become a ux leader - how to establish ux in your organization
TRANSCRIPT
![Page 1: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/1.jpg)
![Page 2: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/2.jpg)
UX Lausanne 2015
BECOME A UX LEADER - HOW TO ESTABLISH UX IN YOUR ORGANIZATION
![Page 3: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/3.jpg)
GOALS FOR TODAY
#1 Leadership
Learn about the idea of modern leadership and skills and about your personal leadership style.
![Page 4: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/4.jpg)
GOALS FOR TODAY
#2 Organizations
Learn about the maturity level of UX in your organization and the role of your organizational style.
![Page 5: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/5.jpg)
GOALS FOR TODAY
#3 UX Strategy
Formulate a first version of a resource-based strategy to establish UX in your organization. Get feedback from other experts.
![Page 6: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/6.jpg)
Our Agenda for today…
![Page 7: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/7.jpg)
OUR AGENDA FOR TODAY
1. THE ROLE OF USER EXPERIENCE 2. QUICK ASSESSMENT 3. USER EXPERIENCE MATURITY LEVELS 4. LEADERSHIP STYLES 5. ORGANIZATIONAL STYLES 6. THE UX STRATEGY BLUEPRINT
![Page 8: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/8.jpg)
OUR AGENDA FOR TODAY
1. THE ROLE OF USER EXPERIENCE 2. QUICK ASSESSMENT 3. USER EXPERIENCE MATURITY LEVELS 4. LEADERSHIP STYLES 5. ORGANIZATIONAL STYLES 6. THE UX STRATEGY BLUEPRINT
![Page 9: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/9.jpg)
User Experience:
What does User Experience mean to you?
![Page 10: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/10.jpg)
![Page 11: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/11.jpg)
>> From the user’s perspective User Experience stands for his feelings and interactions with a product or service.
![Page 12: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/12.jpg)
>> From an organizational perspective User Experience stands for a strategic direction and for employees with specific roles and skills.
![Page 13: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/13.jpg)
THE LIFE OF A USER EXPERIENCE PROFESSIONAL SOME YEARS AGO
I created a 300 pages usability report with lots of valuable
findings in it!
Our users think…
User Experience Professional The Manager
![Page 14: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/14.jpg)
TODAY USER EXPERIENCE IS A KEY COMPETENCY IN MANY WELL-KNOWN PRODUCT COMPANIES
![Page 15: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/15.jpg)
USER EXPERIENCE BECOMES MORE AND MORE MATURE — WITH WELL ESTABLISHED ROLES
![Page 16: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/16.jpg)
USER EXPERIENCE PROCESSES & TOOLS ARE MORE INTEGRATED
Example: Dual Track Development
![Page 17: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/17.jpg)
MORE AND MORE SYSTEMATIC APPROACHES EVOLVE IN THE ORGANIZATIONAL UX WORK
Design Studio
Sketching
Prototyping User Testing
LearningsHypothesis (User
Needs, Behavior)
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
Product Design Sprint Weekly Plan
![Page 18: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/18.jpg)
BUT STILL — USER EXPERIENCE PROFESSIONALS AND EVANGELISTS NEED TO TAKE THE LEAD
![Page 19: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/19.jpg)
REASONS WHY YOU SHOULD TAKE THE LEAD FOR UX
Still early-stage
(still lots to do)
Personal development opportunity
Make the world a better
place
Increase work satisfaction
![Page 20: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/20.jpg)
Leadership:
What does Leadership mean to you?
![Page 21: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/21.jpg)
![Page 22: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/22.jpg)
>> Leaders influence others to accomplish shared goals. Leaders (in contrast to managers) often emerge on their own.
![Page 23: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/23.jpg)
>> In modern organizations leadership is a key skill for everyone. It means being accountable for your work and to move things forward.
![Page 24: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/24.jpg)
Build trust
Have a vision
SKILLS OF A GOOD LEADER
Value others Self-Reflection
Make things happen
Understand your environ-
ment
Be transparent
Determination
![Page 25: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/25.jpg)
KNOWING YOUR PERSONAL LEADERSHIP STYLE HELPS YOU TO FOSTER YOUR STRENGTHS
The Visionary
Key Skill: good in creating compelling directions for the future
![Page 26: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/26.jpg)
OUR AGENDA FOR TODAY
1. THE ROLE OF USER EXPERIENCE 2. QUICK ASSESSMENT 3. USER EXPERIENCE MATURITY LEVELS 4. LEADERSHIP STYLES 5. ORGANIZATIONAL STYLES 6. THE UX STRATEGY BLUEPRINT
![Page 27: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/27.jpg)
THE UX LEADERSHIP ASSESSMENT
Assessment about your organizational UX maturity level, your individual leadership style and your organizational style as basis
for the ideal strategic approach to establish UX.
