ignite@uxpa2012- the y-factor: how a 20-something can be a ux leader

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Page 1: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
Page 2: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

HOW A 20-SOMETHING CAN BE A SUCCESSFUL UX LEADER

we happily introduce…

Page 3: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

MEGHAN GODINux researcher @ motivate design

JULIA SLOANux designer @ motivate design

JAMES HARTMANassociate director, ux and ia @ disney and ESPN media networks

PETE KINSERux designer @ readytalk

LAURA LASERpresident and executive recruiter @ laser talent group

Page 4: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

MEGHAN GODIN, a 20-something ux researcher, motivate design

Page 5: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“GENIUS IS 1% INSPIRATIONAND 99% PERSPIRATION.”

-THOMAS EDISON

Page 6: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

what’s your niche?

Page 7: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

Build a support network

Page 8: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

MEET UPREACH OUT

Page 9: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

GET INSPIREDSimon Sinek can help

Page 10: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“THE DESTINATION IS THE GOAL. THE ROUTE IS YOUR OWN PERSONAL CHOICE.”

-SIMON SINEK

Page 11: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

GET INSPIREDSeth Godin can help

Page 12: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“YOU DON’T MAKE CHANGE WITH ADVICE...”

-SETH GODIN

Page 13: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

GET INSPIREDEventbrite can help

Page 14: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“NAIL IT AND SCALE IT.”

-THE FOLKS AT OGILVY

Page 15: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

GET INSPIREDOther randoms can help

Page 16: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

do you have a support network?

Page 17: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“ACCEPT THE CHALLENGES SO THAT YOU MAY FEEL THE EXHILARATION OF VICTORY ”

-GENERAL GEORGE S. PATTON JR.

Page 18: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

I challenge myself to…

Page 19: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“ACCEPT THE CHALLENGES SO THAT YOU MAY FEEL THE EXHILARATION OF VICTORY ”

-GENERAL GEORGE S. PATTON JR.

WITHOUT THE DOING, THE DREAMING IS USELESS

Page 20: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

JAM OUT

Page 21: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

and don’t stop.

Page 22: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

I found my 1% The 99% wasn’t exactly a breeze

But the feeling of 100% was well worth it.

Page 23: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“… BE UN-WELL-ROUNDED”

-Seth Godin

Page 24: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
Page 25: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

JULIA SLOAN, a 20-something ux designer, motivate design

Page 26: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

hello

Page 27: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

Page 28: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

BE WILLING TO BE UNCERTAIN.

Page 29: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

exhibit a) COCA-COLA

Page 30: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

NAIVETE IS OUR GREATEST ASSET.

Page 31: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

get people to join your team

Page 32: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“Your first try will be wrong. Budget and design for it.”-Aza Raskin, designer at Firefox

Page 33: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“ENCHANTMENT IS AS NECESSARY TO GET PEOPLE TO DIVERGE FROM A CROWD AS IT IS TO JOIN ONE.” - GUY KAWASAKI

Page 34: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

SMILE!

Page 35: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

habits simplify;innovation does not.

Page 36: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

i know it’s scary…

Page 37: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

…but we have to try and break down

BARRIERSBOUNDARIES

EXPECTATIONS

Page 38: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“THE BARRIER TO CHANGE IS NOT TOO LITTLE CARING; IT IS TOO MUCH COMPLEXITY.”-BILL GATES

Page 39: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“TO FLY WE HAVE TO HAVE RESISTANCE.”

-MAYA LIN

Page 40: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

THOSE THAT ARE NOT UNUSUAL ARE NOT

MEMORABLE.

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picture something you would be impressed by…

Page 42: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

now double those standards

Page 43: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

which one do you want to read?

OR

Page 44: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

…how about these?

OR

Page 45: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“EVER TRIED. EVER FAILED. NO MATTER. TRY AGAIN. FAIL AGAIN. FAIL BETTER.”

-SAMUEL BECKETT

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Page 47: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

JAMES HARTMAN, a 30-something _______, ESPN

Page 48: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

you are responsible for your own career*

* accepting responsibility gives you control!

Page 49: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“If you don't design your own plan, chances are you'll fall into someone else’s. And guess what they have planned for you?”- Jim Rohn

Page 50: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

What is your vision?

start with your definitions of success

achievementaccomplishment

Page 51: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

The perfect job is the one you create for yourself.

