limitless leads generation guide

8/10/2019 Limitless Leads Generation Guide

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Click Here: http://guiderightgroup.com/Ultim"te$%i&t$)uilder$-ro


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3"@le oB Co?te?t&

KoreDord

Ch"pter L:

3he)"&ic&

Ch"pter /:

U&i?g :eD& %etter&

Ch"pter >:

Mi&u"lie 9o"l&

Ch"pter J:

)log&

Ch"pter N:

HoD Iou 5ee Iour 5ucce&&

Fr"ppi?g Up


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N

KoreDord

7 lot oB origi?"tiAe D"E& eOi&t to dr"D i? le"d& Bor Eour @u&i?e&&. 3he

keE i& u&i?g promotio?"l &tr"tegie& th"t re"ch the mo&t i?diAidu"l&.

Iour "ttr"ctio? &tr"tegie& Dill A"rE depe?di?g o? Dh"t ki?d oB

@u&i?e&& Eou oD?. et m"rketer& might di&coAer ?et promotio?&

more "dA"?t"geou& "?d co&t$eBBicie?t. ;et"iler& m"E u&e progr"m&

th"t get i?diAidu"l& to Ai&it more BrePue?tlE or m"ke l"rger purch"&e&.

Fh"teAer the c"&e Eour pu@licitie& ought to @e Bocu&ed o? driAi?g

&"le& "?d e"r?i?g& "?d le"d&.



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%imitle&& %e"d 9e?er"tio? 9uide

3ur? Iour&elB 0?to 7 %e"d 1"g?et 7?d M"cuum 8rE U?limited %e"d&

3o Iour )u&i?e&&



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R

Ch"pter L:3he )"&ic&

5E?op&i&

%e"d& oBte? come i? the Borm oB e$m"il "ddre&&e& @ehi?d Dhich "re

true i?diAidu"l& Dith AerE true pote?ti"l to @ecome Eour clie?t&&u@&cri@er& or mem@er&. H"Ai?g " &olid li&t oB le"d& i& "&&ur"?ce th"t

EouSll @e c"p"@le oB re"chi?g " re"dE m"rket "?d ge?er"ti?g reAe?ue

Brom there.


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T

3he)egi??i?g

3he import"?ce oB m"rketi?g le"d&.

Comp"?ie& Dith " product or &erAice to &ell &pe?d @illio?& oB doll"r&

o? "d& "lo?e. 3h"tS& right @illio?&. 3he purpo&e oB &pe?di?g &uch "

A"&t "mou?t oB c"&h i& m"i?lE to co?&truct @u "@out " product

eOp"?d the m"rket "?d Bi?"llE @ri?g i? @etter &"le&.

0? &m"ll @u&i?e&& m"rketi?g the co&t oB "dAerti&i?g i& comp"r"tiAelE

&m"ll "?d i& p"id Bor @E the &m"ll @u&i?e&&. Iour Go@ i& to look Bor "m"rket to promote to th"t Dill re"ct to Eou po&itiAelE &o Eou m"E e"r?

"? i?come i? retur?.

3hi& m"rket Dill come i? the Borm oB m"rketi?g le"d&. 3he Pu"litE oB

the&e le"d& "lo?g Dith the &ort "?d ?um@er oB po&itiAe re&po?&e& theE

oBBer Dill determi?e Dhether or ?ot EouSll &ucceed i? m"rketi?g. 0B

Eou he"r &ome@odE &"E Sthe mo?eE i& o? the li&tS he or &heS& "ctu"llE

reBerri?g to the li&t oB le"d&. Fithout thi& Eou c"?St hope to &ell

much le&& e"r?.

0tS& ?ot rocket &cie?ce true @ut m"rketi?g m"E @e trickE ?eAerthele&&.


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V

0tS& " proAe? @u&i?e&& model "?d " lot oB people h"Ae h"d

co?&ider"@le &ucce&&. )ut like "ll @u&i?e&&e& there "re "l&o

p"rticul"r B"ctor& upo? Dhich Eour &ucce&& i? @uildi?g Eour li&t oB

m"rketi?g le"d& re&t. Co?&ider the&e B"ctor& c"utiou&lE:

7& " ?eD m"rketer EouSll Bi?d th"t it Dill t"ke " Dhile @eBore Eou m"E

co?&truct Eour m"rketi?g le"d&. 7ll ?eD m"rketer& h"Ae go?e

through thi& "& e?GoEi?g the @"cki?g oB " &olid ?um@er oB BolloDer&

Do?St h"ppe? oAer?ight.