![Page 28: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/28.jpg)
ASSESSMENT RESULTS ARE THE BASIS FOR YOUR RESOURCE-BASED UX STRATEGY APPROACH
Leadership style, Experience
UX Maturity level, Roles
Organizatio- nal style, Challenges
Mission, Approach, Activities
![Page 29: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/29.jpg)
>> Continuous personal improvement, self-reflection and context awareness are key skills of a leader. Assessments help as a starting point.
![Page 30: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/30.jpg)
a) Quick Assessment
>> Let’s start with an quick assessment of your situation. Please fill out the questionnaire on your table. You have
15 minutes!
![Page 31: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/31.jpg)
b) Assessment results
>> Have a look at the assessment result papers and mark your individual results. You have
10 minutes!
![Page 32: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/32.jpg)
THE UX LEADERSHIP ASSESSMENT — RESULTS
The cards show your individual results for your UX maturity level, your leadership style and your organizational style.
![Page 33: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/33.jpg)
OUR AGENDA FOR TODAY
1. THE ROLE OF USER EXPERIENCE 2. QUICK ASSESSMENT 3. USER EXPERIENCE MATURITY LEVELS 4. LEADERSHIP STYLES 5. ORGANIZATIONAL STYLES 6. THE UX STRATEGY BLUEPRINT
![Page 34: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/34.jpg)
User Experience maturity levels:
The User Experience maturity level indicates how user-centric your organization is and what levels you could reach.
![Page 35: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/35.jpg)
5 UX MATURITY LEVELS — LEVEL 1: UNAWARENESS
1
![Page 36: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/36.jpg)
5 UX MATURITY LEVELS — LEVEL 2: INTEREST
2
![Page 37: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/37.jpg)
5 UX MATURITY LEVELS — LEVEL 3: INVESTED
3
![Page 38: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/38.jpg)
5 UX MATURITY LEVELS — LEVEL 4: INVESTED
4
![Page 39: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/39.jpg)
5 UX MATURITY LEVELS — LEVEL 5: INVESTED
5
![Page 40: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/40.jpg)
OUR AGENDA FOR TODAY
1. THE ROLE OF USER EXPERIENCE 2. QUICK ASSESSMENT 3. USER EXPERIENCE MATURITY LEVELS 4. LEADERSHIP STYLES 5. ORGANIZATIONAL STYLES 6. THE UX STRATEGY BLUEPRINT
![Page 41: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/41.jpg)
Leadership styles:
Leadership style define the leader’s style in driving ideas forward, making things happen and motivating others.
![Page 42: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/42.jpg)
6 LEADERSHIP STYLES — THE VISIONARY
1
![Page 43: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/43.jpg)
6 LEADERSHIP STYLES — THE COACH
2
![Page 44: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/44.jpg)
6 LEADERSHIP STYLES — THE DRIVER
3
![Page 45: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/45.jpg)
6 LEADERSHIP STYLES — THE BOSS
4
![Page 46: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/46.jpg)
6 LEADERSHIP STYLES — THE FRIEND
5
![Page 47: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/47.jpg)
6 LEADERSHIP STYLES — THE DEMOCRATIC
6
![Page 48: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/48.jpg)
OUR AGENDA FOR TODAY
1. THE ROLE OF USER EXPERIENCE 2. QUICK ASSESSMENT 3. USER EXPERIENCE MATURITY LEVELS 4. LEADERSHIP STYLES 5. ORGANIZATIONAL STYLES 6. THE UX STRATEGY BLUEPRINT
![Page 49: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/49.jpg)
Organizational styles:
Organizational style defines the character of an organization in decision making, structures and processes.
