elitetraveler.com media kit 2014 · elitetraveler.com is the global leader in luxury lifestyle and...

[email protected] www.elitetraveler.com

MEDIA KIT

2014

Elitetraveler.com


Effective JULY 1, 2014


Elitetraveler.com is the global leader in luxury lifestyle and travel websites, attracting over 267,000 high net worth individuals each month. The digital arm of Elite Traveler the private jet lifestyle magazine, Elitetraveler.com provides expert information on all of the luxury goods and services that the Ultra Rich have come to rely on every day.

Elite Traveler editors and expert contributors post new articles every day, covering a full range of categories including destination guides for over 60 cities, top news in travel, the best in fashion, watches, and jewelry, and the leading luxury transport in autos, jets, and yachts.

INTRODUCTION


Elitetraveler.com is the global leader in luxury lifestyle and travel websites, attracting over 355,000 high net worth individuals each month. The digital arm of Elite Traveler the private jet lifestyle magazine, Elitetraveler.com provides expert information on all of the luxury goods and services that the Ultra Rich have come to rely on every day.

Elite Traveler editors and expert contributors post new articles every day, covering a full range of categories including destination guides for over 60 cities, top news in travel, the best in fashion, watches, and jewelry, and the leading luxury transport in autos, jets, and yachts.

INTRODUCTION



INTRODUCTION

Articles provide detailed information that readers can’t find anywhere else, and include direct VIP contact cards to help readers book the impossible like private rooms at the best restaurants, a “million dollar weekend”, or even a journey into space.

Highlights include the annual Top 100 Restaurants and Top 101 Suites of the World features, which received over 9 million views and last year reached over 70 million people globally through worldwide PR coverage.

The introduction of Elite Traveler TV in the fall of 2013 has been an instrumental area of growth, with production teams in New York and London filming segments with leaders across all areas of luxury.

We invite you to promote your luxury brand to our Ultra High Net Worth Audience with a multi-platform digital package that will provide unparalleled branding and exposure to your target audience.


INTRODUCTION

Articles provide detailed information that readers can’t find anywhere else, and include direct VIP contact cards to help readers book the impossible like private rooms at the best restaurants, a “million dollar weekend”, or even a journey into space.

Highlights include the annual Top 100 Restaurants and Top 101 Suites of the World features, which received over 9 million views and last year reached over 70 million people globally through worldwide PR coverage.

The introduction of Elite Traveler TV in the fall of 2013 has been an instrumental area of growth, with production teams in New York and London filming segments with leaders across all areas of luxury.

We invite you to promote your luxury brand to our Ultra High Net Worth Audience with a multi-platform digital package that will provide unparalleled branding and exposure to your target audience.



Elitetraveler.com features the most relevant news for

its Ultra High Net Worth audience across the following

categories:

Destination Guides: Over 60 cities have multiple page

sections that include information for the private jet

traveler, including the best hotels and suites, concierge

recommendations, VIP experiences, the finest dining,

Must-See events, and more.

Top Suites: Every year, Elite Traveler’s July/August Issue

features the world’s 101 Top Suites. The print feature is

repurposed into an expanded digital guide that includes

digital cards to contact the General Manager or VIP

Relations Director at each property to book the suite of

your choice for your next trip.

Restaurant Guides: Elitetraveler.com’s coverage of

the fine dining world is unmatched by any other luxury

website, with articles taking an Elite angle: private

dining, top restaurants by city, the best dishes, and the

category’s annual highlight: The Top 100 Restaurants of

the World. Leading dining critic Andy Hayler provides his

unique insight to this popular category.

Shopping and Lifestyle: Encompassing the fashion,

jewelry and watch categories, this section offers high net

worth visitors the opportunity to explore their favorite

brands and find new designers that inspire them to

shop as they travel around the globe. Features include

new product launches, runway shows, trade shows, and

limited editions.

Luxury Transport: As the private jet lifestyle website,

Elitetraveler.com’s coverage of the private jet market is

expanded to include the world of luxury autos and yachts.

