AIGA SF + La Cocina

October 2016Identity Guidelines

A Girl Named Pinky Identity Overview September 2016Lo

ckup

Symb

ol

Core Symbol

Signature

Vertical Lockup

Horizontal Lockup

A Girl Named Pinky’s core symbol can be used alone to identify the brand. The vertical lockup is the preferred version of the identity, and it is encouraged to be used whenever possible. The horizontal lockup may be used where proportions or space limitations are not as well suited for the use of the vertical lockup.

A Girl Named Pinky’s tagline “Cake Boutique” may be omitted from the lockup when used at smaller sizes where the tagline may not be legible.

A Girl Named Pinky Identity Overview September 2016

The full color version of the mark is encouraged for use whenever possible.

For print, all versions are available in PMS or CMYK color spaces in .ai file format. For screen use, the RGB versions are available in .png format.

PMS: agnp_s_color_pms.aiCMYK: agnp_s_color_cmyk.aiRGB: agnp_s_color.png

PMS: agnp_tag_v_color_pms.aiCMYK: agnp_tag_v_color_cmyk.aiRGB: agnp_tag_v_color.png

PMS: agnp_tag_h_color_pms.aiCMYK: agnp_tag_h_color_cmyk.aiRGB: agnp_tag_h_color.png

PMS: agnp_v_color_pms.aiCMYK: agnp_v_color_cmyk.aiRGB: agnp_v_color.png

PMS: agnp_h_color_pms.aiCMYK: agnp_h_color_cmyk.aiRGB: agnp_h_color.png

A Girl Named Pinky Identity Overview September 2016

The 1-color (pink) version of the mark is encouraged for use whenever the full color version is not available.

For print, all versions are available in PMS or CMYK color spaces in .ai file format. For screen use, the RGB versions are available in .png format.

CMYK: agnp_s_pink.aiRGB: agnp_s_pink.png

CMYK: agnp_tag_v_pink.aiRGB: agnp_tag_v_pink.png

CMYK: agnp_tag_h_pink.aiRGB: agnp_tag_h_pink.png

CMYK: agnp_v_pink.aiRGB: agnp_v_pink.png

CMYK: agnp_h_pink.aiRGB: agnp_h_pink.png

A Girl Named Pinky Identity Overview September 2016

The 1-color (black) version of the mark is encouraged for use whenever a color version is not available.

For print, all versions are available in PMS or CMYK color spaces in .ai file format. For screen use, the RGB versions are available in .png format.

CMYK: agnp_s_black.aiRGB: agnp_s_black.png

CMYK: agnp_tag_v_black.aiRGB: agnp_tag_v_black.png

CMYK: agnp_tag_h_black.aiRGB: agnp_tag_h_black.png

CMYK: agnp_v_black.aiRGB: agnp_v_black.png

CMYK: agnp_h_black.aiRGB: agnp_h_black.png

A Girl Named Pinky Identity Overview September 2016

The reversed version of the logo is recommended to be used whenever the full color version is not available and when up against dark backgrounds.

For print, all versions are available in PMS or CMYK color spaces in .ai file format. For screen use, the RGB versions are available in .png format.

CMYK: agnp_s_rev.aiRGB: agnp_s_rev.png

CMYK: agnp_tag_v_rev.aiRGB: agnp_tag_v_rev.png

CMYK: agnp_tag_h_rev.aiRGB: agnp_tag_h_rev.png

CMYK: agnp_v_rev.aiRGB: agnp_v_rev.png

CMYK: agnp_h_rev.aiRGB: agnp_h_rev.png

A Girl Named Pinky Identity Overview October 2016

Clear space refers to the minimum space surrounding a mark. Make sure to always leave a distance of x, which equals the height of the ‘P’ from A Girl Named Pinky, surrounding the artwork. The logo should not be distorted or manipulated in any way.

A Girl Named Pinky Identity Overview October 2016

Clear space refers to the minimum space surrounding a mark. Make sure to always leave a distance of x, which equals the height of the ‘P’ from A Girl Named Pinky, surrounding the artwork. The logo should not be distorted or manipulated in any way.

A Girl Named Pinky Identity Overview October 2016

Pink (Pantone Pink C) is the primary color of A Girl Named Pinky and serves as the identity’s main identity.

The color should only be paired with black, white, or the complementary cool gray listed above.

“Mrs. Eaves”in is that supporting typeface for A Girl Named Pinky. The mark uses the typeface in Roman and Italic. You may purchase the type family here:

https://www.myfonts.com/fonts/emigre/mrs-eaves-ot/

Pink for PinkyPantone Pink C

Primary Color Secondary Colors

C 9 R 221

M 94 G 35

Y 0 B 151

K 0 #DD2397

Tastes Gray-TPantone 583 C

C 23 R 195

M 17 G 198

Y 17 B 200

K 0 #C3C6C8

Typeface

Mrs. Eames OT Roman

abcdefghjiklmnopqrstuvwxyz

ABCDEFGHJIKLMNOPQRSTUVWXYZ

1234567890 !@#$%^&*()?:”

Mrs. Eames OT Italic

abcdefghjiklmnopqrstuvwxyz

ABCDEFGHJIKLMNOPQRSTUVWXYZ

1234567890 !@#$%^&*()?:”

M. E OT S

1234567890 !@#$%^&*()?:”