A passion for all things beautiful and well-made, a keen apprecia-tion of POP ART and the excep-tional quality of its blend inspired Bialetti to combine the sensory pleasure of using coffee makers with the aesthetic pleasure of Art, in the form of ordinary process that we do every day. The Bialetti Art Collections are series of coffee makers decorated with the works by well-known POP artists, miniature limited-edition works of Art that transform the act of prepearing an espresso or cap-puccino into an incredible experi-ence involving the mind and all five senses.

DESIGNER COFFEE MAKERS

indexTo find easely all interesting parts of this project

Hystory of the company 03Products 07

16Reasons for “Special . . .“

13Target group “Coffe mood“

21BIALETTI + POP ART

09ICON for the coffe makers

17Additional perspectives

15Analyse of competitors

22Sekection

23Result

conception by NATALIA CHOBANU

Pentole, Pentole, Pentole.Qualcuno crede ancora che facciamo

solo caffettiere?

conception by NATALIA CHOBANU

historyBialetti Industrie is a well-Known brand synonimous of “High Quality Made in Italy”

We believe in our territory, that human resources and their Know -How,

and in the tradition of a sole country: Italy, full of values, culture

and unrespectable beautIes..the excellence achieved by bialet ti

Industrie comes from its ability to associate values such as tradition,

quality, duration in time, design and safety with its products in a strategy

of social and environmental responsibility which is expressed in its phi-

losophy: “more value to daily l ife”.

The working methods of the Bialett i Group comply with the UNI standards at worldwide level.

historyThe convinced way of formation company Bialetti.

Alfonso Bialetti opened a workshop in Crusinallo (Verbania) to make semi-finished aluminium products.

Francesco Ranzoni, grand-father of todayís Chairman, founded a company in Coccaglio (Brescia) that specialized in making aluminium saucepans: Rondine Italia.

The Moka Express in Art Deco design was to revolu-tionize the way of making coffee at home and to immediately establish the company as one of the leading Italian manufactur-ers of coffee makers.

1919 1933 1947

the work of famous designers and re-search and development lead to new models. objects aesthetically precious and exclusive in their design which enrich

each item with technical, qualitative and stylish contents. bialet ti Industrie is a currently a competitive reality in the field of household appliances and of fers a range of cookware in non-stick aluminium and stainless steel, cof-feemakers, cookware tools and small electrical appliances including electri-cal cof feemakers. bialet ti Industrie satisfies the numer-ous requirements of “ l ife in the kitch-en” in homes throughout the world.

conception by NATALIA CHOBANU

Rondine Italia takes over Bialetti. The two companies had different backgrounds, but Bialetti and Rondine had in common the same vocation for quality and innovation. This entrepre-neurial operation was, in just a few years, the origin of many successful achievements by the Bialetti.

ìLittle man with a mous-tacheî (created by Paul Campani)- the advertising slot on early Italian TV - and communicati. This symbol is still part of the Groupís trademark and on its prod-ucts to this day.

Continuing enjoying cof-fee: a simple daily rite made special by Bialetti, historically committed to the art of its preparation.Frome the same principles of originality, functional-ity and design that have always marked the com-panyís innovative path, the Bialetti CoffeeCupCollec-tion is born.

1950s 1993 2011

Coffee is the world’s most popular beverage. It is in fact the world’s second most traded product, taking a backseat only to petroleum.Coffee is used in most homes and offices all over the world by people of all age groups. You can use the popularity of coffee and the good feelings associated with it as a way to be present in your client’s home and office by giving branded red coffee makers as gifts.

productsA wide and diversified range of Bialetti Industrie combines the taste of tradition with the modernity needs.

Models wIth the new desIgn and dIfferent funCtIons were IntroduCed alongsIde the orIgInal tYpe, alwaYs

wIth the saMe qualItIes as the legendarY Moka.

Bialetti Industrie is a currently a competitive reality in the field of HOuSEHOLd APPLIANCES and offers a range of COOkwARE in non-stick aluminium and stainless steel, coffeemakers, cookware tools and small electrical appliances including electrical coffee-

makers.

cooKWare sector -bialet ti Industrie with the brands:bialet ti, rondine, Girmi and aeternum, of fers an assor tment of aluminium and steel products which is unique world-wide.

bIalet tI MoKa express -icon of Italian deisgn, which

revolutionized the way cof fee wasprepared at home.

Models with new designs and dif ferent functions were introduced alongside

the original type, always with the same qualities as the legendary Moka.

A wide and diversified range of Bialetti Industrie combines the taste of tradition with the modernity needs.

