ?!@#$%^&*()-+=_/.,:;”

GARAMOND PRO

GARAMOND PRO BOLD


0123456789 ?!@#$%^&*()-+=_/.,:;”

GARAMOND PRO REGULAR


0123456789 ?!@#$%^&*()-+=_/.,:;”

GARAMOND PRO ITALIC


0123456789 ?!@#$%^&*()-+=_/.,:;”

BACK TO BLACK Back to Black Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 ?!@#$%^&*()-+=_/. , : ; ”

2

BL LOGO

Our current logo, the BL shield, has served as the University’s emblem for *******. This mark provides a visual trigger that immediately helps individuals recognize BL.

The BL shield logo must appear on all official BLHS publications, external advertisements and promotions; logos may NOT be reduced to smaller than 1/2-inch.

In addition, the logo should never be rotated or re-proportioned beyond its original appearance. The BL logo and marks are copyrighted and may be used only by BL entities or by contractual written permission (see examples on page ****).

Clear space

An importance of maintaining consistency should also be applied to logo clarity. Provide clear space around the logo equal to the width of the “BL” character. This creates prominence and clarity. The BL shield logo should use proper clear space to separate the logo from elements of other (even internal) entities.

CLEAR SPACE

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

BL LOGOS: IDENTITY STANDARDSCLEAR SPACE

CLEAR SPACE

Clear space

An importance of maintaining consistency should also be applied to logo clarity. Provide clear space around the Friar logo equal to half the width of the Friar. This creates prominence and clarity. The Friar logo should use proper clear space to separate the logo from elements of other (even internal) entities.

The Friar Logo is reserved for Athletics, but can be used as a spirit mark on non-Athletics publications geared toward school pride with approval of the Communications Department.

PRIM

ARY

LO

GO

ATH

LETI

C L

OG

O

THESE LOGOS ARE REGISTERED WITH THE PATENT AND TRADEMARK OFFICE OF THE UNITED STATES AND MAY ONLY BE USED ACCORDING TO THEGUIDELINES CONTAINED WITHIN, OR WITH EXPRESSED PERMISSION OF BL’S COMMUNICATION DEPARTMENT, OR VIA CONTRACTUAL OR LICENSE RIGHTS WITH THE LICENSING COMPANY.

4

INCORRECT BL LOGO USAGE

TURNED ON DIAGONAL

NOT BLACK AND WHITE

SKEWED HORIZONTALLY

WITHOUT SHIELD

SKEWED VERTICALLY

OUTDATED LOGO

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

DEFINITIONS & SUBBRANDING

LOGOSymbolic, identifying mark that conveys origin, identity or ownership.

WORD MARKUniquely styled type; text treatment comprised of letters.

COMBINATION MARKThe combination of a word mark and the BL logo.

ICONImages, either abstract or concrete, that symbolize a brand orsubbrand; icons are only used in conjunction with school’scombination marks.

BL strives to illustrate, identify and highlight the distinctions of each of its department and organization. Part of that work includes the de-velopment of a word mark and/or distinctive look using secondary imagery that will complement and reinforce the BL brand and capture the essence of the department or organization.

A word mark is text-based, primarily consisting of only letters.

Word marks in conjunction with the BL Shield become combination marks.

Centers, institutes, departments, divisions and administrative departments within departments or organizations with established word marks will attach their name to those established marks. Departments may use an icon in conjunction with their word mark.

Word marks are not to be used without the BL shield logo. Combination marks should be used in all cases.

SECONDARY IMAGERYGraphic elements that support the BL identity, while conveying a distinguished look or feel (photos, patterns or illustrations).

EVENT/INITIATIVE GRAPHICGraphic used to market event• can be a word mark• not attached to the BL logo• includes associated combination mark or BL logo if no associ-ation (with proper clear space)• can include secondary imagery and/or stylized fonts

6

ATHLETICS COLORS

FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

LEGACY GREEN

#6D9D31CMYK 63,19,100,3

RGB 109,157,49

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

Color is a very important part of BL’s athletic brand because it also helps us visually speak with one voice. Using the same color over time builds BLHS’s visibility and helps connect people to our school.