With information about the latest developments and

models in all luxury transport category, this section of

the site is very popular for “luxury toy shopping”.

Travel News: Elite Traveler’s editorial team has their pulse on the latest and greatest in travel experiences at the Elite level. From new first class flights for long haul routes to the renovations of top properties and everything in between, Travel News is the leading source for the top luxury travel information.

Events: A full calendar of the world’s premier events, including date, location, event details, and VIP contact information to make sure you are front and center at the events of your choice.

Exclusive Interviews: Elite Traveler editors are constantly on the road meeting leaders in luxury across all categories. When the opportunity arises, our editors sit down with these designers, CEO’s, General Managers, etc. for exclusive Leaders in Luxury interviews. They share their background, experience, and thoughts on the luxury industry as to how it relates to their brand, collection, or property.

POPULAR CATEGORIES



EXPERT CONTRIBUTORS

Expert Panel: Elite Traveler’s editorial experts post their stories, experiences, and thoughts with site visitors on an ongoing basis. The panel includes contributors and luminaries such as:

Mary Gostelow, Contributing Editor: Mary travels over 300 days a year to give readers the lowdown on luxury hotels and resorts across the world.

Kelly Carter, Contributing Editor: New York Times bestselling author covers the Hollywood stars as they travel, and also shares insight on traveling with pets.

Elizabeth Doerr, Contributing Editor: One of the most prominent authorities on the art of luxury watchmaking.

Jessica Michault, Contributing Editor: The Europe-based luxury style expert goes behind the scenes at runways in Paris, New York, London, and Milan to find the best scoops. Jessica has been named one of the most influential people in fashion by the Business of Fashion.

Andy Hayler, Contributing Editor: The only man to have eaten at all of the world’s three Michelin Star restaurants explores and discusses the world’s finest cuisine.

Doug Gollan, Editor-In-Chief: Doug travels the world checking in on the private jet lifestyle and meeting interesting people.

Mike Espindle, Group Managing Editor: Mike is a Folio award winning journalist and noted authority on luxury motoring, private aviation and complicated timepieces.

Drew Taylor, Style Editor: Covering the fashion and jewelry markets, Drew has her finger on the pulse and shares her discoveries of new products, brands, and designers to add to every jetsetter’s wardrobe.


EXPERT CONTRIBUTORS

Expert Panel: Elite Traveler’s editorial experts post their stories, experiences, and thoughts with site visitors on an ongoing basis. The panel includes contributors and luminaries such as:

Mary Gostelow, Contributing Editor: Mary travels over 300 days a year to give readers the lowdown on luxury hotels and resorts across the world.

Kelly Carter, Contributing Editor: New York Times bestselling author covers the Hollywood stars as they travel, and also shares insight on traveling with pets.

Elizabeth Doerr, Contributing Editor: One of the most prominent authorities on the art of luxury watchmaking.

Jessica Michault, Contributing Editor: The Europe-based luxury style expert goes behind the scenes at runways in Paris, New York, London, and Milan to find the best scoops. Jessica has been named one of the most influential people in fashion by the Business of Fashion.

Andy Hayler, Contributing Editor: The only man to have eaten at all of the world’s three Michelin Star restaurants explores and discusses the world’s finest cuisine.

Doug Gollan, Editor-In-Chief: Doug travels the world checking in on the private jet lifestyle and meeting interesting people.



ABOUT ELITE TRAVELER MEDIA GROUP AND PROGRESSIVE MEDIA GROUPElite Traveler Media Group is the leading luxury lifestyle media group targeting Ultra High Net Worth Consumers, the much talked about 1%. Our global multiplatform approach includes distribution aboard private jets and yachts, with print titles including Elite Traveler, the private jet lifestyle magazine; Elite Traveler Asia; Elite Traveler Superyachts; Annual Hotels/Resorts/Spas Issue; and Annual Jewelry and Watch Guides; Elitetraveler.com is the complementary website to the print publications, providing a seamless multiplatform media experience.

