MOBILE TECHNOLOGYMOBILE TECHNOLOGY

• A City or an Area [Telecom Circle] Gets Divided in to Small A City or an Area [Telecom Circle] Gets Divided in to Small Geographic HexagonalGeographic Hexagonal Cells. Cells.

• Each Cell has a Radio Transmitter [Tower]Each Cell has a Radio Transmitter [Tower]

• Each Handset Emits Signal to Inform the Main Cellular Exchange Each Handset Emits Signal to Inform the Main Cellular Exchange [Switch] Every 8 sec. About it’s Position. i.e. the Distance from the [Switch] Every 8 sec. About it’s Position. i.e. the Distance from the Nearest Tower and the Distance from the Surrounding 6 Cell Towers.Nearest Tower and the Distance from the Surrounding 6 Cell Towers.

MOBILE PHONE=CELLULAR PHONE WHY?????MOBILE PHONE=CELLULAR PHONE WHY?????BSNL BSNL ExchangExchangee

Cellular Cellular ExchangExchangee

Like Human Cell Structure The Network of a Mobile Phone Is Arranged. The Towers In The Six Points of Hexagon Like Human Cell Structure The Network of a Mobile Phone Is Arranged. The Towers In The Six Points of Hexagon So, It Is Called “CELL PHONE” So, It Is Called “CELL PHONE”

1122

3344

55

66

This is how the CellularThis is how the CellularExchange Come to KnowExchange Come to Know

the Location of a Particularthe Location of a ParticularHandset. Handset.

MTSO:MTSO: Mobile Telephone Switching Office Mobile Telephone Switching Office

CELL PHONE INTERACTS WITH NETWORKCELL PHONE INTERACTS WITH NETWORK

• Cellular Networks Function Like a Cyber Café Network.Cellular Networks Function Like a Cyber Café Network.

• In Case of a Cyber Café the Connection is Thru Cables, In Case of a Cyber Café the Connection is Thru Cables, in Case of Cell Phones it’s thru Radio Wave Signals.in Case of Cell Phones it’s thru Radio Wave Signals.

Gateway Server or Main Gateway Server or Main Cellular SwitchCellular Switch

Local Server or Local Server or Local Cell Local Cell TowerTower

Client PCs or HandsetsClient PCs or Handsets

Internet/World ConnectionInternet/World Connection

U & UR NETWORKU & UR NETWORK Each Operator has its Own MTSO which Handles All ph.Each Operator has its Own MTSO which Handles All ph.Connections on a Network.Connections on a Network. Two Channels in a Cellular Network 1. Control ChannelTwo Channels in a Cellular Network 1. Control Channel[Used By MTSO to Talk Ur Ph & Vice Versa] & 2. Voice Channel [Used By MTSO to Talk Ur Ph & Vice Versa] & 2. Voice Channel [By Which Ur Conversation Carry][By Which Ur Conversation Carry] After Turn On Ph. It Scans for Control Channel within the After Turn On Ph. It Scans for Control Channel within the Cell. Looking for a System Identification Code [SID].Cell. Looking for a System Identification Code [SID].SID may be Directly Programmed on the Ph [CDMA] or Present SID may be Directly Programmed on the Ph [CDMA] or Present on the SIM [GSM].on the SIM [GSM]. After found the Home Network Ph sends Registration After found the Home Network Ph sends Registration Request With Mobile Identification Number [MIN] a unique 10Request With Mobile Identification Number [MIN] a unique 10digit no.digit no. In Every 8 Sec Ph sends its MIN on Home Control ChannelIn Every 8 Sec Ph sends its MIN on Home Control Channelto Tell the MTSO where it is.to Tell the MTSO where it is. When someone calls U the request is 1When someone calls U the request is 1stst sent to the MTSO. sent to the MTSO.The MTSO looks in its database to see which cell U r in. Once it The MTSO looks in its database to see which cell U r in. Once it Found U it will decide on a frequency pair for U to use on theFound U it will decide on a frequency pair for U to use on theCallCall

HISTORY OF WIRELESSHISTORY OF WIRELESS• FIRST GENERATION PHONE:FIRST GENERATION PHONE: It Offers Voice Only Analog Service. Meaning They Transmit Voice Calls as a Continuous Wave Form. Analog System Such as AMPS. It Offers Voice Only Analog Service. Meaning They Transmit Voice Calls as a Continuous Wave Form. Analog System Such as AMPS.

TACS. & NMT Grew Rapidly in the 1980’s.TACS. & NMT Grew Rapidly in the 1980’s.

• SECOND GENERATION DIGITAL PHONE:SECOND GENERATION DIGITAL PHONE: It Appeared in the Late 1980’s. They Can Transmit Not Only Voice Calls, But Also Data [Such as SMS Messages or Caller ID] It Appeared in the Late 1980’s. They Can Transmit Not Only Voice Calls, But Also Data [Such as SMS Messages or Caller ID] in Digital [Packed Based] Format. They Access The Network Using TDMA or CDMA [CDMA One]. 2G Technologies Include GSM. CDMA IS - 95 & D - AMPS IS – 136.in Digital [Packed Based] Format. They Access The Network Using TDMA or CDMA [CDMA One]. 2G Technologies Include GSM. CDMA IS - 95 & D - AMPS IS – 136.

• THIRD GENERATION PHONESTHIRD GENERATION PHONES: They are Digital but are Able to Send Information at a Higher Speed Offering More Multimedia Capabilities & Services. 3G Phones are : They are Digital but are Able to Send Information at a Higher Speed Offering More Multimedia Capabilities & Services. 3G Phones are Also Able to Transmit & receive Voice Calls & Data Information Simultaneously. Technologies Include WCDMA. CDMA 2000 1xEV - DO & CDMA 2000 1xEV - DV. Also Able to Transmit & receive Voice Calls & Data Information Simultaneously. Technologies Include WCDMA. CDMA 2000 1xEV - DO & CDMA 2000 1xEV - DV.

AN

ALO

GA

NA

LOG

CDMA ONE [IS-95A/B] CDMA ONE [IS-95A/B] CDMA 2000 CDMA 2000 CDMA 2000 1xEV-DO & DV CDMA 2000 1xEV-DO & DV

1G1G 2G2G 2.5G2.5G 3G3G

TDMA TDMA WCDMA [UMTS]WCDMA [UMTS]

1980’s 1980’s

GSMGSM GPRSGPRS EDGEEDGE

1990’s 1990’s 2000’s 2000’s

3G EVOLUTION3G EVOLUTION

FDMAFDMA• FFrequency requency DDivision ivision MMultiple ultiple AAccess: ccess: It is the Oldest & most Basic Method for Multiple Access on a Cellular Network.It is the Oldest & most Basic Method for Multiple Access on a Cellular Network.

• In this System Each Call is Assigned a Pair of Frequencies – One for Talking & One for Listening. In this System Each Call is Assigned a Pair of Frequencies – One for Talking & One for Listening.

• The most Successful Networks to employ FDMA were the The most Successful Networks to employ FDMA were the Advanced Mobile Phone System [AMPS] Advanced Mobile Phone System [AMPS] in the USA & the in the USA & the Nordic Mobile Telephone [NMT] Nordic Mobile Telephone [NMT] in the Scandinavian Countries.in the Scandinavian Countries.

TDMATDMA• TTime ime DDivision ivision MMultiple ultiple AAccess: ccess: It allows several users to share It allows several users to share the same by dividing the signal into different timeslots. the same by dividing the signal into different timeslots.

• A narrow band that is 30 kHz wide & 6.7 Milliseconds Long isA narrow band that is 30 kHz wide & 6.7 Milliseconds Long is split time wise into Three time slots.split time wise into Three time slots.

• Compressed Voice Information in Digital Formats takes up Compressed Voice Information in Digital Formats takes up less Transmission space.less Transmission space.

• TDMA has three times the capacity of an Analog System.TDMA has three times the capacity of an Analog System.

• Dose not Support Data.Dose not Support Data.