3o dr"D i? " &olid li&t oB m"rketi?g le"d& EouSll h"Ae to @ecome "

recog?ied @u&i?e&& e?titE i? the i?du&trE. Fithout " reput"tio?

likelE le"d& Dill Bi?d it h"rd to tru&t Eou or "t le"&t do @u&i?e&& Dith

Eou. K"ced Dith " choice @etDee? purch"&i?g Brom " popul"r

m"rketerAer&u& "? u?B"mili"r o?eC Dould?Wt Eou r"ther purch"&e

Brom the i?diAidu"l Eou k?oD th"? Brom " tot"l &tr"?gerX

3he &"me i& true Dith Eour m"rketi?g le"d&. 3heESll ?eed to recog?ieEou "& " reli"@le merch"?t or "BBili"te @eBore theE "gree to

purch"&e p"rticip"te or @ecome o?e oB Eour recruit&.

7 diBBere?t keE eleme?t th"t "BBect& the ?um@er oB m"rketi?g le"d&

Eou m"E o@t"i? i& the "mou?t oB tr"BBic Eour &ite get&. 7 high De@

tr"BBic Bigure i& "dA"?t"geou& "& it "lloD& Eou to o@t"i? pote?ti"llE

@igger ?um@er oB m"rketi?g le"d&.

3here "re tDo thi?g& th"t "BBect hoD Dell Eou m"E co?&truct Eour

m"rketi?g le"d&.


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3he choice oB " product i& critic"l. 7 product th"t h"& " proAe? or "t

le"&t " pote?ti"l Bor good &"le& Dill @e B"r e"&ier to promote "?d

ge?er"te i?come Brom. 0t Dill too m"ke it e"&ier Bor Eou to co?&truct

le"d& Dith "& le"d& Dill @e more Dilli?g to re&po?d to it.

7 gre"t u?der&t"?di?g oB Dh"t m"ke& the product "ttr"ctiAe "?d

A"lu"@le e?ough i& likeDi&e keE to "ttr"cti?g more le"d&. )ei?g "@le

to eOpl"i? DhE "?d hoD " product Dork& o? Eour &ite or "rticle& Bor

i?&t"?ce Dill help Eou &ell it @etter p"rticul"rlE Ai&$Z$Ai& other

product& competi?g Bor the &"me m"rket.


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Ch"pter /:U&i?g :eD& %etter&

5E?op&i&

eD&letter& m"E dr"D i? le"d& to Eour @u&i?e&&. 0?diAidu"l& te?d to

purch"&e Brom "uthoritie& i? their Bield. Kor eO"mple " @u&i?e&& m"E

@e more di&po&ed to hire " co?&ult"?t Dho "uthor& "? e$i?e th"? o?e

th"t &implE "dAerti&e& o?li?e.

0B produci?g e$i?e& compile &u@Gect m"tter th"t help& @u&i?e&&e& or

co?&umer& Dith e&&e?ti"l i&&ue&. Kor eO"mple "& "? o?li?e de&ig?er

Eou m"E tell i?diAidu"l& the @e&t pl"ce to get complime?t"rE &ite&.

4$m"il people "@out Eour gr"ti& ?eD&letter or circul"te it i? Eour

&tore. 0?clude d"t" i? the ?eD&letter "@out Bre&h product& or &erAice&

"lo?g Dith helpBul &u@Gect m"tter.


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4$Hi?e&

4$i?e& rem"i? eBBectiAe commu?ic"tio?& i?&trume?t Bor @u&i?e&&e&

?o?proBit& commu?itE group& ?eigh@orhood& &peci"l$i?tere&t

i?diAidu"l& politic"l "ctiAi&t& "?d other i?diAidu"l&.

4$i?e& m"E help hike up &"le& r"i&e c"&h e&t"@li&h commu?itE

org"?ie moAeme?t& &upplE guid"?ce "?d ?"tur"llE i?Borm "

re"der&hip. Fhether h"?ded oAer to Eour letter @oO or i?@oO "? e$

i?e l"cki?g releA"?t "?d good "rticle& i&?St " gre"t e$i?e. 0B EouSre

utilii?g "? e$i?e BolloD the &tep& @eloD to Drite eBBectiAe &u@Gectm"tter.

