BEST IN FRANCE

September-December 2004

Alonso Gonzalez de Gregorio

Julien Pichoff

Melanie Hazlett

Monica Martinez

Valentine Montéran

Introduction

- Automotive industry

- Oxford Automotive

- European expansion

- Why France ?

- Concluding remarks

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Automotive Industry

- The BIG 3- General Motors- Ford- Daimler Chrysler

- Lean Manufacturing ►Japanese origin- Enabled tiers & plants to quickly

deliver products of high quality- The 3 Tiers

- Tier 1 : Finalises parts & develops relationships w/clients

- Tier 2 : produces for the 1st- Tier 3 : produces for the 2nd

- Turn of the century- Late 1990s : Economic boom

period- Early 2000s : Decline in economy,

9/11

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Oxford Automotive

- Acquired Cofimeta Group - Claimed Chapter 11

New website

1995 1999 2000

2001 2002 Today

- Decentralized corp. Structure - Emerged from Chapter 11

John W. Potter new president & CEO

Leading Tier 1company

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Birth:Troy, Michigan

Globally Located

ArgentinaVenezuela

France GermanyTurkey Italy

Mexico

USA

Canada

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Services

- Divisions - Technology: Structures & mechanisms - Program Management minimizes

- capital expenditures- tooling investment & floor space

- Engineering includes - designing- prototyping- tooling- blanking- stamping & assembly

- Testing- Full service

- Manufacturing- Serves & supports

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Clients

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

General Competitors

- Magna (Canadian)a leading global supplier of technologically advanced automotive systems,

components and complete modules- Corporación Gestamp (Spanish)

a leading EU Multinational in the steel industry, automotive components

and logistics- ThyssenKrupp (German)

one of the world's biggest technology groups

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

European Expansion

France Germany

Nagold(3 Plants)

Les UlisOrbec

St.PierreSt. Florent

BrevillyChampigny

DouaiEssomes

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Why France?

- Acquistion of Cofimeta

- New market opportunities

- Positioning

- Huge potential client base

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Meeting clients expectations

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Timeliness

Price

Quality

Flexibility

Excellence ofPerformance

TechnologyBreakthrough

Key constraints

- Language barrier.

- Cultural and social constraints.

- Tax and legal constraints.

- Chapter 11.

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Adaptation to France

- HR: Adaptation of the compensation

program

- Look laterally

- Do “Forth thinking”

- Flexible management

- No constraints were placed on

local managers.

- Trial and Error

- Each specific field of activity

had to be adapted

-MAPEX 1

-Manual, University of

Kentucky

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

How to adapt?

- Understand the culture

- Group sessions

- Organizational restructuring

- Integration of local employees

- Continuous maintenance

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Concluding Advice

- Entering companies should research:- The country- The culture- The people- Local business rules

“Think globally, act locally”

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Thank You

M. Guillaume

Mme. Eyre

Mme. Gawronski

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

M. Segalla

M. Anderson

Sources

www.oxauto.com

www.pwc.com

www.investinfrance.com

M. Guillaume- Oxford Automotive

Introduction

Automotive Industry

Oxford AutomotiveGlobally located

ServicesClients

General Competitors

European Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team

Our Team

Valentine MonteranCurrent Address:H22, 1, rue de la Libération78351 Jouy-en-Josas CEDEXPermanent Address: 3571 Far West Blvd PMB 29Austin, Tx 78731 USA

Monica MartinezCurrent Address:F34, 1, rue de la Libération78351 Jouy-en-Josas CEDEXPermanent Address: C/ Urumea 16 28002 Madrid, Spain

Melanie HazlettCurrent Address:F002, 1, rue de la Libération78351 Jouy-en-Josas CEDEXPermanent Address: 15 Raithhill AllowayKA74UF Ayr, Scotland

Alonso Gonzalez de GregorioCurrent Address:E122, 1, rue de la Libération78351 Jouy-en-Josas CEDEXPermanent Address: C/ Modolell #1808021 Barcelona, Spain

Julien PichoffCurrent Address:D035, 1, re de la Libération78351 Jouy-en-Josas CEDEXPermanent Address:26 Thraolt Str.54439 Saarburg Deutschland

Introduction

Automotive IndustryOxford Automotive

Globally located Services

ClientsGeneral CompetitorsEuropean Expansion

Why France?Meeting expectations

Key ConstraintsAdaptation to France

How to Adapt?

Concluding Advice

Thank YouSources

Our Team