6.7MS6.7MS824.04MHz824.04MHz

Digital DecodingDigital Decoding

Digital EncodingDigital Encoding

893.7MHz893.7MHz TDMATDMA

GSMGSM

• The full form of GSM is The full form of GSM is GGlobal lobal SSystem for ystem for MMobile obile CCommunication. It’s a protocol for mobile radio communication.ommunication. It’s a protocol for mobile radio communication.

• Originally Stood for : Originally Stood for : GGroupe roupe SSpecial pecial MMobile – Standard Group formed by Conference of European Post & Telegraphs [CEEPT] in 1982.obile – Standard Group formed by Conference of European Post & Telegraphs [CEEPT] in 1982.

• In India this communication works on In India this communication works on 900 MHz 900 MHz and and 1800 MHz1800 MHz radio frequencies. A cell phone that can operate in both these frequencies is called a radio frequencies. A cell phone that can operate in both these frequencies is called a Dual Band Handset.Dual Band Handset.

• In USA and Canada, The GSM Network In USA and Canada, The GSM Network runs on 1900 MHz radio frequency. If aruns on 1900 MHz radio frequency. If a handset supports all three frequencies handset supports all three frequencies then it’s called a ‘then it’s called a ‘Tri-Band Tri-Band handset. handset. The new GSM band in south America The new GSM band in south America is 850Mhz. If any Handset logs on to allis 850Mhz. If any Handset logs on to all 4 GSM bands, it would be called 4 GSM bands, it would be called Quad BandQuad Band handset. handset.

• The GSM Phones have a slot for a Network or service provider’s chip called SIM (Subscriber Identification Module) Card.The GSM Phones have a slot for a Network or service provider’s chip called SIM (Subscriber Identification Module) Card.

• Each GSM handset has a unique number called Each GSM handset has a unique number called IMEI IMEI [[IInternationalnternational M Moduleodule for for EEquipmentquipment I Identification].dentification]. Through this the handset is detected in a Network. The Through this the handset is detected in a Network. The SIM Card numberSIM Card number is is commonly known as the Mobile Phone Number. commonly known as the Mobile Phone Number.

CDMACDMA

1850MHz1850MHz

Digital DecodingDigital Decoding

Digital EncodingDigital Encoding

1990MHz1990MHz CDMACDMA

Code Division Multiple AccessCode Division Multiple Access

After Digitizing Data, Spreads Transmission out Over After Digitizing Data, Spreads Transmission out Over Entire Available Bandwidth.Entire Available Bandwidth.

Multiple Calls Overlaid on Each Other on the Channel.Multiple Calls Overlaid on Each Other on the Channel. - Each Assigned a Unique Sequence Code- Each Assigned a Unique Sequence Code

All of the Users Transmit in the Same Wide – Band All of the Users Transmit in the Same Wide – Band Chunk of Spectrum.Chunk of Spectrum.

MODULATION & FREQUENCYMODULATION & FREQUENCY

XXXXXXOperational in North AmericaOperational in North America1900 (GSM)*1900 (GSM)*              XXXXXXXXXXIDEAIDEA1800 (GSM)1800 (GSM)              XXXXXX

CELLCELLONEONE

VODAPHONVODAPHONEEAIRTELAIRTEL900 (GSM)*900 (GSM)*

              XXXXXX

New band operational in South New band operational in South AmericaAmerica850 (GSM)850 (GSM)

              

Garuda Garuda (MTNL)(MTNL)

TATA TATA INDICOMINDICOMRIMRIMXXXXXX800 (CDMA)800 (CDMA)

              GOV.GOV.PVT.PVT.PVT.PVT.GOV.GOV.PVT.PVT.PVT.PVT.

Frequency Frequency (MHz.)(MHz.)

CDMACDMAGSMGSMMODULATIONMODULATION

  

GSM & CDMA BAND DISTRIBUTIONGSM & CDMA BAND DISTRIBUTION

* Example of Delhi Telecom Circle* Example of Delhi Telecom Circle

GSM CHANNELS

• In a standard GSM Network, under each connection, there are 4 (pairs) of digital channels. – The first channel is used for Operator LogoOperator Logo and Text Msg.

(SMS). – The second channel is generally reserved for Voice CallsVoice Calls – The third one is the DataData channel viz. Fax, HSCSDFax, HSCSD Internet,

etc. and – The fourth channel is reserved for Security Security and Administrative

Purpose.

• In a ground telephone lines the same connection could be used for voice as well as Fax and Data( Internet) calls. But in a GSM connection the DATA Channel would have to be activated by the Network Provider such as Airtel, Vodaphone, etc. against subscription fees, before that could be used for any Data Call.

• The handset also must have the Data Call capability (such as built-in modem, etc.) for accessing the Internet or Data Calls.

GSM Vs. CDMA

GSMGSM CDMACDMA

STRENGTHSSTRENGTHS

Most Users Globally [1 Billion +]Most Users Globally [1 Billion +] More Networks To Roam on.More Networks To Roam on. Better Battery Life ThroughBetter Battery Life Through Time – Based Technology [NotTime – Based Technology [Not Always Transmitting]Always Transmitting] Portable With SIM Cards.Portable With SIM Cards.

STRENGTHSSTRENGTHS

212 Million Users [Korea. US. 212 Million Users [Korea. US. LTA. China. India]LTA. China. India] Faster Data Speed At The SameFaster Data Speed At The Same Generation. Generation. Data Speeds Over 3.09 MB/s Data Speeds Over 3.09 MB/s Using EV – DV.Using EV – DV.

TECHNICAL COMPARISONSTECHNICAL COMPARISONS

No Deterioration of Voice QualityNo Deterioration of Voice Quality [CDMA Deteriorates as More[CDMA Deteriorates as More Users Join].Users Join]. Lower Cost of Similar Products Due to Open Source Platform Lower Cost of Similar Products Due to Open Source Platform [CDMA is all Proprietary].[CDMA is all Proprietary]. OTA Programming of Devices, CDMA Requires More HardOTA Programming of Devices, CDMA Requires More Hard Coding.Coding. First With Simultaneous Voice & Data.First With Simultaneous Voice & Data.

GSM – Global System For Mobile CommunicationGSM – Global System For Mobile CommunicationSIM – Subscriber Identification Module.SIM – Subscriber Identification Module.IMEI – International Mobile Equipments Identity. IMEI – International Mobile Equipments Identity.

TECHNICAL COMPARISONSTECHNICAL COMPARISONS

Uses Same Frequency on all Uses Same Frequency on all Towers.Towers.

Soft Handoff = Fewer Dropped CallsSoft Handoff = Fewer Dropped Calls Better Audio Quality.Better Audio Quality. More Efficient Use of Spectrum.More Efficient Use of Spectrum. 1 Tower Every 12 Miles = Lower Cost of 1 Tower Every 12 Miles = Lower Cost of Ownership to Carriers [GSM Ever 8 Miles].Ownership to Carriers [GSM Ever 8 Miles].

CDMA- Code Division Multiple Access.CDMA- Code Division Multiple Access.ESN – Equipment Serial Number.ESN – Equipment Serial Number.RSN – Registered Serial Number.RSN – Registered Serial Number.

CONNECTIVITYCONNECTIVITY

INFRARED CONNECTIVITYINFRARED CONNECTIVITY

• Like our common TV remote, using Infrared Port the Sony Ericsson Like our common TV remote, using Infrared Port the Sony Ericsson handsets can send & receive data viz. Pictures, Video Clips, handsets can send & receive data viz. Pictures, Video Clips, Calendar data, etc. to another IR device viz. PC, Printer or Calendar data, etc. to another IR device viz. PC, Printer or Handset.Handset.

• For this, the Infrared Ports must face each other without any For this, the Infrared Ports must face each other without any obstructions. It is a Port to Port Connectivity.obstructions. It is a Port to Port Connectivity.

• This is a Wireless Connection Method Between two Devices and is This is a Wireless Connection Method Between two Devices and is

not Dependent upon GSM or CDMA Connection.not Dependent upon GSM or CDMA Connection.

BLUETOOTH CONNECTIVITYBLUETOOTH CONNECTIVITY

• This is another Networking or linking up tool. The communication This is another Networking or linking up tool. The communication happens within 10 Mts. through radio frequency of 2.4Ghz. happens within 10 Mts. through radio frequency of 2.4Ghz.