Elite Traveler is the only audited publication with worldwide circulation aboard private jets and private jet terminals giving advertisers unique access to the wealthiest consumers as they travel with friends, family and business associates.

With an average household income of $5.3 Million, Elite Traveler readers represent the top tier of affluence in the world and are poised to spend accordingly in 2013. Elite Traveler readers spend

annually $117,000 on fashion and accessories, $248,000 on fine jewelry, $147,000 on watches, $157,000 on hotels and resorts for leisure and $224,000 for parties and events.

The company was founded in 2001 and is a fast-growing, privately held U.S. division of U.K. based Progressive Media Group, with offices in New York, Los Angeles, Miami, London, Rome, Geneva, and Hong Kong. Leading Progressive titles include Spear’s Wealth Management, Alto, World of Fine Wine, and The New Statesman, the authoritative weekly political, cultural and current affairs magazine in the U.K.

Sources: BPA 2013; Prince & Associates.



THE ELITETRAVELER.COM VISITOR

Average Household Spend Per YearThey are the true spenders of luxury goods and services:

Elitetraveler.com Monthly Statistics*:

Monthly Visits: 405,398

Unique Monthly Visitors: 355,458

Monthly Page Views: 2,168,889

Average Page Views: 5.35

Average Time Spent: 3:09

Bounce Rate: 37.88%

Compared to other “luxury sites”, ET.com is quickly rising to the top in key “quality of viewer” indicators:

Elite Traveler Robb Report Departures FT: How to Spend It Pages Per Visit 5.35 2.46 3.70 4.32Page Impressions 2,168,889 359,160 555,000 645,000Ad Impressions 10,844,445 1,795,800 2,775,000 3,223,000Avg Time On Site 00.03:09 00.02.55 00.02.28 00.02.50Bounce Rate 37.88% 60.50%

(Source: Google Analytics February 2014; individual site publisher’s estimates)

41Median Age

4.4luxury vehiclesCurrently own

/ lease

2.5Average homes: “primary residences”, valued at $2 million+

60% / 40%Male / Female

$157

,000

on

hote

ls fo

r le

isur

e

$224

,000

on

hote

ls/r

esor

ts

for

mee

tings

or

even

ts

$107

,000

on

spas

$117

,000

on

fash

ion

and

acce

ssor

ies

$248

,000

on

jew

elry

$147

,000

on

wat

ches

$29,

000

on

win

e an

d sp

irits

82% of Elitetraveler.com visitors are read-ers of Elite Traveler / Private Jet Travelers:

*(Source: Google Analytics February 2014)

Source: Prince & Associates


(Source: Goole Analytics April 2014; individual site publisher’s estimates) *(Source: Google Analytics April 2014)


PR / MEDIA COVERAGE

Elitetraveler.com received tremendous press coverage in 2013, in media including:



ADVERTISING PACKAGESHome Page and Category Takeover Packages offer advertisers across all luxury sectors the opportunity for maximum branding and exposure to potential top-spending, High Net Worth customers and clients.

Packages vary in size and impressions, and may include:

• Full ownership of banner ad space in a select category or site section • Ownership of all homepage banners • Supplied video hosted on Elitetraveler.com and/or Elite Traveler TV• Rich media options such as expanding units and floating units • Dedicated emails sent to Elite Traveler’s database of 16,000 private jet travelers worldwide • Banners in the Elite Traveler Update E-Newsletter, sent weekly to 16,000 private jet travelers • Social media promotion to Elite Traveler’s Facebook and Twitter followers • Native content features on homepage and within relevant categories.

[email protected] [email protected] www.elitetraveler.com

ADVERTISING PACKAGES

Home Page and Category Takeover Packages offer advertisers across all luxury sectors the opportunity for maximum branding and exposure to potential top-spending, High Net Worth customers and clients.