![Page 50: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/50.jpg)
5 ORGANIZATIONAL STYLES — THE START UP
1
![Page 51: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/51.jpg)
5 ORGANIZATIONAL STYLES — THE BUREAUCRACY
2
![Page 52: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/52.jpg)
5 ORGANIZATIONAL STYLES — THE IDEA ORGANIZATION
3
![Page 53: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/53.jpg)
5 ORGANIZATIONAL STYLES — THE EXPERT GROUP
4
![Page 54: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/54.jpg)
5 ORGANIZATIONAL STYLES — THE DIVERSIFIED
5
![Page 55: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/55.jpg)
OUR AGENDA FOR TODAY
1. THE ROLE OF USER EXPERIENCE 2. QUICK ASSESSMENT 3. USER EXPERIENCE MATURITY LEVELS 4. LEADERSHIP STYLES 5. ORGANIZATIONAL STYLES 6. THE UX STRATEGY BLUEPRINT
![Page 56: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/56.jpg)
THE RESOURCE-BASED UX STRATEGY APPROACH
Leadership style, Experience
UX Maturity level, Roles
Organizatio- nal style, Challenges
Mission, Approach, Activities
![Page 57: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/57.jpg)
THE UX STRATEGY BLUEPRINT — 5 STEPS
1
2
Your Mission(Please describe what you want to accomplish for User Experiencein your organization. Please be brief and describe it in one or two sentences.)
Starting Point(What is your User Experience Level? How many resourcesdo you have?)
3 Individual Context(What is yourleadership style? How experienced are you in UX work?)
4 Organizational Context(What is your organiz-ational style? What are your mainchallenges?)
5 Your Strategy Approach(What is your ideal user experience strategy approach? What are your best next activities?)
![Page 58: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/58.jpg)
THE UX STRATEGY BLUEPRINT — YOUR MISSION
1 Your Mission(Please describe what you want to accomplish for User Experiencein your organization. Please be brief and describe it in one or two sentences.)
YOUR GOALS IN
1-2 SENTENCES
![Page 59: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/59.jpg)
THE UX STRATEGY BLUEPRINT — YOUR STARTING POINT
2 Starting Point(What is your User Experience Level? How many resourcesdo you have?)
YOUR UX MATURITY LEVEL AND RESOURCE
SITUATION
![Page 60: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/60.jpg)
THE UX STRATEGY BLUEPRINT — YOUR INDIVIDUAL CONTEXT
3 Individual Context(What is yourleadership style? How experienced are you in UX work?)
YOUR LEADERSHIP STYLE AND
EXPERIENCE
![Page 61: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/61.jpg)
THE UX STRATEGY BLUEPRINT — YOUR ORGANIZATIONAL CONTEXT
4 Organizational Context(What is your organiz-ational style? What are your mainchallenges?)
YOUR ORGANIZATIO-NAL STYLE AND
CHALLENGES
![Page 62: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/62.jpg)
THE UX STRATEGY BLUEPRINT — YOUR STRATEGY APPROACH
5 Your Strategy Approach(What is your ideal user experience strategy approach? What are your best next activities?)
YOUR STRATEGY
APPROACH AND NEXT ACTIVITIES
![Page 63: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/63.jpg)
a) Strategy Set-Up
>> Please think about your learnings from the assessment and fill out your UX strategy blueprint with your findings.
You have 30 minutes!
![Page 64: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/64.jpg)
FEEDBACK FROM YOUR GROUP
8 Your Feedback from the Group(Please note your most important learnings and your most important findingsbased on the group feedback on your case)
SPACE FOR THE VALUABLE
FEEDBACK!
![Page 65: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/65.jpg)
b) Group Feedback
>> Explain your situation and your strategy approach to your group. Note down their feedback and ideas on your case. Choose a moderator for each round.
You have 20 minutes
each!
![Page 66: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/66.jpg)
ACTION PLAN
9 Your Action Plan(Please visualize your next six actions to make your UX mission happen in the actionplan blueprint. Please use the six boxes and think in a timeframe from 6-12 months)
YOUR NEXT 6 STEPS TO
MAKE THINGS HAPPEN!
![Page 67: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/67.jpg)
c) Action Plan
>> Define and visualize your next 6 steps to establish UX in your organization in the action plan blueprint. Use the feedback from the group.
You have 15 minutes!
![Page 68: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/68.jpg)
Thanks for your contribution today!
![Page 69: Become a UX Leader - How to establish UX in your organization](https://reader034.vdocuments.us/reader034/viewer/2022042716/55ca43ddbb61eb55408b45ef/html5/thumbnails/69.jpg)
NEVER STOP CREATING!
www.ubercreative.me
Inken Petersen Partner & Principal Product Designer
[email protected] @inkenpetersen