Consider yourself self-employed.

Page 52: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
Page 53: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

keep up with change

Page 54: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

UX IS CONSTANTLY EVOLVING.

Page 55: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“If the rate of change on the outside is greater than the rate of change on the inside, then the end is near.”- Tom Peters

Page 56: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“The links are not #0000FF”

Page 57: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“but this year,

all the answers are different.”

Page 58: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

The key to long term success is for you to dedicate yourself to continuous improvement.

Page 59: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

CoursesBooksSeminarsConferencesOrganizationsPodcastsJournalsBlogsNetworking

Page 60: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

watch a video seminar rather than an infomerciallisten to a podcast while in the carread a book on the bikeYOU HAVE THE TIME

Page 61: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

embrace failure*

* and anything “less-than-perfect”

Page 62: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
Page 63: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

“It is not a disgrace to fail. Failing is one of the greatest arts in the world.”Charles Kettering

Page 64: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

1) Do the wrong thing perfectly?2) Do the right thing poorly?

(if it’s worth doing, you won’t

do it perfectly the first time)

Page 65: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

PRACTICE

Page 66: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

Your goals can withstand minor

setbacks.Look at the big

picture.Give yourself

permission to make some missteps along the way.

Page 67: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
Page 68: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

PETE KINSER, a 30-something Empathizer, ReadyTalk

Page 69: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

3 THINGS

Page 70: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

it’s all about empathy, people…

Page 71: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

HOW ABOUT EMPATHY FOR DEVELOPERS?

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do you even know what developers do?

Page 73: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

THIS IS WHAT THEY DO.

Page 74: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

AND THIS …

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HTML & CSS

Page 76: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

IF YOU DON’T KNOW HTML & CSS…

Page 77: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

YOU’RE GONNA HAVE A BAD TIME

IF YOU DON’T KNOW HTML & CSS

Page 78: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

DONT FEAR THE INTERNET .COM

Page 79: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

diversify yourself.

Page 80: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

EMPATHY IS BORNE FROM EXPERIENCE.

Page 81: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

LISTEN.

Page 82: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

BE THE STUDENT.

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BE THE EXPERT.

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SVPI .COM

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context is key.

Page 86: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

GET TO KNOW THE ORGANIZATIONAL CONTEXT (Culture)

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WHAT IS MOST IMPORTANT TO YOUR LEADERSHIP?

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HBR .COM

Page 89: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
Page 90: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

LAURA LASER, a 30-something president and executive recruiter, laser talent group

Page 91: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

DIFFERENTIATE YOURSELF

Page 92: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

PROTECT YOUR BRAND

- FACEBOOK- LINKEDIN- TWITTER

PROTECT YOUR BRAND

- FACEBOOK- LINKEDIN- TWITTER

vs.

Page 93: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

A UX DESIGNER’S RESUME SHOULD BE AN EXPERIENCE IN ITSELF.

Page 94: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

BE CLEARBE BRIEF

Page 95: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

TELL A STORY

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BRING YOUR STORY TO LIFE

CREATE A NARRATIVE

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show me what you can do

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I sure hope it’s a lot

(i.e. web, mobile, tablet, etc.)

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I WANT TO KNOW THAT YOU CAN CREATE GREATNESS OUT OF MUNDANENESS.

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WE ALL KNOW THINGS CAN GET COMPLICATED IN UX.

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I WANT TO SEE HOW YOU SIMPLIFY IT.

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user flowsprocess diagramspersonasstory boardswireframes

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* NOTE: WIREFRAMES DO NOT HAVE TO BE UGLY.

Page 104: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

ONCE THE WORK IS DONE,THE PORTFOLIO IS PERFECTED, THEN THE TIME IS RIGHT FOR

THE INTERVIEW…

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WHILE YOU’RE SITTING ACROSS FROM THE INTERVIEWER…

MAKE SURE YOU KNOW…

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WHY YOU’RE LOOKING FOR A NEW JOB

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WHY UX

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5 REASONS WHY THEY SHOULD HIRE YOU

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WHAT INSPIRES YOU

Page 110: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

remember…

the person interviewing you likes you on paper

Page 111: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

JUST RELAX & HAVE A CONVERSATION

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Page 113: IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader

Q & A