• Using Bluetooth technology one device can connect with another Using Bluetooth technology one device can connect with another BT-enabled device viz. Handset, PC, Palmtops, Headphones, etc. to BT-enabled device viz. Handset, PC, Palmtops, Headphones, etc. to send and receive any kind of data (Picture, Video, Ring-tone, office send and receive any kind of data (Picture, Video, Ring-tone, office applications, games, etc.) applications, games, etc.)

• Wireless Headsets are most common utilities of BT. This facility Wireless Headsets are most common utilities of BT. This facility is also independent of GSM/CDMA connections.is also independent of GSM/CDMA connections.

• Why Is It Called Bluetooth:Why Is It Called Bluetooth: The Viking king Harald Bluetooth The Viking king Harald Bluetooth united Norway and Denmark. He was renowned as a great united Norway and Denmark. He was renowned as a great communicator, skilled at bringing people together to talk to each communicator, skilled at bringing people together to talk to each other – but he would never have guessed that a thousand years other – but he would never have guessed that a thousand years later a powerful technology would be named after him!later a powerful technology would be named after him!

WI - FI [WLAN]WI - FI [WLAN]• WiFi stands for WiFi stands for WWireless ireless FFidelity. This is also a idelity. This is also a

‘Radio Wave’ based protocol [IEEE, 802.11 ‘Radio Wave’ based protocol [IEEE, 802.11 standard] that works on 2.4Ghz or 5Ghz frequency. standard] that works on 2.4Ghz or 5Ghz frequency. Also known as WLAN [Also known as WLAN [WWireless ireless LLocal ocal AArea rea NNetwork] etwork]

• With Wi-Fi U Access Internet through a Small With Wi-Fi U Access Internet through a Small Network that Allows U Connect to the Internet at Network that Allows U Connect to the Internet at Speeds of Up To 54Mbps.Speeds of Up To 54Mbps.

• Evolution: Evolution: - - 802.11802.11 = Wireless LAN [Data Transmission = Wireless LAN [Data Transmission

Rate1-2 Mbps & Use 2.4Ghz Band].Rate1-2 Mbps & Use 2.4Ghz Band]. - - 802.11a802.11a = Up to 54Mbps Speed. Use 5Ghz Band. = Up to 54Mbps Speed. Use 5Ghz Band. - - 802.11b 802.11b = Most Widely Used Version [Up to = Most Widely Used Version [Up to

11Mbps Use 2.4Ghz Band]. 11Mbps Use 2.4Ghz Band]. - - 802.11g802.11g = Updated [Up to 54Mbps Speed. Use = Updated [Up to 54Mbps Speed. Use

2.4Ghz Band]2.4Ghz Band] - - 802.11x802.11x = For Security. = For Security.

• It help connects devices like PC, Handhelds or It help connects devices like PC, Handhelds or Business Phone [Sony Ericsson P1i] to a wireless Business Phone [Sony Ericsson P1i] to a wireless network or Internet. This facility is not dependent network or Internet. This facility is not dependent upon GSM or CDMA connections. upon GSM or CDMA connections.

• HOTSPOT: A Venue that offers Wi-Fi Access.HOTSPOT: A Venue that offers Wi-Fi Access.

P1iP1i W960iW960i

INTERNETINTERNET

GPRS. EDGE & HSCSDGPRS. EDGE & HSCSD

• GPRS= GPRS= General Packet Radio ServiceGeneral Packet Radio Service. Data sent in “Packets” or . Data sent in “Packets” or “Bursts”. This technology helps access Internet /send Multimedia “Bursts”. This technology helps access Internet /send Multimedia Messages from the Cell Phone without dedicating any particular Messages from the Cell Phone without dedicating any particular GSM channel. In General data speed for Downloading is 40.8 kbps GSM channel. In General data speed for Downloading is 40.8 kbps & Uploading 13.6 kbps.& Uploading 13.6 kbps.

• EDGE= EDGE= Enhanced Data rate for GSM EvolutionEnhanced Data rate for GSM Evolution. Through this . Through this technology, the GPRS data transmission rate could be can technology, the GPRS data transmission rate could be can increased up to 378 Kbps. EDGE Triples Capacity, or Triples Speed.increased up to 378 Kbps. EDGE Triples Capacity, or Triples Speed.

• HSCSD= HSCSD= High Speed Circuit Switch DataHigh Speed Circuit Switch Data, this is another fast , this is another fast process to send Fax or access internet ( in CSD mode) from the process to send Fax or access internet ( in CSD mode) from the Mobile handset. Mobile handset.

3G3G

• TThird hird GGeneration: Advanced Mobile Internet Service.eneration: Advanced Mobile Internet Service.

• Media on Demand: Streaming or Downloading of Audio & Video.Media on Demand: Streaming or Downloading of Audio & Video.

• Advantages:Advantages: - High Speed Data Transfer.- High Speed Data Transfer. - Video Call.- Video Call. - Virtual Meeting.- Virtual Meeting. - Users Can See & Hear Each Other Virtually.- Users Can See & Hear Each Other Virtually.

WAPWAP

• WAP means WAP means WWirelessireless A Applicationpplication P Protocol. This protocol allows a handset to rotocol. This protocol allows a handset to access the Internet Contents/Web Pages in a truncated format. access the Internet Contents/Web Pages in a truncated format.

• Handsets have limited memory, hence they need an abridged Web Page to Handsets have limited memory, hence they need an abridged Web Page to connect to. Hence, Special Web Pages are made (using WML, HTML & connect to. Hence, Special Web Pages are made (using WML, HTML & XHTML languages) incorporating only the essential contents. XHTML languages) incorporating only the essential contents.

• e accessing a pocket dictionary instead of a large one. e accessing a pocket dictionary instead of a large one.

• A WAP enable Phone has a WAP enable browser to access the Net contents.A WAP enable Phone has a WAP enable browser to access the Net contents.

• To access Internet in a handset, the GPRS channel has to be activated by To access Internet in a handset, the GPRS channel has to be activated by paying separate subscription fees.paying separate subscription fees.

• Sony Ericsson WAP Site:Sony Ericsson WAP Site: - http://wap.sonyericsson.c0m- http://wap.sonyericsson.c0m - www.sonyericsson.com/fun- www.sonyericsson.com/fun

VoIPVoIP

• VVoice oice OOver ver IInternet nternet PProtocol : Allow U to make Voice Calls Like Telephone Calls Using a rotocol : Allow U to make Voice Calls Like Telephone Calls Using a Computer Network [Like the Internet].Computer Network [Like the Internet].

• Speed Needed:Speed Needed: -High Speed Internet Connection is Required.-High Speed Internet Connection is Required. -ISDN / DSL / LAN-ISDN / DSL / LAN-Mobile Networks are Increasingly being Looked at for Carrying VoIP.-Mobile Networks are Increasingly being Looked at for Carrying VoIP. • Some Provider Examples:Some Provider Examples: -Skype-Skype -Vonnage-Vonnage

• Advantage of Internet Voice:Advantage of Internet Voice: -Digital Services Not Available With a Traditional Phone.-Digital Services Not Available With a Traditional Phone. -No Additional Cost for Landline Calls.-No Additional Cost for Landline Calls. -Talk for as Long as U want With any Person in the World. -Talk for as Long as U want With any Person in the World. -Must Both have an Internet Connection.-Must Both have an Internet Connection. -Conference Call Without Any Additional Cost. -Conference Call Without Any Additional Cost.

MOBILE BLOGGINGMOBILE BLOGGING

• MOBILE BLOGGING [mblogging] is a Method for Web Publishing from a Mobile Device.MOBILE BLOGGING [mblogging] is a Method for Web Publishing from a Mobile Device.

• The Term BLOG is a Shortened Version of Weblog which refers to a Web Site that is Frequently updated.The Term BLOG is a Shortened Version of Weblog which refers to a Web Site that is Frequently updated. Daily Fashion.Daily Fashion.

• ““Weblog” itself is based on “Web” as in the World Wide Web & “log” in the sense of a record of Events.Weblog” itself is based on “Web” as in the World Wide Web & “log” in the sense of a record of Events.