In this research we are interested in the Bialetti Mokona, the elec-tric coffee machine that makes cappuccino easily, just l ike you dirnk at the bar. the product has three functions: you can use cap-sules, pods and ground coffee.

sMall doMestIc applIances - Girmi, bialet ti Industrie comes to the small electrical appliances market, increasing the Group’s competitive strength also in this sector.

accessorI cucIna - the Group manufactures and sells kitchen accessories under the bialet ti and aeter-

num brands.

ICONof Italian deisgn, which revolutionized the way coffee was prepared at home.

The Biale T Ti BroughT espresso coffee from The coffeehouse

and coffee Bar To The home.

that is certainly the impression the advertisements wanted to send out to people. previously, only the middle and upper classes had the means to brew high-quality (i.e.: cafe’-quality) coffee at home; coffee-drinking was, for the

majority, a public affair. this was because the high-quality cof-fee makers were all large and expen-sive machines used by (and marketed specifically for) baristas. the creation of the small, efficient, user-friendly and affordable Moka allowed people to quickly brew intense and good-tasting

coffee in the comfort of their homes. the Moka express was to replace

more primitive coffee-makers from the late 19th century

such as the napoletana and the Milanese.

Bialetti Industrie, which has always represented the winning image of the “Italian taste” in the world, is testimo-nial to a lifestyle that combines The research of Technological innovaTion, The creaTiviT y, The design, The philosophy of TasTe and The iTalian Tradi-Tion.

from these principles our products are born, and Bialetti Industrie manu-facturers and sells products for the housewares market and, in particular, cooking tools, coffeemakers and small appliances through its two strate-gic divisions, “housewares” (cooking tools, coffeemakers and non-electric kitchen accessories).“ped” (small electric appliances, in-cluding electric coffeemakers), both dedicated to large organized distribu-tion and the retail channel.

the group, which has distinguished itself over the years for its high degree of innovation and its use of new mate-rials and technologies.

Bialetti Industrie’s excellence derives from its ability to associate traditional values to its products such as quality, durability, design and safety, as part of a strategic plan of Corporate social and environmental responsibility that is well expressed in its philosophy: “more value To daily life”.

Bialetti Industrie s.p.a. is a leading Italian manufacturer and a major op-erator in international markets with a brand that is recognized as a synonym for “Made in Italy quality”.the company owns trademarks with long traditions and particular notoriety such as Bialetti, rondine, girmi, ae-ternum and CeM.

coffee moodBialetti Industrie is a well-Known brand synonimous of “High Quality Made in Italy”

The Biale T Ti BroughT espresso coffee from The coffeehouse and coffee Bar To The home. That is certainly the impression the advertisements wanted to send out to people. Previously, only the middle and upper classes had the means to brew high-quality (i.e.: cafe’-quality) coffee at home; coffee-drinking was, for the majority, a public affair.

This was because the high-quality coffee makers were all large and expensive machines used by (and marketed specifically for) baristas. The creation of the small, efficient, user-friendly and affordable Moka allowed people to quickly brew intense and good-tasting coffee in the comfort of their homes . The Moka Express was to replace more primitive coffee-makers from the late 19

Bialetti Industrie is a well-Known brand synonimous of “High Quality Made in Italy”

target

detected a field for the develop-ment ambitious original design ideas for electric espresso machine, for young people, successful, inventive and vivacious. espresso machine, that capable to set up a creative at-mosphere of the happiness, joy and

pleasure.

nespresso essenza 179.00 eu

Bugatti espresso machine

950.00 eu

la pavoni europiccola epc-8

650.00 eu

Bialetti Industrie is a well-Known brand synonimous of “High Quality Made in Italy”

analyse of competitors

analysis of the area of activity production of electric espresso machine like Biale T Ti reflects the lack of modern bright design, originality and boldness of their concepts.

elecTric espresso machine normally works by admitting water from a cold wa-ter reservoir into a flexible hose in the base of the reservoir leading directly to a thin metal tube or heating chamber (usually, of aluminum), where a heating element sur-rounding the metal tube heats the water. the heated water moves through the machine using the thermosiphon principle. thermally-induced pressure and siphoning effect move the heated water through an insulated rubber or vinyl riser hose, into a spray head, and onto the ground coffee, which is contained in a brew basket mounted below

the spray head. the coffee passes through a filter and drips down into the carafe.

