bingo presentation sa
DESCRIPTION
The deck we shared in our Buzzword Bingo session at the IAB in London today. Around 40 people played along with the bingo cards we distributed in the audienceTRANSCRIPT
Private & Confidential – Copyright addictive Ltd 2011
BWB* or How to talk about mobile in english
* BuzzWord Bingo
Private & Confidential – Copyright addictive Ltd 2011
3G
h"p://en.wikipedia.org/wiki/3G
1!
Private & Confidential – Copyright addictive Ltd 2011
The iPhone changed everything
Private & Confidential – Copyright addictive Ltd 2011
4G
Private & Confidential – Copyright addictive Ltd 2011
Media Stacking
h"p://interac6ve.hotwirepr.com/uk/media-‐stacking-‐hits-‐home/
2!
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
iOS
h"p://en.wikipedia.org/wiki/IOS_(Apple)
6!
Private & Confidential – Copyright addictive Ltd 2011
Should we go Android first?
Private & Confidential – Copyright addictive Ltd 2011
AR
h"p://en.wikipedia.org/wiki/Augmented_reality
8!
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
UGC
h"p://en.wikipedia.org/wiki/User-‐generated_content
10
Private & Confidential – Copyright addictive Ltd 2011
1 : 9 : 90
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
LBS
h"p://en.wikipedia.org/wiki/Loca6on-‐based_service
11!
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Physical!
Private & Confidential – Copyright addictive Ltd 2011
EPOS
h"p://en.wikipedia.org/wiki/Point_of_Sale
13!
Private & Confidential – Copyright addictive Ltd 2011
10 million mobile shoppers in the UK in December alone.!
Mobile will influence up to $110 billion in sales in Europe
Private & Confidential – Copyright addictive Ltd 2011
Mobile Couponing
Private & Confidential – Copyright addictive Ltd 2011
MR
h"p://en.wikipedia.org/wiki/Mixed_reality
15!
Private & Confidential – Copyright addictive Ltd 2011
h"p://www.youtube.com/watch?v=CCcTRjxP-‐Fc
Private & Confidential – Copyright addictive Ltd 2011
Cloud Computing
h"p://en.wikipedia.org/wiki/Cloud_compu6ng
16!
Private & Confidential – Copyright addictive Ltd 2011
CLOUD COMPUTING CHANGES EVERYTHING
h"p://www.youtube.com/watch?v=rdSOloAH9Q
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
QR
h"p://en.wikipedia.org/wiki/QR_code
20!
Private & Confidential – Copyright addictive Ltd 2011
PHYSICAL!
Private & Confidential – Copyright addictive Ltd 2011
NFC
h"p://en.wikipedia.org/wiki/Near_field_communica6on
21!
Private & Confidential – Copyright addictive Ltd 2011
NFC
h"p://www.engadget.com/2011/02/15/deutsche-‐telekom-‐rolling-‐out-‐nfc-‐payments-‐with-‐t-‐mobile-‐usa-‐oth/?utm_source=engadget&utm_medium=twi"er
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Bump to transfer via Paypal!
Private & Confidential – Copyright addictive Ltd 2011
GPS
h"p://en.wikipedia.org/wiki/Global_Posi6oning_System
23!
Private & Confidential – Copyright addictive Ltd 2011
Location
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
Wi-Fi
h"p://en.wikipedia.org/wiki/Wi-‐Fi
25!
Private & Confidential – Copyright addictive Ltd 2011
In a new report, it reckons that almost two thirds -- 63 percent – !of the traffic generated by smartphones, tablets and feature phones! will run over Wi-Fi and femtocells by 2015!
Private & Confidential – Copyright addictive Ltd 2011
Boris Johnson Pledges Full Wi-‐Fi Coverage For London 2012
Private & Confidential – Copyright addictive Ltd 2011
Caching
h"p://en.wikipedia.org/wiki/Cache
27!
Private & Confidential – Copyright addictive Ltd 2011
Private & Confidential – Copyright addictive Ltd 2011
“Maps will automatically start caching the areas you visit the most !when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!
Private & Confidential – Copyright addictive Ltd 2011
HTML5
h"p://en.wikipedia.org/wiki/HTML5
30!
Private & Confidential – Copyright addictive Ltd 2011
http://www.dvirreznik.com/2010/06/html5-infographic/!
Private & Confidential – Copyright addictive Ltd 2011
The Gmail “app” – HTML5
Private & Confidential – Copyright addictive Ltd 2011
The winning card
Private & Confidential – Copyright addictive Ltd 2011
@addictivemobile