• Click Photos & Videos & Send Them to a Web Site With Personalized Message & Share It With Ur Friends.Click Photos & Videos & Send Them to a Web Site With Personalized Message & Share It With Ur Friends.

• Send the Pictures through Mail. MMS. Mobyloader etc.Send the Pictures through Mail. MMS. Mobyloader etc.

• KEY POINTS: KEY POINTS: Picture Or Video Size – Is Automatically Reduced to a Smaller Size.Picture Or Video Size – Is Automatically Reduced to a Smaller Size. To Start Blogging the Phone Needs to be Configured to Use Internet. To Start Blogging the Phone Needs to be Configured to Use Internet.

NETWORK INDEPENDENT NETWORK INDEPENDENT Vs Vs

NETWORK DEPENDENTNETWORK DEPENDENT

Service Provider Network Service Provider Network Dependent Features:Dependent Features:

• VOICEVOICE• SMSSMS• MMSMMS• FAXFAX• INTERNETINTERNET• E-MAILE-MAIL

Service Provider Network Service Provider Network Independent Features:Independent Features:

• INFRAREDINFRARED• BLUETOOTHBLUETOOTH• WiFiWiFi

MESSAGINGMESSAGING

SMSSMS

• SShort hort MMessage essage SService [Text Messaging].ervice [Text Messaging].

• SMS Features In Mobile Device Allows Users to Send & / Or Receive Short Alphanumeric SMS Features In Mobile Device Allows Users to Send & / Or Receive Short Alphanumeric Messages.Messages.

• A Standard Message Limited to 160 Characters.A Standard Message Limited to 160 Characters.

• Concatenated Messaging:Concatenated Messaging: - Message Longer than 160 Characters Broken into Multiple Message- Message Longer than 160 Characters Broken into Multiple Message - Recipient Device re-joins [Concatenates] Separate Messages & Display as Single Message- Recipient Device re-joins [Concatenates] Separate Messages & Display as Single Message - Up to three Connected Messages [450 Characters].- Up to three Connected Messages [450 Characters].

EMSEMS

• EEnhanced nhanced MMessaging essaging SService.ervice.

• An EMS Enabled Mobile Phone Can Send and Receive Messages that have Special Text An EMS Enabled Mobile Phone Can Send and Receive Messages that have Special Text Formatting (such as bold or italic), Animations, Pictures, Icons, Sound Effects and Special Formatting (such as bold or italic), Animations, Pictures, Icons, Sound Effects and Special Ring Tones.Ring Tones.

• EMS Messages that are sent to Devices that do not Support it will be Displayed as SMS EMS Messages that are sent to Devices that do not Support it will be Displayed as SMS Transmissions.Transmissions.

• EMS, also Referred to as Enhanced Messaging Service, is a Cross-Industry Collaboration EMS, also Referred to as Enhanced Messaging Service, is a Cross-Industry Collaboration Between Between Ericsson, Motorola, Siemens and Alcatel, among others.

• EMS is an intermediate technology, between SMS and MMS. EMS is an intermediate technology, between SMS and MMS.

MMSMMS

• MMulti-ulti-MMedia edia MMessaging.essaging.

• This is a Operator Network based feature. Through this feature using GPRS This is a Operator Network based feature. Through this feature using GPRS one can send & receive:one can send & receive:– TextText– PicturePicture– VideoVideo– Sound ClippingsSound Clippingsfrom one MMS capable handset to another MMS handset or to any from one MMS capable handset to another MMS handset or to any handset. In case the recipient don’t have MMS, the content would be handset. In case the recipient don’t have MMS, the content would be stored in the operator’s website. The recipient would receive a SMS with a stored in the operator’s website. The recipient would receive a SMS with a password and log on key to access it on the Net.password and log on key to access it on the Net.

• MMS could also be sent to any e-mail address.MMS could also be sent to any e-mail address.

• The Maximum size of MMS is 100KB [In Maximum SE Handset It Is 300KB]The Maximum size of MMS is 100KB [In Maximum SE Handset It Is 300KB]

IMIM

• IInstant nstant MMessaging: A real Time Conversation Between two People Where essaging: A real Time Conversation Between two People Where They can see a Record of the Conversation on their Devices.They can see a Record of the Conversation on their Devices.

-Computer.-Computer. -Phones.-Phones.

• Presence: The Ability to Know if the Person U want to chat with is Presence: The Ability to Know if the Person U want to chat with is available [Online].available [Online].

• Supported Chat Network:Supported Chat Network: -AOL Instant Message.-AOL Instant Message. -ICQ.-ICQ.

• Uses SMS & GPRS as Data Bearers.Uses SMS & GPRS as Data Bearers.

• ½ of all IM are now Used for Business.½ of all IM are now Used for Business.

E-MAILE-MAIL

E-MAIL ON MOBILE HANDSETE-MAIL ON MOBILE HANDSET

• THERE ARE 4 WAYS TO ACCESS E-MAIL ON HANDSET:THERE ARE 4 WAYS TO ACCESS E-MAIL ON HANDSET:

– Through Operator Provided SMS Route.Through Operator Provided SMS Route.

– Through MMS (GPRS)Through MMS (GPRS)

– Through Web browser (GPRS)Through Web browser (GPRS)

– Through POP3/ IMAP4 E-Mail Client (GPRS - TCP/IP server)Through POP3/ IMAP4 E-Mail Client (GPRS - TCP/IP server)

MOBILE E-MAILMOBILE E-MAIL

• SMS:SMS:

– Some Operators like Hutch has tied up with Yahoo, MSN, Some Operators like Hutch has tied up with Yahoo, MSN, Rediffmail, etc. Through this, one can log-in through SMS an Rediffmail, etc. Through this, one can log-in through SMS an send & receive web based e-mails [Only Text message]. New e-send & receive web based e-mails [Only Text message]. New e-mail Arrival Notification are also Possible through SMS. [Refer mail Arrival Notification are also Possible through SMS. [Refer service/e-Mail providers site for details]service/e-Mail providers site for details]

– The Other SMS Route is by Using your Mobile No. as Your e-The Other SMS Route is by Using your Mobile No. as Your e-mail id [98xxxxxxxx@hutchmms.co.in]mail id [98xxxxxxxx@hutchmms.co.in]

– READ E-MAIL: IN ID PASSWORD & Send ToREAD E-MAIL: IN ID PASSWORD & Send To - 57333 [Rediffmail].- 57333 [Rediffmail]. - 8243 [Yahoomail].- 8243 [Yahoomail]. - 8888 [Indiatimes].- 8888 [Indiatimes].

– SEND E-MAIL: E-Mail Address Subject Text.SEND E-MAIL: E-Mail Address Subject Text.

GPRS DEPENDENT E-MAILGPRS DEPENDENT E-MAIL

• MMS MMS route: This is already explained in MMS sectionroute: This is already explained in MMS section

• Web Browser:Web Browser: This is the usual way of accessing the Web Based This is the usual way of accessing the Web Based mails like Yahoo, Hotmail, Rediffmail, etc. using the Phone’s internet mails like Yahoo, Hotmail, Rediffmail, etc. using the Phone’s internet browserbrowser

E-MAIL CLIENT APPLICATIONS ON MOBILE E-MAIL CLIENT APPLICATIONS ON MOBILE HANDSETSHANDSETS

• POP3/IMAP4:POP3/IMAP4: Like we have MS Outlook, or Outlook Express, lotus notes, Eudora, Like we have MS Outlook, or Outlook Express, lotus notes, Eudora, etc. e-Mail client application on our PC, a lot of Nokia handsets have a built in etc. e-Mail client application on our PC, a lot of Nokia handsets have a built in application to download and compose messages ‘off-line’.application to download and compose messages ‘off-line’.

• For this facility the customer has subscribe GPRS [that supports TCP/IP] and has to For this facility the customer has subscribe GPRS [that supports TCP/IP] and has to configure his/her handset using the details given overleaf. With this feature one can configure his/her handset using the details given overleaf. With this feature one can assess office/business e-mails and any customised email.assess office/business e-mails and any customised email.

