Overseas Buyers Countries

Buyers From5,119 108Professional Buyers32,734

Domestic and Overseas

Exhibitors

574Increase in

Overseas Buyers

24% 100,000 sqmof Exhibition Space

Across 11 Halls

Over

Increase in Domestic and Overseas

Exhibitors

28%

WHERE DID OUR OVERSEAS BUYERS COME FROM?

CIS andThe Balkans

Central andWestern Europe

Americas

6%21%

8%

51%

9%

5%

16%

84% Domestic Buyers

Overseas Buyers

IRAN

EGYPT

IRAQ

SAUDI ARABIA

THE LEBANON

PALESTINE

LIBYA

RUSSIA

JORDAN

GREECE

THE TOP 10 COUNTRIES WHICH

ZUCHEXATTRACTED THE MOST BUYERS

FROM:

CentralAnatoliaRegion

MarmaraRegion

MediterraneanRegion

AegeanRegion

South Eastern AnatoliaRegion

Black SeaRegion

EasternAnatolia Region

24%

10%

26%

11%

6%

11%12%

19%

81% Istanbul

Anatolian Cities

THE TOP 10 CITIES WHICH ZUCHEX ATTRACTED THE MOST BUYERS FROM:

İZMİR, BURSA, KOCAELİ, ANKARA, KAYSERİ, KÜTAHYA, TEKİRDAĞ, GAZİANTEP, ANTALYA AND KONYA

*EXCLUDING ISTANBUL

WHAT OUR EXHIBITORS THOUGHT WHAT OUR BUYERS THOUGHT

97%of buyers are satisfied with the quality of the

exhibitors

95%of buyers believe Zuchex

provides the ideal platform to purchase the

best products for their business

98%of buyers will visit

Zuchex 2020

97%consider Zuchex to be the place to

follow industry trends, to find the

leading brands and designers

86%of exhibitors believe

Zuchex gives them an access to

professional buyers from around the

world

97%of buyers stated that Zuchex made them

get in touch with top brands in home &

kitchenware industry

93%of exhibitors think

Zuchex provides the ideal international platform to present

their products

89%of exhibitors believe Zuchex helps them to do business with existing customers

94%of exhibitors stated that Zuchex allows

them to do business with new buyers

91%of exhibitors believe Zuchex is a purchase placing organization where business gets

done

10%Independent

Retailers

2%Catering & Hospitality Companies

1%Other

9%Chain Store

Purchasing Managers

8%Dealers &

Distributors

20%Professional

Purchasing Delegations20%

Wholesaler & Retailer Organisations

5%Designers

4%Corporate Gift Buyers

2%Owners/

Operators of Hotels & Restaurants

19%Manufacturers

and Import Representatives

BUYERS BY BUSINESS ACTIVITY

10 Media Partners200,000 Pieces Of

Marketing Collateral

9 Translated IntoLanguages50,000 SMS's

150,000 Invitations Sent to Buyers

90,000A database of over Emails

19,000 Calls to Leading Buyers Worldwide

205 Pieces Of Media Coverage

5,000 Linkedin Followers

121,664 Total Web Site Traffic

33,078 Web site traffic via Google Adwords

225 Outdoor 20 National TV and Radio

commercialsAdvertisements

Social Media InteractionsOver

Over

Over

Over

Over

Over

1,000,000

6Uluslararası Zuchex Fuarı,

Afrika Pazarına Açılıyor

4600 Firma 1,5 Milyar Dolarlık Ticaret İçin 12-15 Eylül Tarihlerinde

İstanbul’da Buluşuyor!

18Schafer’dan ‘Starjet’

Teknolojisiyle Üretilen Tılsım

Koleksiyonu

20Kütahya Porselen’den

Zuchex’e Özel Benzersiz ve

Prestijli Seriler

72Cem Bialetti Marka Yatırımlarını

Aralıksız Sürdürüyor

76Dünyanın En Fazla Tercih Edilen Markası

Lucky Art’da!

