4 Solid B2B Lead GenerationStrategies For Thriving Business

4 B2B strategies to fill in the lead gaps for 2016

Leads are livelihood of any B2B company and the key to success in lead generation is to

find the most productive means to connect with your target demographic. In the current

cutthroat marketplace, the significance of effectual B2B lead generation services is

becoming inevitable and striking the expertise of various companies dealing with lead

generation.

AAny Lead Generation Company must understand that like any other activity that requires

total planning, generation leads should also be carried out with proper deliberation with

haste. It includes the appropriate attention to various factors, such as technological

advancements, marketing trends, and data, to eliminate waste of time, resources, and effort.

Social Media There’s no refusal to the fact that social media as a lead generation tool is an influential way of creating and nurturing relationships. According to International Data Corporation - When making a purchase, 75% of B2B buyers use social media for their decision-making.

Optimize Website ConversionsA greatly performing website converts 7% - 14% of visitors and is optimized for this objective. The majority of the people believe that attractive websites are better, but studies have revealed that even less attractive but functional websites can be just as successful—if not better at converting leads. According to Marketo - Strategic landing pages are used by 68% of B2B businesses to acquire leads.

Content MarketingThere is no wonder that content marketing is important in the field of lead generation and digital marketing on the whole. Moreover, with 75 billion bits of content shared each day, 500 million Tweets posted and 8 billion photos get uploaded as well as shared, content is dominant in the marketing realm.

According to Forbes via Marketo - 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.

Go MobileIn 2015, Mobile exceeded the desktop in terms of global usage. Undoubtedly the marketers need to invest in the mobile market. Consumers are addictive to their phones for finding, researching, shopping, socializing, and simply to pass the time. According to the e-Strategy Trends - Mobile apps play a

significant role in content marketing, according to 83% of B2B marketers.

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