• POPPOP = = PPost ost OOffice ffice PProtocol.rotocol.• IMAPIMAP = = IInternet nternet MMessage essage AAccess ccess PProtocol.rotocol.• IMAP AdvancedIMAP Advanced: 1.IMAP Idle. [Push Mail: Here the Server Push the mail to Ur : 1.IMAP Idle. [Push Mail: Here the Server Push the mail to Ur Account but in Header Form]Account but in Header Form] 2.IMAP Polling. [It give users the time setting frequency for2.IMAP Polling. [It give users the time setting frequency for Checking the Mail. Maximum 6Hrs Interval is Given].Checking the Mail. Maximum 6Hrs Interval is Given].

• Push Mail: Server Send The Mail to The User Account.Push Mail: Server Send The Mail to The User Account.• Pull Mail: When User Pull it From Server [General Method].Pull Mail: When User Pull it From Server [General Method].

POP3/IMAP4 SETTINGSPOP3/IMAP4 SETTINGS

• In order to send & receive e-mails from the handset, the mailbox In order to send & receive e-mails from the handset, the mailbox would have to be provided with suitable settings:would have to be provided with suitable settings:

– NameName

– E-mail idE-mail id

– PasswordPassword

– [Outgoing Server] SMTP (Simple Mail Transfer Protocol):[Outgoing Server] SMTP (Simple Mail Transfer Protocol):

– [Incoming Server] POP3:[Incoming Server] POP3:

MEMORYMEMORY

MEMORYMEMORY

PHONE MEMORYPHONE MEMORYOR OR

INTERNAL MEMORYINTERNAL MEMORY

EXTERRNAL MEMORYEXTERRNAL MEMORYOR OR

CARD MEMORYCARD MEMORY

STATIC MEMORYSTATIC MEMORY DYNAMIC MEMORYDYNAMIC MEMORY

FULLY DYNAMIC MEMORYFULLY DYNAMIC MEMORYLIMITED DYNAMIC MEMORYLIMITED DYNAMIC MEMORY

SINGLE VOLTAGESINGLE VOLTAGE[SV CARDS][SV CARDS]

DUAL VOLTAGEDUAL VOLTAGE[DV CARDS][DV CARDS]

TYPES OF MEMOR CARDTYPES OF MEMOR CARDCompact Flash [CF]Compact Flash [CF]Memory Stick Micro Memory Stick Micro M2 Card M2 Card Memory Stick Memory Stick

Memory Stick Duo Memory Stick Duo Memory Stick PRO Memory Stick PRO Memory Stick PRO Duo Memory Stick PRO Duo

TALK TIME TALK TIME & &

STAND BY TIMESTAND BY TIME

TALK TIMETALK TIME

• Total time the Battery is in power while the phone is performing a function – Receiving or Performing a Call. Taking Pictures. Sending SMS / MMS.Total time the Battery is in power while the phone is performing a function – Receiving or Performing a Call. Taking Pictures. Sending SMS / MMS.

• For e.g. Talk Time of 10Hrs means the total Battery Time used to For e.g. Talk Time of 10Hrs means the total Battery Time used to Talk on the phone. If one is doing Video Recording or taking Talk on the phone. If one is doing Video Recording or taking Pictures than Talk Time Could Reduce to 5Hrs.Pictures than Talk Time Could Reduce to 5Hrs.

STAND BY TIMESTAND BY TIME• Total time the Battery is in power while the phone is not in Use. This Total time the Battery is in power while the phone is not in Use. This Concept is true for any Re – Chargeable Battery.Concept is true for any Re – Chargeable Battery.

• For e.g. a Standby time of 200Hrs means For e.g. a Standby time of 200Hrs means Total Battery Time is 200Hrs if Phone is not in any Use. This Includes theTotal Battery Time is 200Hrs if Phone is not in any Use. This Includes the Battery Drainage f the Phone is on. Battery Drainage f the Phone is on.

ACTUAL TALK TIME & STAND BY TIME DEPEND ON USER BEHAVIOR. ACTUAL TALK TIME & STAND BY TIME DEPEND ON USER BEHAVIOR.

DISPLAYDISPLAY

LCD [LCD [ LLiquid iquid CC rystal rystal DDisplay].isplay].

• STN [STN [SS uper uper TT wi sted wi sted NN umeti c] :umeti c] : A type of Disp lay wh ich Uses Flu id s which “Twist” Great er than 90 Deg ree. A type of Disp lay wh ich Uses Flu id s which “Twist” Great er than 90 Deg ree.• TFT [TFT [TT hin hin FFil m il m TT ransistor] :ransistor] : I s mad e by deposit ing t hin fi lms for the metallic con tacts. Due t o it s Desig n TFT Display are oft en called Act ive Mat rix LCD’s. I s mad e by deposit ing t hin fi lms for the metallic con tacts. Due t o it s Desig n TFT Display are oft en called Act ive Mat rix LCD’s.• TFD [Thin Film Diode] : As Good As TFT Display b ut more comp act & less power consuming .TFD [Thin Film Diode] : As Good As TFT Display b ut more comp act & less power consuming .

DISPLAY FORMATDISPLAY FORMAT

• CIF [CIF [CC ommon ommon IIntermediate ntermediate FFormat]:ormat]: I s standard video format used in Vid eo Conferencing. CIF Format are defined b y their resolut ion and bits transfer rated of 3 0 Frames Per Second. The Original CI F, also known as Fu ll CIF [FCI F], Transfers 3 5 2 x 2 88 resolut ion frames at 3 .5Mb ps. I s standard video format used in Vid eo Conferencing. CIF Format are defined b y their resolut ion and bits transfer rated of 3 0 Frames Per Second. The Original CI F, also known as Fu ll CIF [FCI F], Transfers 3 5 2 x 2 88 resolut ion frames at 3 .5Mb ps.• QVGA [QVGA [ QQuadra uadra VVisual isual GGraphics raphics AArray] :rray] : Th is format of display is for Graph ics I mag e. Th is format of display is for Graph ics I mag e.

NO. OF COLORS IN DISPLAYNO. OF COLORS IN DISPLAY

• More Colors, Bett er is Visibilit y.More Colors, Bett er is Visibilit y.• Standard Colors Are: Standard Colors Are: 4 ,09 64 ,09 6 6 5,0 006 5,0 00 2 ,62 ,0 002 ,62 ,0 00

CAMERACAMERA

PIXELS PIXELS

• Short For Picture Element, a pixel is a single point of a graphic Image. 1MP = 1 Million Pixels.Short For Picture Element, a pixel is a single point of a graphic Image. 1MP = 1 Million Pixels.• Pictures on a Screen r Divided into thousand or millions of pixels, arranged in row & columns. The pixels are so close together that they appear connected.Pictures on a Screen r Divided into thousand or millions of pixels, arranged in row & columns. The pixels are so close together that they appear connected.• For e.g. In a 3.2 MP Resolution has 10 Times the no. of pixels compared to a VGA Resolution.For e.g. In a 3.2 MP Resolution has 10 Times the no. of pixels compared to a VGA Resolution.

CMERA EVOLUTIONCMERA EVOLUTION

CIF – CIF – Common Interface/Intermediate FormatCommon Interface/Intermediate FormatFCIF – FCIF – Full Common Interface/Intermediate FormatFull Common Interface/Intermediate FormatQCIF – QCIF – Quarter Common Interface/Intermediate Format.Quarter Common Interface/Intermediate Format.SIF – SIF – Source Image Format.Source Image Format.VGA – VGA – Video Graphics Array.Video Graphics Array.QVGA – QVGA – Quarter Video Graphics Array.Quarter Video Graphics Array.SUPER VGA – SUPER VGA – Super Video Graphics ArraySuper Video Graphics ArrayMEGA PIXELMEGA PIXEL

CMERA RESOLUTIONCMERA RESOLUTION

5 MEGA PIXEL – 5 MEGA PIXEL – 2592 x 1944 Pixels.2592 x 1944 Pixels.3 MEGA PIXEL – 3 MEGA PIXEL – 2048 x 1536 Pixels2048 x 1536 Pixels ..2 MEGA PIXEL – 2 MEGA PIXEL – 1632 x 1224 Pixels.1632 x 1224 Pixels.1 MEGA PIXEL – 1 MEGA PIXEL – 1280 x 960 Pixels.1280 x 960 Pixels. VGA – VGA – 640 x 480 Pixels.640 x 480 Pixels.CIF – CIF – 352 x 288 Pixels.352 x 288 Pixels.