Comprehe?d the compo&itio? "?d demogr"phic& the e$i?e "udie?ce

"?d t"ilor Eour &u@Gect m"tter "ccordi?glE to thi& co?&titue?cES&

co?cer?& "?d ?eed&. 3hi?k "@out Dord cou?t "?d Dhether EouSll h"Ae

to &upplE either photo& or gr"phic& to go Dith the piece.

5tudE other e$i?e& to get " Beel Bor the to?e [Bor i?&t"?ce ch"ttE

Borm"l "c"demic\ "?d utilie thi& to?e i? Eour &u@Gect m"tter.

-ick out " &u@Gect m"tter topic th"t Eou k?oD Eour &u@&cri@er& Dill


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@e?eBit Brom or @e e?tert"i?ed @E.

Compile the &u@Gect m"tter Brom the third$per&o? per&pectiAe to help

e?&ure itS& &imple Bor re"der& to dige&t.

-ut the mo&t cruci"l releA"?t "?d c"ptiA"ti?g i?Bo "t the @egi??i?g oB

the &u@Gect m"tter] le&& cruci"l i?Bo m"E @e "dded toD"rd& the e?d.

%ook to ?eD& &torie& "& "? eO"mple: 3he i?Borm"tio? i& proAided i?the de&ce?di?g order oB ?eD&Dorthi?e&&.

0?clude "t le"&t o?e &ide@"r i? Dhich keE teOt i& Ai&u"llE det"ched

Brom the m"i? @odE oB the &u@Gect m"tter utilii?g " co?tr"&ti?g Bo?t

or " teOt$@oO ?eOt to i?&ide or &implE @eloD the &u@Gect m"tter.

-opul"r &ide@"r m"teri"l i?clude& li&t& re&ource& B"ct& hoD$to

directio?& "?d Puote&.

-rooB the &u@Gect m"tter @eBore &u@mitti?g it.


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LN


Ch"pter >:

Mi&u"lie 9o"l&

5E?op&i&

HoD "re Eou utilii?g Ai&u"li"tio?X 3here "re " BeD likeli?e&&e& 0 m"E

dre"m up.


16/34

LQ

HoDeAer Bor the mo&t p"rt $ to put it Bl"t out $ itW& " D"&te oB time.

5ee Iour9o"l&

HoD comeX 3he mo&t cruci"l co?&ider"tio? i& "lD"E& re"litE. 1e?t"l

groomi?g i& "? eOte?&io? oB phE&ic"l groomi?g. 7?d itS& the &"me Dith

me?t"l co?ditio?i?g. Iou h"Ae to put Eour&elB i? the po&itio? "& it Dill

@e i? re"l liBe. 0B itW& " Dork &killC Bor i?&t"?ceC e?Ai&"ge Eour

&urrou?di?g& tool& "?d Dorkm"te& preci&elE "& theE Dill @e. 0B EouWre

t"ki?g o? &port& e?Ai&"ge the "re?" or the court "& it Dill @e o? the

d"E oB the g"me $ doD? to the De"ther the AieDer& the clothe& EouSre

De"ri?gC "?d the ge"r EouWre u&i?g. 1"ke cert"i? to i?corpor"te "ll

Eour &e?&e& "?d to m"ke cert"i? EouWre i? the &ce?e $ ?ot Gu&t

thi?ki?g "@out it.

%ike eAerE ?oAice re"litE h"& hit me h"rd iB 0 &t"rted &p"rri?g


17/34

LR

[^pr"ctice_ Bighti?g Dith "? oppo?e?t\. 0 got cru&hed @E "?E@odE Dho

h"d more eOperie?ce eAe? the le&& eOperie?ced guE&. 1E &tr"tegE Bell

"p"rt 0 h"d ?o deBe?&e "?d 0 D"& oBte? p"r"lEed Dith Bright.