Bosch Tassimo T20

120.00 eu

gaggia evoluTion espresso

150.00 eu

delonghi ec270 pump72.00 eu

analyse of competitors

Reasons for “Special ...“Bialetti Industrie is a well-Known brand synonimous of “High Quality Made in Italy”

to maintain and increase the pace -

development new limited edition to in-

crease sale value of the goods

previous design, even professional, be-

came obsolete, and does not reflect the

current trends and / or does not match

the output

change in amount of competing compa-

nies, the need to stand out and support

the brand

according to marketers, the redesign

should be carried out every five to ten

years

the company simply geographically ex-

pand its activities, and the old “regional”

in name one point does not satisfy

JUST TO LET TO CREATIVITY TO TELL ABOUT PRODUCTS MORE, THEN BEFORE; TO MAKE IT MORE INTERESTING ANG EXITING

Bialetti Industrie is a well-Known brand synonimous of “High Quality Made in Italy”

Additional perspectives

what was expected or wanted? what was experienced? what are you level of satisfaction with the product or experience? what emotions is sup-posed to give to the product?

In industry, products

often need to BE REFRESHED, after

they on the market for some time, to

adapt to new market trends.

Compared with designing a new prod-

uct from scratch, product redesign

can reduce design cycle time and re-

sources.

the concept of special editional is not

extraordinary, but many prior studies

only focus on particular description of

the products.

the improvement of the visual ele-

ments with creative product design

concepts could REFRESH AMO-TIONS, to PROVIDE A BUYING in-

centive, to rise esteem of the brand.

conception by NATALIA CHOBANU

we love BrIghtPOP ART for BeIng

flashY and IronIC, and there’s soMethIng verY ex-

ItIng aBout pop art Coffee Makers, that we Can’t resIst.

thIs SPECIAL EDITION vf the pIoneers In the pop art Move-Ment lIke roY lIChtensteIn,

endY warhol and JaMes rosenquIst.

art and life and can be seen as one of the first manifestations of postmodern-ism. Modernist critics were horrified by the pop artists’ use of such low subject matter and by their apparently uncriti-cal treatment of it. In fact pop took art into new areas of subject matter and developed new ways of presenting it in art.

name given to British and american versions of art that drew inspiration from sources in popular and commer-cial culture. these sources included hollywood movies, advertising, pack-aging, pop music and comic books. pop began in the mid 1950s and reached its peak in the 1960s. It was a revolt against prevailing orthodoxies in

BIALETTI + POP Bialetti Industrie is a well-Known brand synonimous of “High

A PASSION FOR ALL THINGS BEAU-TIFUL AND wELL-MADE, A KEEN APPRECIATION OF POP ART

and the exceptional quality of its blend inspired Bialetti to combine the sen-sory pleasure of using coffee makers with the aesthetic pleasure of art, in the form of ordinary process that we do every day. the Bialetti art Collections are series of coffee makers decorated with the works by well-known pop artists, min-iature limited-edition works of art that transform the act of prepearing an espresso or cappuccino into an incred-ible experience involving the mind and all five senses.

SELECTIONBialetti Industrie is a well-Known brand synonimous

POP IS SHORT FOR “POPULAR” AND YOUNG THEIR ORIGINS

COULD BRING SUCCSESS TO THE NEw EDITION.

pop art used images of everyday household objects and presented them

in a manner that made the us think differently about them or think about them at all. famously the painting of

a Campbell’s soup tin by andy war-hol was a great example of the idea

that objects can be presented to make people notice and think about them.

pop art made people think about con-sumables and household images in a

different creative light.

what is interesting about the of pop art movement, that it mirrors the cul-

ture of the modern world. I believe vivid and original style of pop art sud-

denly arouse interest for Bialetti l im-ited edition.

this special edition is inspired dy the pioneers in the pop art movement like

roy lichtenstein, andy warhol and James rosenquist.

conception by NATALIA CHOBANU

roY lIChtensteIn (#1,#2) was the master of the stereotype, and

the most sophisticated of the major pop artists in terms of his analysis of

visual convention.

andY warhol (#3,#4) first applied his silkscreen techniques as

a commercial pop artist. warhol’s signature style used commercial silk-

screening techniques to create identical, mass produced images on can-

vas, then variations in color to give each print of an edition a different look.

JaMes rosenquIst(#5,#6) specialty is taking fragmented, oddly

disproportionate images and combining, overlapping, and putting them on

canvases to create visual stories.

RESULTBialetti Industrie is a well-Known brand synonimous of “High Quality Made in Italy”

conception by NATALIA CHOBANU

RESULT

conception and design for Bialetti POP ART limited edition by NATALIA CHOBANU