become an author in 30 days presented to bam november 2013
DESCRIPTION
In this presentation made to the Billings Advertising and Marketing clubTRANSCRIPT
![Page 1: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/1.jpg)
How to Create a Book in 30 days
![Page 2: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/2.jpg)
Why should you publish a book?
• Books are a business card• Expert Status and Credibility• Networking• Speaking / PR opportunities• Lead Generation
![Page 3: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/3.jpg)
Where do you start?
• What will you write about?
• What is the purpose of your book?
• How will you write your book?
![Page 4: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/4.jpg)
Four ways to write your book
• Write it yourself• Hire a writer• Hybrid• Crowdsource it
![Page 5: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/5.jpg)
Crowdsource it• You don’t have to write it• Multiple people to promote it• Potentially slower• Needs a lot of editing
![Page 6: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/6.jpg)
Write it yourself• You control it• It’s your voice• Least expensive • Usually takes the longest
![Page 7: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/7.jpg)
Hire a writer• Usually the fastest• Potentially better quality• Most expensive
![Page 8: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/8.jpg)
Hybrid• Fast• Moderate expense• Your voice• Your content
![Page 9: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/9.jpg)
Step One Research• Read 3 books on your subject
– Look up the authors for blogs and social media presence
– Sign up for newsletter if they have one• Do a Google search on your subject• Do a Google blog search on your subject• Do a Twitter search on your subject• Look for hot topics in your market
![Page 10: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/10.jpg)
Step Two Planning• Write down a minimum of 15-20 of the
biggest questions about your subject• Take the strongest 10 questions
– Write them on the top of PowerPoint slides
• On each slide write down 10 bullets about the larger question
![Page 11: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/11.jpg)
Step Three – Creating
• Write 250 – 750 words about each bullet
• Or • Record yourself answering the
questions• Have the recording transcribed
![Page 12: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/12.jpg)
Step Four – Editing
• Review all of your content• Do the chapters make sense?• Are they in the right order?• Look for what’s missing
• Write an Intro chapter• Write a closing chapter• Have other people read it and/or• Hire an editor to edit it
![Page 13: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/13.jpg)
Step Five - Formatting• ePUB format
• XML based e-book format• Kindle formatting• Print on Demand
![Page 14: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/14.jpg)
Questions
![Page 15: Become an Author in 30 days Presented to BAM November 2013](https://reader033.vdocuments.us/reader033/viewer/2022061104/5402ad528d7f72d64a8b4595/html5/thumbnails/15.jpg)