OPERATING SYSTEMOPERATING SYSTEM

SYMBIAN SYMBIAN

• Software licensing Company That Develops & License SYMBIAN OS. An open industry standard Operating System for data enabled Mobile Phones. Also called ‘SMARTPHONE’.Software licensing Company That Develops & License SYMBIAN OS. An open industry standard Operating System for data enabled Mobile Phones. Also called ‘SMARTPHONE’.SE SYMBIAN PHONE – P1i. W960i.SE SYMBIAN PHONE – P1i. W960i.

WINDOWSWINDOWS

• Is an Operating System of MICROSOFT With a Graphical User Interface is a Range of Closed Source Proprietary Commercial Operating Environments for Personal Computers. Servers. & Phones.Is an Operating System of MICROSOFT With a Graphical User Interface is a Range of Closed Source Proprietary Commercial Operating Environments for Personal Computers. Servers. & Phones. SE WINDOWS PHONE – XPERIA X1SE WINDOWS PHONE – XPERIA X1

JAVAJAVA

• Is a Network – Friendly Programming Language Invented by SUN MICROSYSTEMS.Is a Network – Friendly Programming Language Invented by SUN MICROSYSTEMS.

LINUXLINUX

• It Is a Unix Like Computer Operating System.It Is a Unix Like Computer Operating System.

MUSICMUSIC

TECHNOLOGY – TIME LINETECHNOLOGY – TIME LINE

18001800 19401940 19801980 19901990 19951995 20002000 20062006

19701970

ANALOGUEANALOGUE DIGITALDIGITAL

GramophoneGramophone

Tape RecorderTape Recorder

CDCD MP3MP3 WMAWMA

AACAAC

eAAC+eAAC+

20082008

LOSSLESS FORMAT Vs LOSSY FORMATLOSSLESS FORMAT Vs LOSSY FORMATLOSSLESS LOSSLESS

• Convert From .cda To Another File Type & Back Without Loss Of Quality.Convert From .cda To Another File Type & Back Without Loss Of Quality. Examples: MAC - .AIFFExamples: MAC - .AIFF PC - .WAVPC - .WAV

LOSSYLOSSY

• Convert From .cda To Another File Type Without The Possibility To Reverse Without Loss Of Quality.Convert From .cda To Another File Type Without The Possibility To Reverse Without Loss Of Quality. Examples: MP3Examples: MP3 AACAAC WMAWMA eAAC+eAAC+ M4aM4a

BENEFITBENEFIT

• Both Lossless & Lossy Compression Serve Different Purposes In Music Today.Both Lossless & Lossy Compression Serve Different Purposes In Music Today.

• Where Quality Can Be Reduced To Correspondingly Reduce The File Size. Lossless Compression Is Often Used.Where Quality Can Be Reduced To Correspondingly Reduce The File Size. Lossless Compression Is Often Used.

CD QUALITY & COMPRESSIONCD QUALITY & COMPRESSION

FILE FORMATFILE FORMAT FILE SIZEFILE SIZE[Per Minute Music][Per Minute Music]

BIT RATE / SECBIT RATE / SEC

CDACDA 10 MB10 MB 1,411.2 KBPS1,411.2 KBPS

MP3MP3 1.44 MB1.44 MB 192 KBPS192 KBPS

AACAAC 960 KB960 KB 128 KBPS128 KBPS

AAC+AAC+ 480 KB480 KB 64 KBPS64 KBPS

eAAC+eAAC+ 240 KB240 KB 23 KBPS23 KBPS

AUDIO FORMATSAUDIO FORMATS

WAV [WAV [WWave ave FForm orm AAudio]udio]• Format [.WAV] developed by Microsoft, is used extensively in Windows. WAV files r also used as the sound source in [Wavetable] Synthesis.Format [.WAV] developed by Microsoft, is used extensively in Windows. WAV files r also used as the sound source in [Wavetable] Synthesis.

MP3 [MP3 [MPMPEG Audio Layer EG Audio Layer 33]]• A [Digital Audio. Compression Algorithm] that achieves a compression factor of about twelve preserving sound quality. It does this by optimizing the compression according to the range of sound that people can actually hear.A [Digital Audio. Compression Algorithm] that achieves a compression factor of about twelve preserving sound quality. It does this by optimizing the compression according to the range of sound that people can actually hear.

MPEG – 4 / AAC [MPEG – 4 / AAC [MMotion otion PPictures ictures EExperts xperts GGroup / roup / AAdvanced dvanced AAudio udio CCoding]oding]• It is a new format, It is an improvement over MP3. AAC has been made popular by Apple because of its integration into Apple’s iTunes music software & its iPod portable audio player.It is a new format, It is an improvement over MP3. AAC has been made popular by Apple because of its integration into Apple’s iTunes music software & its iPod portable audio player.

MIDI - Polyphonic [MIDI - Polyphonic [MMusical usical IInstrument nstrument DDigital igital IInterface]nterface]WMA [WMA [WWindows indows MMedia edia AAudio]udio]• It is Microsoft’s answer to MP3. Exclusive to the Windows platform. WMA offers better sounding files at lower bit rates.It is Microsoft’s answer to MP3. Exclusive to the Windows platform. WMA offers better sounding files at lower bit rates.

AMR [AMR [AAdaptive daptive MMulti - ulti - RRate]ate]• It is a variable bit rate audio compression codec that offers a wide range of data rates and is used for 3G cell phones & Networks.It is a variable bit rate audio compression codec that offers a wide range of data rates and is used for 3G cell phones & Networks.

VIDEO FORMATSVIDEO FORMATS

DVB DVB [[DDigital igital VVideo ideo BBroadcasting].roadcasting].3GPP 3GPP [[33rdrd GGeneration eneration PPartnership artnership PProject].roject].Real Video Format.Real Video Format.

OTHEROTHERTRAI = TRAI = TELECOM REGULATORY AUTHORITY OF INDIA.TELECOM REGULATORY AUTHORITY OF INDIA.[www.trai.gov.in][www.trai.gov.in]

DOT = DOT = DEPARTMENT OF TELECOM.DEPARTMENT OF TELECOM.[www.dot.gov.in][www.dot.gov.in]

COAI = COAI = CELLULAR OPERATORS AUTHORITY OF INDIA.CELLULAR OPERATORS AUTHORITY OF INDIA.[www.coai.com][www.coai.com]

[SONY ERICSSON. A 50:50 JOINT VENTURE OF SONY CORPORATION & ERICSSON AB. WAS ESTABLISHED IN OCTOBER 2001. THE FIRST JOINT PRODUCTS WERE [SONY ERICSSON. A 50:50 JOINT VENTURE OF SONY CORPORATION & ERICSSON AB. WAS ESTABLISHED IN OCTOBER 2001. THE FIRST JOINT PRODUCTS WERE LAUNCHED IN MARCH 2002.]LAUNCHED IN MARCH 2002.]

II PICTURESPICTURES

PERFECT TIMINGPERFECT TIMING• Put an end to mistimed photos. Put an end to mistimed photos. BestPic™BestPic™ gives you nine chances to capture the precise moment you want. As well as your shot, gives you nine chances to capture the precise moment you want. As well as your shot, Cyber-shot™Cyber-shot™ phones take four images as you press the button, and another four afterwards. Pick the one you want, bin the rest. phones take four images as you press the button, and another four afterwards. Pick the one you want, bin the rest.

ANTI – BLUR TECHNOLOGYANTI – BLUR TECHNOLOGY• You know how your hand moves when you press the button to take a photo or video? The You know how your hand moves when you press the button to take a photo or video? The Image & Video StabilizerImage & Video Stabilizer compensates for those small movements, reducing the chance of your photo coming out blurred. Finally, you can leave your tripod at home. compensates for those small movements, reducing the chance of your photo coming out blurred. Finally, you can leave your tripod at home.