3hi& &t"rted to ch"?ge o?ce 0 merged re"li&m i?to mE me?t"l

groomi?g. 0t me"?t c"rrEi?g BorD"rd mE De"k?e&&e& "?d error&. 0

did?Wt Borce th"t to h"ppe? $ it c"me ?"tur"llE o?ce 0 m"de eAerEthi?g

"& re"li&tic 0 D"& "@le. 4Ae? though 0 D"& &implE &itti?g o? mE couch

0 Belt the c"?A"& u?der mE Beet. 0 &melt the moldE &te?ch oB the gEm.

0 Belt mE &hirt holdi?g tight to me p"&tE Dith &De"t. 0 &"D the mu&cle&

oB mE &p"rri?g m"te rippli?g "& hi& Bi&t c"me D"Ai?g "t mE B"ce. 0

k?eD 0 D"& getti?g it correct iB mE @odE @eg"? &tiBBe?i?g "?d mE he"rt

&t"rted @e"ti?g r"pidlE $ "?d iB mE me?t"l oppo?e?t @e"t me up "& he

did i? the re"l Dorld.

8id th"t implE 0 B"iledX o it implied 0 &ucceeded. Krom th"t poi?t

o? 0 could re"llE @egi? tr"i?i?g. 9r"du"llE 0 @eg"? @etteri?g mE

deBe?&e me?t"llE. 1E Be"r dimi?i&hed. 0 &t"rted picturi?g the correct

"tt"ck& "?d cou?termoAe&. 3he&e "dA"?ce& @ec"u&e theE c"me i? "

re"li&tic &ce?"rio &t"rted c"rrEi?g BorD"rd to re"l liBe.

oD " dece?t "dd$o? i& to c"tch the Beeli?g& "BBected. H"Ae Eou eAer

Belt it @eBore i? the re"l DorldX %etW& &uppo&e Eou pl"E @"&ket@"ll. 0?


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LT

the re"l Dorld Eou m"E get the @"ll through the hoop "& BrePue?tlE "&

Eou Dould like hoDeAer there h"Ae @ee? time& iB Eou h"Ae. HoD did

Eou Beel the?X 1"Ge&tic thrilledX

3rE to rec"ll th"t Beeli?g. 5eie it. 4Op"?d it iB Eou "re "@le to. oD

hold th"t Beeli?g Dhile EouSre rehe"r&i?g me?t"llE $ it Dill k?ock doD?

Eour le"r?i?g time. 7& o?e


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Friti?g

;e"llE BeD model& "re "& popul"r ?oD"d"E& "& the @u&i?e&& @loggi?gmodel. 3hi& i& o?e model Dhere i?diAidu"l& e?tert"i? them&elAe& @E

?etDorki?g Dith other& @uild o? their k?oDledge "?d ?"tur"llE

@uild o? their @u&i?e&& le"d&.

5oC "re?Wt Eou @loggi?g "lre"dEX

3he o?e m"tter "@out @loggi?g th"t Eou ?eed to u?der&t"?d i& th"t

Eou "re "@le to mo?etie it i? " lot oB diBBere?t D"E&. 3here i&?Wt

&implE " &i?gle D"E i? Dhich Eou "re "@le to m"ke c"&h out oB " @log]

there "re m"?E.


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/Y

Dhich motiA"te& Eou i?to milki?g Eour @log Burther.

)loggi?g h"& come " lo?g D"E Brom e"&E De@ p"ge& to eOtremelE

&orted "?d re"d m"teri"l oB the ?et. Comme?t& o? @log& "?d the

&peed oB p"&&i?g @log li?k& "mid&t u&er& Dith &imil"r i?tere&t &hoD

the u&e oB @loggi?g "?d it& popul"ritE o? " glo@"l podium.

3here "re ple?tE oB @e?eBit& oB @loggi?g Bor little @ig @u&i?e&&e& "?d

eAe? the ?o?$tr"de &ectio?& like "D"re?e&&$cre"ti?g org"?i"tio?&

DorldDide. 5urAeE& demo?&tr"te th"t people preBer to tru&t tho&e

comp"?ie& more Dhich le"? toD"rd& e?g"gi?g i? @loggi?g.

0B Eou get gre"t co?te?t o? Eour @log [i?cludi?g keEDord optimied

teOt Aideo recordi?g& "?d picture&\ Eou "re "@le to @e cert"i? th"t it

Dill get popul"ted &oo?. 3he &e"rch e?gi?e& "dore @log& @ec"u&e theE

get " regul"r upd"te oB co?te?t "?d @ec"u&e &o m"?E i?diAidu"l&

co?ti?ue Ai&iti?g them. 0? tod"EW& &ce?"rioC @log& "re more eBBectiAe i?

&ite&.