BL’s school colors are black and white, with an accent of gray and green. BL athletics colors are black and white. Gray is only used as a secondary color to black and white, such as in smoke in a graphic. Green is a minor accent color, never consuming more than 10% of the design. Only black, white and gray must be applied to the the Friar logo.

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

ATHLETICS TYPEFACESFUTURA FUTURA BOLD


0123456789 ?!@#$%^&*()-+=_/.,:;”

FUTURA MEDIUM


0123456789 ?!@#$%^&*()-+=_/.,:;”

FUTURA REGULAR/CONDENSED


0123456789 ?!@#$%^&*()-+=_/.,:;”

SUPERSTAR M54

SUPERSTAR M54 REGULAR

Abcdefghijklmnopqrstuvwxyz

0123456789

Billy Ohio Billy Ohio Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 @&

10

ATHLETICS LOGOSPRIMARY ATHLETIC MARK 1The Friar Logo is reserved for Athletics, but can be used as a spirit mark on non-Athletics publications geared toward school pride with approval of the Communications Department.

Additional color and background applications are to be applied as demonstrated below.

FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

ATHLETICS LOGOSPRIMARY ATHLETIC MARK 2Primary Athletic Mark 2 features the official Friar icon above the ‘Friars’ athletic wordmark.


FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS FRIARS

12

PRIMARY ATHLETIC MARK 3Primary Athletic Mark 3 features a horizontal orientation of the official Friar icon and the ‘Friars’ athletic wordmark.


FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARSFRIARS

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS

ATHLETICS LOGOS

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

FRIARS

ATHLETICS LOGOSPRIMARY ATHLETIC MARK 4 & PRIMARY ATHLETIC MARK 5Primary Athletic Mark 4 features the official Friar icon above the ‘Bishop Lynch Friars’ athletic wordmark.Primary Athletic Mark 5 features a horizontal orientation of the official Friar icon and the ‘Bishop Lynch Friars’ athletic wordmark.

Additional color and background applications are to be applied as demonstrated in pages ******.

FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARSBISHOP LYNCH

BISHOP LYNCH

14

SPORT-SPECIFIC LOGOSPRIMARY SPORT-SPECIFIC MARK 1Primary Sport-Specific Mark 1 features the official Friar icon above the ‘Friars’ athletic wordmark with ‘Men’s Basketball’ subhead.


FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARS

FRIARS

FRIARS FRIARS

FRIARSFRIARS

FRIARS

MEN’S BASKETBALL

MEN’S BASKETBALL

MEN’S BASKETBALL MEN’S BASKETBALL

MEN’S BASKETBALLMEN’S BASKETBALL

MEN’S BASKETBALL

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

SPORT-SPECIFIC LOGOSPRIMARY SPORT-SPECIFIC MARK 2Primary Sport-Specific Mark 2 features a horizontal orientation of the official Friar icon above the ‘Friars’ athletic wordmark with ‘Men’s Basketball’ subhead.


FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARSFRIARS

FRIARS FRIARS

FRIARS FRIARS

FRIARS

MEN’S BASKETBALL

MEN’S BASKETBALL



MEN’S BASKETBALL

16



FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS

WOMEN’S BASKETBALL







BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__



FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARSFRIARS

FRIARS

FRIARS FRIARS

FRIARS

FRIARS




WOMEN’S BASKETBALL WOMEN’S BASKETBALL



18



FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS

FRIARS

VOLLEYBALL

VOLLEYBALL

VOLLEYBALL

VOLLEYBALL

VOLLEYBALL

VOLLEYBALL

VOLLEYBALL

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__



FRIAR BLACK

CMYK 0,0,0,100RGB 0,0,0

VERITAS GRAY

#808285CMYK 52,43,41,6RGB 129,130,136

DOMINICAN WHITE

CMYK 0,0,0,0RGB 255,255,255

FRIARSFRIARS

FRIARS

FRIARS FRIARS

FRIARS

FRIARS

VOLLEYBALL

VOLLEYBALL

VOLLEYBALL

VOLLEYBALL VOLLEYBALL

VOLLEYBALL

VOLLEYBALL

20

OFFICIAL BUMPER STICKER

BISHOP LYNCHHIGH SCHOOL

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

OFFICIAL LETTERHEAD

BISHOP LYNCHHIGH SCHOOL

BISHOP LYNCH HIGH SCHOOL

A COLLEGE PREPARATORY SCHOOL OF THE DIOCESE OF DALLAS9750 FERGUSON ROAD, DALLAS, TX 75228 | WWW.BISHOPLYNCH.ORG

9750 FERGUSON ROADDALLAS, TX 75228

BRAND EXTENSIONSOFFICIAL PUBLICATIONS AND ADSAll official BL publications and advertisements must include the BL shield logo.

EMAIL SIGNATURESBL email signatures should follow the guidelines established in this document when using the BL Shield logo.

FIRST NAME LAST NAME / JOB TITLEBISHOP LYNCH HIGH SCHOOL / 9750 Ferguson Road, Dallas, TX 75228T: 214.324.3607 ext. 4129 / F: 214.327.8242http://www.bishoplynch.org

BISH

OP

LYN

CH B

RAN

D S

TAN

DA

RDS

__

SOCIAL MEDIAThis document summarizes the best practices for BL pages on social networking sites. These practices address the school’s officialpresence on social media sites.

SOCIAL MEDIA WORKSHEETBefore signing up to join a social media site for your department or organization, make sure you have a plan. First, work with a member of BL’s Communication team to see how social media will fit into your overall marketing plan. Expect to discuss these topics:Administrators: Who will be responsible for posting content and monitoring your site? Avoid having an hourly employee take on responsibility since this can be a job that requires hours beyond 7:30-4, Monday - Friday.Goals and Strategies: What do you hope to gain from having a presence in social media? List your goals and the strategies you will use to obtain those goals.Content: Is there enough content to post at least twice per week? Do you have opportunities to post rich content such as videos and photos? Remember that this is a conversation. Post content that gives your users a chance to give their input.Audience: Who is your audience and how will they benefit from your social media presence? List your primary audiences. Do you have secondary ones, too? How will you reach out to them initially? Remember, simply setting up a Facebook page isn’t enough - you have to invite people.Approval: Once you’ve defined your social media goals and strategies, get approval from your department head or Communications to use social media for your area.Evaluation: Regularly evaluate your efforts based on the plan you outlined. Many social media platforms (Facebook, Twitter, LinkedIn, etc.) provide metrics that you can use in your evaluation.

BEFORE STARTINGIt’s a good idea to experience social networking before managing a social networking site. Create a personal account and spend some time learning how these sites work*. Also look at what other colleges or similar groups have done successfully.

*Personal accounts cannot be used as official BL sites.

SOCIAL MEDIA GENERAL GUIDELINES1. Be honest and transparent in all your social media interactions.2. Remember that all posted content is available to the public, including media.3. Use the department or organization word mark in conjunction with the arched BL logo. (Please insert attached images!)4. Monitor sites throughout the day, over the weekend and after business hours.5. Post a variety of relevant, valuable and engaging content. Examples include articles, photos, videos, events, and links that refer back to an official BL web page or social media site.6. An administrator or manager must change social networking passwords when anapproved social networking administrator leaves.7. Anyone in charge of social media for an official TCU page must adhere to University conduct and policy when operating in sucha capacity.

bishop lynch high school - amazon s3 · 7/24/2019 · athletics colors friar black cmyk 0,0,0,100...

Documents