Packages vary in size and impressions, and may include:

• Full ownership of banner ad space in a select category or site section • Ownership of all homepage banners • Supplied video hosted on Elitetraveler.com and/or Elite Traveler TV• Rich media options such as expanding units and floating units • Dedicated emails sent to Elite Traveler’s database of 16,000 private jet travelers worldwide • Banners in the Elite Traveler Update E-Newsletter, sent weekly to 16,000 private jet travelers • Social media promotion to Elite Traveler’s Facebook and Twitter followers • Native content features on homepage and within relevant categories.


HIGH IMPACT UNITWill run in rotation with 2 other features

728 x 90

300 x 250

300 x 250

300 x 100

ADVERTISING OPTIONS

Homepage takeovers including a high impact unit (prime advertorial feature or video link) are offered on a weekly basis.

ADVERTISING OPTIONS

Homepage takeovers including a high impact unit (prime advertorial feature or video link) are offered on a weekly basis.

300 x 250

300 x 250

or 300 x 600

300 x 100

728 x 90

HIGH IMPACT UNIT

Will run in rotation with 2 other features

970 x 90

725 x 554



BRING YOUR ADVERTISING TO LIFE

VIDEO

O Videos can be produced and displayed by advertisers in multiple positions and dimensions (outlined here) on both homepage and on category landing pages.

O These videos can be up to 4 minutes long and hugely impactful. Recommended length: no more than 1:30.

BRING YOUR ADVERTISING TO LIFE

VIDEO

O Videos can be produced and displayed by advertisers in multiple positions and dimensions (outlined here) on both homepage and on category landing pages.

O These videos can be up to 4 minutes long and hugely impactful. Recommended length: no more than 1:30.


VIDEO BANNER

VIDEO BANNER

VIDEO UNITON CAROUSEL


FORMATS & TARGETING

O Elitetraveler.com allows advertisers to geo-route advertising content to customized groups of countries. including U.S.- and U.K.-only geotargeting. We recommend global campaigns as our visitors are constantly traveling the globe.

O Elitetraveler.com is built using mobile first technology so that it is compatible across all mobile and tablet platforms including iPhones and iPads.

O Advertisers can specifically target mobile phone and smart devices users with tailored online advertising.

O All ads on Elitetraveler.com are and featured on all mobile versions of the site.

Video Options

FORMATS & TARGETING

O Elitetraveler.com allows advertisers to geo-route advertising content to customized groups of countries. including U.S.- and U.K.-only geotargeting. We recommend global campaigns as our visitors are constantly traveling the globe.

O Elitetraveler.com is built using mobile first technology so that it is compatible across all mobile and tablet platforms including iPhones and iPads.

O Advertisers can specifically target mobile phone and smart device users with tailored online advertising.

O All ads on Elitetraveler.com are featured on all mobile versions of the site. (Tablet and Mobile versions offer only select ad units;

please refer to digital specifications for details).



PRIVATE JET EMAIL MARKETING

Select Elitetraveler.com packages offer advertising partners access to its proprietary database of private jet owners worldwide for email marketing purposes. The Elite Traveler database mirrors the magazine distribution, consisting of private jet users across the world.

Opportunities include Dedicated Emails promoting your brand, product or service, as well as banner ads in the Elite Traveler Update weekly eNewsletter.



ELITE TRAVELER SOCIAL MEDIA

Packages also include promotional exposure to Elite Traveler’s Facebook audience (over 8,000) and Twitter followers (over 18,600).

ELITE TRAVELER SOCIAL MEDIA

Packages also include promotional exposure to Elite Traveler’s Facebook audience (over 9,000) and Twitter followers (over 21,000). Elite Traveler also has a social mediapresence on Weibo, reaching the ultra wealthy in China.