3he BolloDi?g "re " BeD D"E& i? Dhich Eou "re "@le to mo?etie Eour

@log:$

a Iou might utilie p"E$per$click "dAerti&i?g o? Eour @log.bba Iou might directlE &ell or promote product&.b

ba Iou might giAe "D"E "? e)ook or "? e$i?e &u@&criptio? "?d get

le"d&.bb

a Iou might @uild " @log popul"te it "?d the? &ell the Dhole thi?g

Bor " re&pect"@le proBit.b


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/L


Ch"pter N:

HoD Iou 5ee Iour 5ucce&&

5E?op&i&

H"Ae Eou &ettled Bor Dh"t other people h"Ae told Eou &ucce&& i&X

3hereS& " &cie?ce @ehi?d eAerE p&Echologic"l B"cet th"t rule& our

@r"i?. Cele@r"ted philo&opher& "?d p&Echologi&t& h"Ae oBte?

"ttempted to eOpl"i? p"rticul"r theorie& "?d &cie?ce th"t rule&

diBBere?t p"rt& oB our liAe&. )ei?g comBE Dithi? Eour&elB i& "l&o o?e oB

the &cie?ce& th"t i?Aite h"ppi?e&&.


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//

4AerE &i?gle thought i? our @r"i? i& like "? e?ergE th"t help& i?

dr"Di?g i? eAe?t& to our liBe. Fe "ct "& " m"g?et th"t pull& i? thi?g&

Brom our e?Airo?me?t. 0B Eou thi?k po&itiAe EouSll i?Aite B"Aor"@le

outcome& i? Eour liBe "?d iB Eou te?d to @e AerE ?eg"tiAe ?"tur"llE th"t

Dill "ttr"ct ?eg"tiAe eAe?t& i? Eour liBe. Fhile Eou ?eed to @e po&itiAe

i? liBe itS& likeDi&e cruci"l th"t Eou &hould @e AerE tr"?&p"re?t "?d ?ot

te?t"tiAe "@out Eour thought&.

3hi?k 0t

1o&t i?diAidu"l& "dmire "?d re&pect &tro?g per&o?& Dho h"Ae Do?

gre"t &ucce&& @E demo?&tr"ti?g Dill poDer "?d &elB di&cipli?e. 3heE

look up to i?diAidu"l& Dho Dith &heer &elB$co?trol &elB di&cipli?e "?d

"m@itio? h"Ae @ettered their liBe le"r?ed ?eD &kill& oAerc"me

diBBicultie& "?d h"rd&hip& reduced their Deight clim@ed high i? their

cho&e? Bield or "dA"?ced o? the &piritu"l p"th.

3he re"litE i& th"t eAerE@odE c"? re"ch high leAel& oB Dill poDer "?d

&elB$co?trol through " pr"ctic"l method oB tr"i?i?g. 3he&e i??er

poDer& "re ?ot re&erAed Bor " couple oB &peci"l i?diAidu"l&.


23/34

/>

Fill poDer "?d &elB$co?trol "re tDo oB the mo&t cruci"l "?d u&eBul

i??er poDer& i? eAerE@odEW& liBeC "?d h"Ae "lD"E& @ee? cou?ted "&

e&&e?ti"l tool& Bor &ucce&& i? "ll "re"& oB liBe. 3heE c"? @e le"r?ed "?d

Bormul"ted like "?E other &kill Eet de&pite thi& o?lE BeD t"ke "?E

&tep& to deAelop "?d &tre?gthe? them i? "? orderlE D"E.

FillpoDer i& the i??er &tre?gth to m"ke " deci&io? t"ke "ctio? "?d"ddre&& "?d eOecute "?E "im or t"&k u?til itS& c"rried out irre&pectiAe

oB i??er "?d outer re&i&t"?ce irrit"tio? or diBBicultie&.

0t co?tri@ute& the "@ilitE to oAercome l"i?e&& e?ticeme?t& "?d

?eg"tiAe h"@it& "?d to eOecute "ctio?& eAe? iB theE c"ll Bor eBBort "re

u?ple"&"?t "?d tediou& or "re diBBere?t th"? o?eS& h"@it&.

5elB di&cipli?e i& the reGectio? oB i?&t"?t gr"tiBic"tio? i? B"Aor oB

&omethi?g Bi?er. 0tS& the "@"?do?i?g oB i?&t"?t ple"&ure "?d

gr"tiBic"tio? Bor " higher "?d Bi?er go"l.