12-15 EYLÜL 2019

Sofra Mutfak Eşyaları & Hediyelik Eşya ve Dekoratif Ürünler www.zuccaciyedergisi.com

SONBAHAR 2019 | SAYI: 125

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Zuchex is the most important fair for us annually as it helps us reach many buyers from the Middle East and Europe. This year, there are even more exhibitors and buyers looking for new deals, new collections and products. Especially this year the international buyer numbers are really high and the fair really met our expectations.

Bambum - Selman YAR – General Manager

This year Zuchex was really full of action. For the last three days, we were very busy with clients and we are thankful to the Tarsus Turkey Team for their efforts. As manufacturers we need export opportunities and buyers from around the world. We are very happy with our participation at Zuchex as this year many buyers from different parts of the world visited the fair. We have been participating at Zuchex since 2007 and this was the best Zuchex. It’s on its way to becoming the second most important housewares Fair globally, second only to Frankfurt (Ambiente).

Keramika – Emin YÜCE – General Manager

We exhibit at Zuchex every year. All the housewares manufacturers in Turkey participate at Zuchex as it is the most important fair for housewares industry. There are lots of overseas visitors and the first three days were really busy as buyers from Europe, the Middle East and the Americas showed great interest in our stand. In addition to overseas buyers, we met with our existing clients as well as new ones.

Kütahya Porselen – Celal Kaya KINALI – Deputy General Manager

Zuchex created an exciting environment with lots of manufacturers exhibiting, and it attracted many buyers. Manufacturers have the chance to display their latest product innovations. We also have the chance to showcase our new collections to our business partners and received excellent feedback. Zuchex 2019 is a pleasant, beautiful and lucrative fair for us in terms of sales. Each of our newly designed collections have received unbelievable interest from buyers.

Güral Porselen – Serap GEDİKAĞAOĞLU – Local Sales Field Leader

We have exhibited at Zuchex for many years and it continues to be a very important event for us. For the first two days we made many new export connections and over the weekend we met with our local business partners. This year especially there was an incredible energy as buyers were focused on purchasing. We saw a 30% increase in the number of buyers that visited our stand compared to last year. We are very satisfied!

Cem Bialetti - Bökehan ŞAHBAZ – General Manager

Zuchex was a very successful fair and really exceeded our expectations. This year we benefited more from the show in comparison to the fairs that we exhibit at overseas, in terms of both buyers and orders. Having so many buyers come to a show in Turkey made us very happy. We saw that the local market and buyers are hopeful for the future, looking for new deals. In terms of overseas buyers we had nearly three times more orders compared to the overseas (IFA) fair we recently participated in. Seeing a lot more buyers from the Middle East, the Balkans & Asia coming to Turkey to attend Zuchex than at other fairs, proves that neighbouring countries recognise us as a key manufacturing centre which is exciting. Zuchex truly has the potential to be the number one meeting point for the industry.

For our company, and I speak for our friends in the industry as I have spoken with them, Zuchex was really successful and we hope to deliver all our orders in time!

GOLDMASTER – Sinan BORA – Chairman

In Hall 14, Zuchex unveiled two new features “Coffee or Tea?” and “The Kitchen Theatre” where buyers could experience products being used first hand

Rüzgar Sünbül acted as the host celebrity chef for the cooking theatre, where tasting sessions, workshops and a number of sponsored chef’s table events were held with top brands Neva, Bambum, Berghoff, Keramika, Korkmaz and Ar Yildiz, and the theatre sponsor Öztiryakiler. The Cooking Theater area, which was the scene of delicious presentations, attracing a great interest from both exhibitors and visitors.

Kütahya Porselen were sponsors of the busy “Tea or Coffee?” area where buyers had the chance to relax and taste delicious hot beverages while viewing the latest equipments of Companies such as Kütahya Porselen, Korkmaz, Stılevs, Goldmaster, Schafer, Ar Yıldız, Sunny, Fakir, Lokart, WMF, Fantom, Koleksiyon.

THEATREOOKING

TEA OR

COFFEE?