PICTURE & VIDEO BLOGGINGPICTURE & VIDEO BLOGGING• Take a picture or video and send it straight to your very own image or video Blog. Friends and family can see what you see - instantly. Ideal for sharing holiday snaps quickly and easily. And you automatically build up an archive over time.Take a picture or video and send it straight to your very own image or video Blog. Friends and family can see what you see - instantly. Ideal for sharing holiday snaps quickly and easily. And you automatically build up an archive over time.

LIGHT WHEN U NEED ITLIGHT WHEN U NEED IT• Throw a little light on the subject with Throw a little light on the subject with Xenon FlashXenon Flash. It emits a burst of high-intensity light at just the right moment, allowing you to shoot well-lit pictures indoors or in low-light conditions. . It emits a burst of high-intensity light at just the right moment, allowing you to shoot well-lit pictures indoors or in low-light conditions.

AUTO FOCUSAUTO FOCUS• Pay attention to the details that matter. Unlike one-size-fits-all fixed focus, auto focus homes in on the subject in the centre of the screen, so you capture exactly what you want.Pay attention to the details that matter. Unlike one-size-fits-all fixed focus, auto focus homes in on the subject in the centre of the screen, so you capture exactly what you want.

PHOTO FIX – IMPROVE UNDER EXPOSED PICTURESPHOTO FIX – IMPROVE UNDER EXPOSED PICTURES• Select Photo fix to improve pictures that you think can be better. In a one-click operation, brightness, light and contrast are adjusted to give you the best possible picture. Select Photo fix to improve pictures that you think can be better. In a one-click operation, brightness, light and contrast are adjusted to give you the best possible picture.

TECHNICAL TERMSTECHNICAL TERMS

FEW CYBER SHOT MODELSFEW CYBER SHOT MODELS

K850iK850i

K770iK770i

K790iK790i

K810iK810i

K550iK550i

II MUSICMUSIC

EQUALIZEREQUALIZER• The frequency range is divided into sub ranges. Those can be adapted individually.The frequency range is divided into sub ranges. Those can be adapted individually.• The more sub ranges, the more detailed the music can be adjusted.The more sub ranges, the more detailed the music can be adjusted.• Sub division – Bass – TrebleSub division – Bass – Treble Bass – Mid – TrebleBass – Mid – Treble x Bands Equalizer [5 To 9 Band Is Standard] x Bands Equalizer [5 To 9 Band Is Standard]

STEREO WIDENINGSTEREO WIDENING• A Distinct Stereo Separation adds a Physical ‘Depth’ to Sound. Which many people find enjoyable because it puts their music in a 3 – Dimensional space that parallels our own real physical space.A Distinct Stereo Separation adds a Physical ‘Depth’ to Sound. Which many people find enjoyable because it puts their music in a 3 – Dimensional space that parallels our own real physical space.

SensMeSensMe• SensMe™ lets you create play lists based on tempo and mood. Slow or fast, happy or sad - in your phone, songs show as dots on a two-axed map. SensMe™ requires that you use Media Manager PC software for transferring songs to your phone.SensMe™ lets you create play lists based on tempo and mood. Slow or fast, happy or sad - in your phone, songs show as dots on a two-axed map. SensMe™ requires that you use Media Manager PC software for transferring songs to your phone.

WALKMAN PLAYERWALKMAN PLAYER• It’s easy to manage the music in your phone. One click starts the Walkman® music player. Now you can play, rewind, fast forward, equalize, shuffle tracks and create play lists - just like in any other digital music player. The Walkman® player supports several file formatsIt’s easy to manage the music in your phone. One click starts the Walkman® music player. Now you can play, rewind, fast forward, equalize, shuffle tracks and create play lists - just like in any other digital music player. The Walkman® player supports several file formats..

TECHNICAL TERMSTECHNICAL TERMS

SHAKE CONTROLSHAKE CONTROL• The easy way to change your tune: just shake your phone. With Shake control activated, press and hold the Walkman key and flick your wrist. A vibration lets you know that the track is changed - a new song from your current playlist is randomly selected and automatically played.The easy way to change your tune: just shake your phone. With Shake control activated, press and hold the Walkman key and flick your wrist. A vibration lets you know that the track is changed - a new song from your current playlist is randomly selected and automatically played.

PLAY NOWPLAY NOW• Choose from a constantly updated list of hit music. The PlayNow™ icon is an easily recognizable green “play” arrow button on your phone’s desktop. It starts a dynamic Web application, effectively going online for new content without your having to use a browser.Choose from a constantly updated list of hit music. The PlayNow™ icon is an easily recognizable green “play” arrow button on your phone’s desktop. It starts a dynamic Web application, effectively going online for new content without your having to use a browser.

MEGA BASSMEGA BASS• When bass frequencies are enhanced, you get a better overall music experience. Play your favorite tracks loud and clear through high-quality headphones or external speakers. MegaBass™ adds depth, and stereo widening for a bigger sound. Let it thump.When bass frequencies are enhanced, you get a better overall music experience. Play your favorite tracks loud and clear through high-quality headphones or external speakers. MegaBass™ adds depth, and stereo widening for a bigger sound. Let it thump.

DISK 2 PHONE SOFTWAREDISK 2 PHONE SOFTWARE• Transfer tracks straight from a music CD to your mobile phone - just drag and drop. Disc2Phone CD-ripping software lets you fill your phone with your favorite songs, no fuss.Transfer tracks straight from a music CD to your mobile phone - just drag and drop. Disc2Phone CD-ripping software lets you fill your phone with your favorite songs, no fuss.

TECHNICAL TERMSTECHNICAL TERMS

W580iW580i

W960iW960i

W200iW200i

W660iW660i

W910iW910i

FEW WALKMAN MODELSFEW WALKMAN MODELS

II KNOWLEDGEKNOWLEDGE

IN SHOP PROMOTER ROLE PLAYIN SHOP PROMOTER ROLE PLAY

ROLE OF SONY ERICSSON IN SHOP PROMOTERROLE OF SONY ERICSSON IN SHOP PROMOTER

Increase SE’s In-store Market ShareIncrease SE’s In-store Market Share– By effectively demonstrate the SE handsets.By effectively demonstrate the SE handsets.– Directly selling to the consumer.Directly selling to the consumer.– Delivering the desired shopping experience to the consumer.Delivering the desired shopping experience to the consumer.

Improve Working Relationships With The Outlet.Improve Working Relationships With The Outlet.

Share Knowledge With Outlet Sales Staff.Share Knowledge With Outlet Sales Staff.– To build sales competency of the staff.To build sales competency of the staff.– To provide on-job ‘soft-skills’ inputs to the outlet sales Staff.To provide on-job ‘soft-skills’ inputs to the outlet sales Staff.

Collect Report & Market Intelligence.Collect Report & Market Intelligence.– Provide time market intelligence on Sales, competitor pricing, comp activities, Provide time market intelligence on Sales, competitor pricing, comp activities,

merchandising, schemes, etc.merchandising, schemes, etc.– Provide Ad hoc feedback on outlet- competition share, promotions, etc.Provide Ad hoc feedback on outlet- competition share, promotions, etc.

ROLE OF SONY ERICSSON IN SHOP PROMOTERROLE OF SONY ERICSSON IN SHOP PROMOTER

RESOURCE: RESOURCE: Should have knowledge about the merchandise, product, Should have knowledge about the merchandise, product, usability, mass media information, company services & policyusability, mass media information, company services & policy

COUNSELLOR:COUNSELLOR: Should be able to assist the customer in doing value Should be able to assist the customer in doing value comparison with other competitive brands in the store.comparison with other competitive brands in the store.

PUBLIC RELATIONS:PUBLIC RELATIONS: Should be able to maintain a very good relation with Should be able to maintain a very good relation with the Store Owner / Retailer.the Store Owner / Retailer.

ADVISOR:ADVISOR: Should be able to provide good selling suggestions which Should be able to provide good selling suggestions which increases customer satisfaction & ensures sales.increases customer satisfaction & ensures sales.

CUSTODIAN OF MERCHANDISE:CUSTODIAN OF MERCHANDISE: Should ensure effective stock turns for Should ensure effective stock turns for the store as well as selling the inventory.the store as well as selling the inventory.