0t eAide?ce& "& the "@ilitE to &tick to "ctio?& AieD& "?d @eh"Aior

Dhich le"d to improAeme?t "?d &ucce&&. 5elB$di&cipli?e i& &elB$co?trol

"?d it eAide?ce& i? &piritu"l me?t"l emotio?"l "?d phE&ic"l

di&cipli?e.

3he "im oB &elB$di&cipli?e i&?St liAi?g " co?Bi?i?g or " re&trictiAe

liBe&tEle. 0t doe&?St me"? @ei?g ?"rroD mi?ded. 0tS& "mo?g the pill"r&

oB &ucce&& "?d poDer. 0t @ri?g& the i??er &tre?gth to ce?ter "ll Eour

e?ergE o? Eour go"l "?d per&i&t u?til itS& "ccompli&hed.


24/34

/J

)oth oB the&e "@ilitie& "re compul&orE Bor d"ilE "ctio?& "?d deci&io?&

"?d "l&o Bor m"ki?g m"Gor deci&io?& "?d "rriAi?g "t m"Gor &ucce&&.

3heESre rePuired Bor doi?g " @e?eBici"l Go@ Bor &tudEi?g @uildi?g "

@u&i?e&& &limmi?g doD? @odE@uildi?g "?d Dorkout& m"i?t"i?i?g

good rel"tio?&hip& "lteri?g h"@it& &elB improAeme?t medit"tio?

&piritu"l groDth keepi?g "?d "ccompli&hi?g promi&e& "?d Bor "lmo&t

eAerEthi?g el&e.

7mo?g the mo&t &imple "?d eBBectiAe Bormul"& to deAelop Dill poDer

"?d &elB$di&cipli?e i& @E reBu&i?g to BulBill i?&ig?iBic"?t "?d u??eeded

de&ire&. 4AerE@odE i& co?&t"?tlE co?Bro?ted "?d e?ticed @E "? e?dle&&

&tre"m oB de&ire& "?d e?ticeme?t& m"?E oB Dhich "re ?ot re"llE

cruci"l or de&ir"@le. )E le"r?i?g to de?E &"ti&BEi?g eAerE o?e oB them

Eou get &tro?ger.

;eBu&i?g u&ele&& h"rmBul or u??eeded de&ire& "?d "ctio?& "?d

purpo&elE "cti?g co?tr"rE to Eour h"@it& &h"rpe? "?d &tre?gthe?

Eour i??er &tre?gth. )E ce"&ele&& pr"ctice Eour i??er poDer groD&

Gu&t like eOerci&i?g Eour mu&cle& "t " gEm i?cre"&e& Eour phE&ic"l

&tre?gth. 0? @oth c"&e& Dhe? Eou rePuire i??er poDer or phE&ic"l

&tre?gth theESre "A"il"@le "t Eour di&po&"l.

Here "re " BeD drill&:

$ 8o?St re"d the p"per Bor " d"E or tDo.

$ 8ri?k D"ter Dhe? thir&tE de&pite Eour de&ire to h"Ae " &od".

$ F"lk up "?d doD? the &t"ir& r"ther th"? t"ki?g the eleA"tor.


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$ %e"Ae the @u& o?e &t"tio? @eBore or "Bter Eour "ddre&& "?d D"lk the

re&t oB the D"E.

$ Hit the h"E o?e hour e"rlier th"? u&u"l.

$ 0B Eou e?GoE ice cre"m do?St h"Ae "?E Bor " couple oB d"E&.

3he&e "re o?lE " couple oB illu&tr"tio?& to &hoD hoD Eou c"? deAelop

Eour Dill poDer "?d &elB$di&cipli?e. Iou might thi?k th"t pr"ctici?g

&uch eOerci&e& i& @ei?g h"rd o? Eour&elB @ut theE "dd &o much to the

&tor"ge oB Eour i??er &tre?gth. )E "dopti?g " &E&tem"tic method oB

tr"i?i?g Eou c"? re"ch B"r h"Ae more domi?"?ce oAer Eour&elB "?d

Eour liBe "ccompli&h Eour go"l& "?d improAe Eour liBe "?d g"i?

&"ti&B"ctio? "?d &ere?itE.

