14819816 sony ericsson final

8/8/2019 14819816 Sony Ericsson Final

http://slidepdf.com/reader/full/14819816-sony-ericsson-final 1/12

SONY ERICSSON



HISTORY

The foundation of Sony dates back to 1946.

On May 7, Masaru Ibuka together with Akio

Morita

set the roots of Sony Corporation. At first the name of the company was "Tokyo

Telecommunications Engineering

Corporation".

In 1958 the company changed its name to

"Sony´ .



ABOUT SONY

"Sony" comes from a combination of two words:

"SONUS" , which in Latin means "sound" and

"SONNY" , which denotes a small size.

The company first started producing recording

tapes in 1950 which followed with the production

of television.

Sony shares listed in New York Stock Exchangein 1970.



ABOUT ERICSSON OnA pril 1, 1876, Lars Magnus Ericsson and

Carl JohanAndersson began the company ³L.M. Ericsson & Co Mekanisk Werkstad´.

In 1876 this young man started a mechanicalworkshop in Stockholm, Sweden

Business grew fast. This full scale telephonestation was made for SouthAfrica, one of the

company's major markets in 1896. At the start of the 1990¶s, Ericsson became a

leader in the area of mobile telephony.



SONY ERICSSON

Sony Ericsson Mobile Communications, a joint

venture between Sony Corp and Ericsson, will begin

operations on October 2001 with a capitalization of

US$250 million each. It is a 50:50 joint venture between

Ericsson AB and Sony Corporation.

The collaboration between Ericsson and

Sony started with the aim to provide thebest mobile solutions, through combiningEricsson¶s strong position within mobiletechnologies and Sony¶s expertise in

consumer electronics.



Sony ericsson presently hold the 4th

position in mobile industry.

The new venture employed 1000employees from Sony and 2500 fromEricsson.

Some of their major rivals are Nokia ,

Motorola, Samsung. Its Bluetooth connection was first one

of its kind allowing wireless connections

to headset and PC synchronization.



LOGO

SONY LOGO

ERICSSON LOGO



Current market Position

Sony Ericsson sold 42.3 million mobile phoneunits in 2004, and is likely to increase thisnumber in 2005.

Has a wide range of mobile phones on themarket, but is known for more expensive phoneson the higher end of the market.



Financial Position

Revenue - SEK 208,930 million (2008)

Operating income SEK 16,252 million (2008)

Profit SEK 11,273 million (2008)

Total assets - SEK 285.7 billion (2008) Total equity - SEK 142.1 billion (2008)

Employees - 78,750 (2008)

Subsidiaries

Sony Ericsson (50%) ST-Ericsson(50%)



CONT¶D«

Sales for the quarter were Euro 1,736 million, a

decrease of 36% from a year ago.

Sales decreased primarily as a result of continued

weak consumer confidence and de-stocking in the

retail and distribution channels.

Gross margin declined both year-on-year and

sequentially. Income before taxes for the quarter excluding

restructuring charges was a loss of Euro 358 million

on march 2009.



CONT¶D«

The company¶s initial cost saving program targeting

annual operating expense reductions of Euro 300

million by the end of the first half of 2009, includinga workforce reduction of 2,000 headcount.

As of March 31, 2009, Sony Ericsson retained a

strong net cash position of Euro 1.1 billion. Market share in the first quarter decreased and is now

estimated to be around 6%, down two percentage

points sequentially.

14819816 sony ericsson final

Documents