Should be able to explain the benefits of the merchandise & service that Should be able to explain the benefits of the merchandise & service that He / She sells & not just its features.He / She sells & not just its features.

Should ensure that the customer’s needs are met so that complains are kept Should ensure that the customer’s needs are met so that complains are kept to minimum.to minimum.

Lastly, Should ensure that the store has a loyal customer following by virtue Lastly, Should ensure that the store has a loyal customer following by virtue of His / Her attitude, knowledge & skills.of His / Her attitude, knowledge & skills.

AIDASAIDAS

A – ATTENTION [AWARENESS]:A – ATTENTION [AWARENESS]: Attract the attention of customer by a Attract the attention of customer by a warm welcome smile on Ur face.warm welcome smile on Ur face.

I – INTEREST: Raise customer interest by demonstrating the features I – INTEREST: Raise customer interest by demonstrating the features advantages, & Benefits of the merchandise.advantages, & Benefits of the merchandise.

D – DESIRE: Convince customers that they want & desire the product or D – DESIRE: Convince customers that they want & desire the product or service & that it will satisfy their needs.service & that it will satisfy their needs.

A – ACTION: Lead customers towards taking action & / Or Purchasing.A – ACTION: Lead customers towards taking action & / Or Purchasing. S – SATISFACTION: Satisfy the Customer so they become a repeat S – SATISFACTION: Satisfy the Customer so they become a repeat

Customer.Customer.

CUSTOMER INTERACTION – 8 STEPSCUSTOMER INTERACTION – 8 STEPS1.1. Greet.Greet.2.2. Re – Approach [If Necessary].Re – Approach [If Necessary].3.3. Explore Needs.Explore Needs.4.4. Summarized Needs.Summarized Needs.5.5. Suggest Solution & Build Value.Suggest Solution & Build Value.6.6. Confirm [Understanding & Desirability].Confirm [Understanding & Desirability].7.7. Close Sale [If Possible].Close Sale [If Possible].8.8. Close Interaction.Close Interaction.

GROOMINGGROOMING

DENTAL CARE: Daily Brushing. Using Mouthwash. Avoid Smoking, DENTAL CARE: Daily Brushing. Using Mouthwash. Avoid Smoking, Chewing Gum, Gutkha, Chewing of Tobacco & Alcohol in the time of Chewing Gum, Gutkha, Chewing of Tobacco & Alcohol in the time of Duty.Duty.

BODY CARE: Daily Bath. Use Deodorant.BODY CARE: Daily Bath. Use Deodorant. HAIR CARE: Female ISP – 1. Long Hair to be tied neatly in a ban. HAIR CARE: Female ISP – 1. Long Hair to be tied neatly in a ban. 2. Short hair can be left loose.2. Short hair can be left loose. Male ISP - 1. Daily Shaving.Male ISP - 1. Daily Shaving. 2. Not very long hair & side burns.2. Not very long hair & side burns. HAND CARE: Keep Ur hands clean. Nails should be cut short.HAND CARE: Keep Ur hands clean. Nails should be cut short. ACCESSORIES: Female ISP – No loud Make-Up.ACCESSORIES: Female ISP – No loud Make-Up. Male ISP - No large Bracelets & Chains.Male ISP - No large Bracelets & Chains.

Do’sDo’s Genuine Smile & Making Eye Contact.Genuine Smile & Making Eye Contact. Carry Pen. Notebook. Log Book. Brochers. Demo Handset [If U Have].Carry Pen. Notebook. Log Book. Brochers. Demo Handset [If U Have]. If U Engaged With Other Customer , Seeks Eye Contact With The Customer & Nods & Smiles at The Customer to If U Engaged With Other Customer , Seeks Eye Contact With The Customer & Nods & Smiles at The Customer to

Acknowledge Customer Presence.Acknowledge Customer Presence. Approaches Customer ‘ Welcome to Sony Ericsson Sir / Madam”Approaches Customer ‘ Welcome to Sony Ericsson Sir / Madam” Speak Slowly in an Even Tone.Speak Slowly in an Even Tone. Always Speak Positively.Always Speak Positively. Listens Patiently to Customer Requirements.Listens Patiently to Customer Requirements. Offered Alternative Suggestion To The Customer.Offered Alternative Suggestion To The Customer.

Don’tsDon’ts Does not Slouch & Shakes Leg’s When Standing.Does not Slouch & Shakes Leg’s When Standing. Does not Lean on Any Support – Wall. Cash Desk etc.Does not Lean on Any Support – Wall. Cash Desk etc. Does not Play With Hands. Fingers. Hair etc.Does not Play With Hands. Fingers. Hair etc. Does not Across the Sales Floor.Does not Across the Sales Floor. Avoids Using a Language That is Obviously Foreign to the Customer.Avoids Using a Language That is Obviously Foreign to the Customer. Don’t Immediately Start The Conversation After The Customer Enters The Store This Makes Them Feel U Just Want To Make a Sale.Don’t Immediately Start The Conversation After The Customer Enters The Store This Makes Them Feel U Just Want To Make a Sale.

Always Remember Shabby Appearance. Poor Dressing & an Untidy Counter all Play A Big Part in Always Remember Shabby Appearance. Poor Dressing & an Untidy Counter all Play A Big Part in Creating Poor Impressions.Creating Poor Impressions.

WHAT SE ISP R SUPPOSED TO DOWHAT SE ISP R SUPPOSED TO DO

Proactively approach and interact with the Customers at the Proactively approach and interact with the Customers at the Multi Multi BrandBrand outlets to: outlets to:

Demonstrate SE Handsets [Only] to the Customers.Demonstrate SE Handsets [Only] to the Customers. Hand over relevant product literature/brochure to the Customers.Hand over relevant product literature/brochure to the Customers. Handle all relevant queries.Handle all relevant queries. Input all the necessary the SE phones settings before the buyer Input all the necessary the SE phones settings before the buyer

walks out of the Dealer premiseswalks out of the Dealer premises Drive higher sales volume for SE, particularly for focused Drive higher sales volume for SE, particularly for focused

handsets.handsets. Record Customer Feedback.Record Customer Feedback. Record Competition activitiesRecord Competition activities Record price changes and resultant sales effectsRecord price changes and resultant sales effects Dress-up the Dealer premises with POS materials & banners to Dress-up the Dealer premises with POS materials & banners to

enhance SE visibility.enhance SE visibility.

SE ISP ROLE PLAYSE ISP ROLE PLAY

Each SE ISP would be allotted different outlets in each city from Each SE ISP would be allotted different outlets in each city from time to time. He/She would have to cover them time to time. He/She would have to cover them AS PER THE AS PER THE STORE TIMINGSSTORE TIMINGS. There would be one weekly off-day coinciding . There would be one weekly off-day coinciding the closing day of the ‘Dealership’. the closing day of the ‘Dealership’.

The ISP would maintain an The ISP would maintain an LOG BOOKLOG BOOK to be signed by the to be signed by the respective Dealers every day. These would remain with the respective Dealers every day. These would remain with the concerned Demonstrators for inspection.concerned Demonstrators for inspection.

The ISP would report to the Dealership as per the timing of the The ISP would report to the Dealership as per the timing of the Shop. However, the default timings could be 10 A.M to 8:30 P.M Shop. However, the default timings could be 10 A.M to 8:30 P.M

ISP should always be alert and keep the handsets [If Provided For ISP should always be alert and keep the handsets [If Provided For Demo] in secured condition. Any loss or damage to that effect Demo] in secured condition. Any loss or damage to that effect would have to be borne by the respective ISP.would have to be borne by the respective ISP.

PLAN FOR ACHIEVE UR TARGETSPLAN FOR ACHIEVE UR TARGETS

Set Ur Daily Objectives Appropriately In Line With Monthly Goal.Set Ur Daily Objectives Appropriately In Line With Monthly Goal.

Have A Plan Based On High & Low Sales [As Specific to Outlet & Market] Have A Plan Based On High & Low Sales [As Specific to Outlet & Market] On Different Days.On Different Days.

Make Adjustments For Daily Target Basis Short Fall In Previous Day Sale.Make Adjustments For Daily Target Basis Short Fall In Previous Day Sale.

THANK YOUTHANK YOU