5hoD "?d proAe to Eour&elB th"t EouSre &tro?g "?d i? co?trol "?d

rehe"r&e the "@oAe eOerci&e& Bor " @it @eBore p"&&i?g "?E Gudgme?t o?

them.

0B Eou preBer to @e De"lthE Dork h"rd @ut "l&o let Eour i??er &elB Dork

Bor Eou @E promoti?g " thought "?d ide" i? Eour mi?d th"t EouSAe

"lre"dE @ecome rich.

8"Edre"m "@out "ll tho&e luOurie& "?d &erAice& EouSre goi?g to "A"il

o?ce EouWre &ucce&&Bul. -ut doD? "ll the po&itiAe thought& Eou ?eed to

cultiA"te to let Eour mi?d Dork o? thi& po&itiAe &ide. 4AerE ide" i?

Eour mi?d Dork& like " thre"d th"t get& hold& oB p"rticul"r eAe?t& oB

Eour liBe "?d co?trol& it to &ome "&pect&.


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Eou thi?k oB "?d &o itS& "lD"E& import"?t th"t Eour AieD& "re he"lthE.

othi?g i& impo&&i@le.


Fr"ppi?g Up

5tum@li?g "rou?d i? the d"rk looki?g Bor le"d& ?o m"tter Dh"t &ort

oB le"d& i& " pitB"ll.

0?diAidu"l& do?Wt Gu&t like to h"?d out their em"il "ddre&&e& o?li?e

["?d Dith gre"t re"&o? tod"E`\ HoDeAer iB Eou oBBer them &omethi?g

i? retur? &uch "& "? e?lighte?i?g ?eD&letter " Bree e)ook " Borum

mem@er&hip or Bree &oBtD"re theESll @e much more likelE to giAe Eou

their e$m"il "ddre&& Dhe? &u@&cri@i?g.

)ut do Eou k?oD DhE mo&t m"rketer& h"Ae " te?de?cE to B"ilX 0tS&


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@ec"u&e theE @"?k o? their ?"me li&t " @it much. 0B 0 Dere Eou the L&t

thi?g 0 Dould do i& to get rid oB th"t li&t oB ?um@er& Eou "re curre?tlE

holdi?g o? to.

HereW& DhE$ Eour ?"me li&t Dill eAe?tu"llE poop out.

5top repe"ti?g error&`

3he deBi?itio? oB i?&"?itE i& $ doi?g the &"me thi?g oAer "?d oAer

Dhile eOpecti?g diBBere?t re&ult& [thi& phr"&e i& iro?ic"llE echoed

"g"i? "?d "g"i? i? ?et m"rketi?g circle&`\

3here "re " lot oB D"E& to re?der ?eD t"rgeted le"d& o? the et.

Iou do?St ?eed to meet &tr"?ger& i? " p"rtE or collect c"ll c"rd& i?

&uperm"rket& @ec"u&e itS& " AerE &loD "?d time deAouri?g D"E to &eek

t"rgeted le"d& Bor Eour ?et m"rketi?g @u&i?e&&.

5tudie& &hoD th"t the ?um@er L i&&ue B"ci?g &m"ll @u&i?e&& oD?er&

?oD"d"E& i& ?ot h"Ai?g e?ough Pu"liBied pro&pect&. 4AerE &m"ll

@u&i?e&& oD?er Dould like to h"Ae more high$Pu"litE c"?did"te& @ut

mo&t either do?Wt h"Ae the timeC or Gu&t do?St h"Ae the eOperti&e`

0? "?E giAe? i?du&trE there "re "? i?Bi?ite ?um@er oB pote?ti"l le"d

&ource& th"t c"? @e u&ed to &upplE Eour @u&i?e&& Dith highlE$Pu"liBied


28/34

/T

&"le& le"d&. 7 BeD "re re"llE &imple "?d i?eOpe?&iAe to &et$up other&

"re more i?tric"te. 5ome Dill giAe Eou " trickle oB le"d& other& Dill

produce " Blood.

3he d"E Eou &top "cPuiri?g Bre&h le"d& Eour e?tire @u&i?e&& Dill come

to " gr"ti?g h"lt $ &o @E e&t"@li&hi?g " gre"t le"d ge?er"tio? &E&tem o?

"utopilot Eour @u&i?e&& Dill groD @E it&elB lo?g "Bter EouSAe &topped

Dorki?g o? it directlE.


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