behavioral track & trigger featuring browse abandonment campaigns
TRANSCRIPT
Behavioral Track & Trigger featuring Browse Abandonment | Sept 2
Know Grow Keep
Predictive, Behavioral, & Retention Marketing
CONNECT ANALYZE
SEGMENT PREDICT
Know
Predictive, Behavioral, & Retention Marketing
CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
Predictive, Behavioral, & Retention Marketing
CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
RETAIN
RECOVER
Keep
Predictive, Behavioral, & Retention Marketing
CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
RETAIN
RECOVER
Keep
Predictive, Behavioral, & Retention Marketing
Behavioral Track & Trigger featuring
Browse Abandonment Campaigns
Anonymous user visits SummerCamp.com
How it Works
Anonymous user visits SummerCamp.com
Looks at day camping backpacks
How it Works
Anonymous user visits SummerCamp.com
Looks at day camping backpacks
Assigned a customer ID
How it Works
Same anonymous user visits SummerCamp.com
Looks at backpacking backpacks
Looks at day camping backpacks
Assigned a customer ID
How it Works
Same anonymous user visits SummerCamp.com
Looks at backpacking backpacks
Added to profile
Looks at day camping backpacks
Assigned a customer ID
How it Works
Same anonymous user visits SummerCamp.com
Looks at day camping backpacks
Assigned a customer ID
Looks at backpacking backpacks
Added to profile
Looks at sleeping bags & hiking boots
How it Works
Same anonymous user visits SummerCamp.com
Looks at day camping backpacks
Assigned a customer ID
Looks at backpacking backpacks
Added to profile
Looks at sleeping bags & hiking boots
Added to profile
How it Works
Same anonymous user visits SummerCamp.com
Looks at day camping backpacks
Assigned a customer ID
Looks at backpacking backpacks
Added to profile
Looks at sleeping bags & hiking boots
Added to profile
Looks at backpacks again & signs up for
the newsletter
How it Works
Paul has been visiting SummerCamp.com
Looks at day camping backpacks
Assigned a customer ID
Looks at backpacking backpacks
Added to profile
Looks at sleeping bags & hiking boots
Added to profile
Looks at backpacks again & signs up for
the newsletter
Email added to profile
How it Works
How it Works
Paul has been visiting SummerCamp.com
Looks at backpacks again & signs up for
the newsletter
Email added to profile
Looks at day camping backpacks
Assigned a customer ID
Looks at backpacking backpacks
Added to profile
Looks at sleeping bags & hiking boots
Added to profile
Welcome Series 1 Welcome Series 2
Welcome Series 3
How it Works
Paul has been visiting SummerCamp.com
Looks at backpacks again & signs up for
the newsletter
Email added to profile
Looks at day camping backpacks
Assigned a customer ID
Looks at backpacking backpacks
Added to profile
Looks at sleeping bags & hiking boots
Added to profile
Welcome Series 1 Welcome Series 2
Welcome Series 3
Browse Abandonment
Browse Abandonment Email Subject line: Thanks for Stopping By
Replenishment Email Subject line: Thanks for Stopping By
ü Dynamically pulls in category that Paul has looked at
Browse Abandonment Email Subject line: Thanks for Stopping By
ü Dynamically pulls in category that Paul has looked at
ü Dynamically pulls in related categories
Paul has also been shopping for sunglasses….
HipsterClothingCo.com sends browse abandonment emails based on the product a visitor viewed
Paul has also been shopping for sunglasses….
HipsterClothingCo.com sends browse abandonment emails based on the product a visitor viewed
ü Dynamically pulls in images of recently viewed products
Paul has also been shopping for sunglasses….
HipsterClothingCo.com sends browse abandonment emails based on the product a visitor viewed
ü Dynamically pulls in images of recently viewed products
ü Dynamically pulls in recommended products
By The Numbers When compared to regular promotional emails….
By The Numbers
6x Rise in revenue per email
https://www.experian.com/assets/marketing-services/reports/ccm-bestpractices-remarketing.pdf
When compared to regular promotional emails….
By The Numbers
6x Rise in revenue per email 4x Lift in
Conversion rates
https://www.experian.com/assets/marketing-services/reports/ccm-bestpractices-remarketing.pdf
When compared to regular promotional emails….
Creating Your Browse Abandonment Campaigns
Benefits & Features
Behavioral Track & Trigger
ü Turn page views into revenue
Behavioral Track & Trigger
ü Turn page views into revenueü Optimize engagement
Behavioral Track & Trigger
ü Turn page views into revenueü Optimize engagementü Augment customer profiles & track unknown visitors
Behavioral Track & Trigger
ü Turn page views into revenueü Optimize engagementü Augment customer profiles & track unknown visitors
Behavioral Track & Trigger
Dynamic email template that shows viewed categories and
recommendations
ü Turn page views into revenueü Optimize engagementü Augment customer profiles & track unknown visitors
Behavioral Track & Trigger
Dynamic email template that shows viewed categories and
recommendations
Safe, secure, and quick installation of javascript that doesn’t slow down
your website
ü Turn page views into revenueü Optimize engagementü Augment customer profiles & track unknown visitors
Behavioral Track & Trigger
Dynamic email template that shows viewed categories and
recommendations
Safe, secure, and quick installation of javascript that doesn’t slow down
your website
Capture visitor (known & unknown) data and add it to their profile,
automatically.
Integrates with….
Questions?
1. Products recommended just for you 2. Thanks for stopping by – hand picked items just for you3. Not quite ready to order? Here are some other products we think you’ll
like 4. We know you’re busy…so we’ve saved the items you viewed 5. We’ve handpicked these items for you6. Based on your interests, we think you’d like [product name]7. You have incredible taste! Here’s some other products we think you’ll
love 8. Your products miss you – 5% off the items you viewed9. We’ve got you covered – products we think you’ll like 10. Great minds think alike – here are some more products that will knock
your socks off
Top 10 Subject Lines
Example Gallery
Example Gallery
Example Gallery
Example Gallery
Resources
1. Request a demo at www.WindsorCircle.com/Track
2. Holiday Webinar – September 17th
• Register at www.WindsorCircle.com/Holidays