leads generation in real estate following re/max methodology

www.yourdigitalagent.net

Taking your business to the next level

Taking your business to the NEXT LEVEL



Our goals today:• Improve our business•Maximize our work time• Be practical!• Less talk – more action!!



About Gil Li-ran:• VP of Marketing – RE/MAX Israel• Real Estate School Director• Trained over 1,000 agents• 5+ years with RE/MAX• 11+ years training



Our Agenda:• Goal setting• Building the Town Square• Commitment to action• Contact



Goal Setti ng:• Goal 1 – total income in one year• Input 1 – average property price• Input 2 – average commission• Goal 2 – total transactions in one year



Goal Setti ng:Goal 3 – total meetings in one year(Goal 2 X 10)The number 10 represents a ratio rule of thumb. It is not mathematical nor statistical. The ratio of sales & meetings may vary substantially from agent to agent, influenced by performance, ability, market conditions etc. and does not guarantee a formula for success.



Building your Town Square:



Building your Town Square:• Highway 1 – Farming • Highway 2 – FSBO’s• Highway 3 – Expireds• Highway 4 – For rent• Highway 5 – Internet



• Highway 6 – Open Houses • Highway 7 – Local SOI• Highway 8 – Present clients• Highway 9 – Past clients• Highway 10 – Clients’ meetings

Building your Town Square:



How many highways are you using?• 1-3 – Average • 4-6 – Good • 7-10 - Great•Most agents worldwide use 1-3• If you’re using 7-10 you can leave the

room and go get drunk…



The Farming Highway• The knowledge gap is gone• Content and consistency are kings!• Relationships based on value• It takes money to make money• Become the “Trusted Advisor”



The FSBO’s Highway• The secret – follow up!• Marketing mail + phone call• Personal note• “How was the traffic this week?”• Open house• Every new exclusive listing – call• Every new sale – call



The for rent Highway• Call your database• Goal – convert them to sellers• Talk to their rational• Know your numbers



The internet Highway• Choose & commit• Create & convert traffic• No more than 10 mts. a day!• Choose one – choose Youtube



The internet Highway• How to start?• Beginners • Intermediate • Advanced



The internet Highwaywww.yourdigitalagent.net

• 100+ video tutorials• Youtube, Facebook, Google… • Special: Wordpress sites • Free of charge!!



Present Clients Highway•Most likely to recommend• Leverage the first 2 weeks • Script: • “By the way, if you happen to know anyone else

who’s looking to sell or buy, I am always available to give them the best service possible.”

•When? Every meeting



Past Clients Highway• The challenge – a system •When signing a deal:• Birthday• Christmas / New Year’s• Easter • Day of contract consummation

• Enter into calendar • Call!!



Clients’ Meetings Highway • Organize a guest speaker• Set date & time • Invite clients via phone • Utilize e-mail + Social Media



Stay in touch• [email protected]•www.facebook.com/gil.liran•www.facebook.com/yourdigitalagent•@gilliran on Twitter• Gil.liran on Skype



Take your mind to a new level • No excuses• Replace “why not” with “oh yes!” • Commit to 2 new highways • Take action!



“When the wind isn’t helping – grab the oars”…

“don’t wait until the iron’s hot to strike it – heat the iron

up by striking it”...!