DIGITAL SPECIFICATIONS

Expandable Banner Ad SpecificationsUNIT(W X H) EXPANDED SIZE (W X H) EXPANSION DIRECTION EXPAND/CLOSE METHOD

728 X 90 728 X 315 DOWN CLICK OR HOVER TO EXPAND

AUTO CLOSE AFTER 10

SECONDS300 X 250 560 X 250 LEFT

Rich Media Banner Creative SpecificationsUNIT FILE SIZE MAX LOOPS

AUDIO/VIDEO

LENGTHFPS MAX

MEDIA TYPES

ACCEPTED

CLICK THROUGH

URL

ALTERNATE

IMAGES

728 X 90

2 MB 3

RECOMMENDED

1:30

(MIN:SEC)

MAXIMUM

4:00

(MIN:SEC)

20 .SWF

REQUIRED

IF NOT

INCLUDED IN

THE SCRIPT

.GIF

REQUIRED

(FOR USERS

WITHOUT

FLASH

PLAYER

INSTALLED)

300 X 250

300 X 100

THIRD PARTY AD-SERVING: DOUBLE-CLICK FOR ADVERTISERS (DFA)

Static Banner Creative SpecificationsUNIT FILE SIZE MEDIA TYPES ACCEPTED CLICK THROUGH URL

728 X 90

2 MB .JPG,.GIF REQUIRED300 X 250

300 X 100

Video Creative SpecificationsUNIT FILE SIZE MEDIA TYPES ACCEPTED CLICK THROUGH URL ALTERNATE IMAGES AUDIO/VIDEO BUTTONS

300 X 250

50 MB

.FLV, MPEG,

OTHERS UPON

REQUEST

REQUIRED IF NOT

INCLUDED IN THE

SCRIPT

.GIF REQUIRED

(FOR USERS

WITHOUT

FLASH PLAYER

INSTALLED)

YES770 X 577

Welcome Screen Creative SpecificationsUNIT FILE SIZE MEDIA TYPES ACCEPTED CLICK THROUGH URL STATIC SCREENS RICH MEDIA SCREENS

STANDARD: 960 X 768

MOBILE: 300 X 2502 MB .JPG,.GIF, .SWF REQUIRED SEE STATIC SPECS

SEE RICH MEDIA

SPECS




AUTO CLOSE AFTER 10

SECONDS300 X 600

728 X 90

300 X 250 560 X 600

728 X 315

560 X 250 LEFT


AUDIO/VIDEO

LENGTHFPS MAX

MEDIA TYPES

ACCEPTED

CLICK THROUGH

URL

ALTERNATE

IMAGES

970 X 90

728 X 90

300 X 250

300 X 600

300 X 100

1 MB 3

RECOMMENDED

1:30

(MIN:SEC)

MAXIMUM

4:00

(MIN:SEC)

20 .SWF

REQUIRED

IF NOT

INCLUDED IN

THE SCRIPT

.GIF

REQUIRED

(FOR USERS

WITHOUT

FLASH

PLAYER

INSTALLED)


728 X 90

1 MB .JPG,.GIF REQUIRED970 X 90350 X 250


50 MB

.FLV, MPEG,

OTHERS UPON

REQUEST

REQUIRED IF NOT

INCLUDED IN THE

SCRIPT

.GIF REQUIRED

(FOR USERS

WITHOUT

FLASH PLAYER

INSTALLED)

YES300 X 250

300 X 600

725 X 554


STANDARD: 960 X 768


SEE RICH MEDIA

SPECS

300 X 600300 X 100


DIGITAL SPECIFICATIONS, cont’d.

Elitetraveler.com uses responsive design in order to be compatible on mobile phones, tablets and smart televisions. This enables ads to be far more impactful than on a standard website. You can also tailor these banner ads so that a different ad appears for mobile users to the ad that appears for desktop users. If you want to target your banner ads by device, different sizes of banners will need to be provided as per the chart below.

Banner NameStandard Size(Mandatory)

Corresponding Mobile Size(Optional)

Leaderboard 728 x 90 300 x 100

Super Leaderboard 970 x 90 300 x 100

Large MPU 300 x 600 300 x 600

Medium Rectangle 300 x 250 300 x 250

3 x 1 Rectangle 300 x 100 300 x 100

Home Page High Impact Unit 725 x 554 270 x 200

Responsive Design

Homepage/Category Page Advertorial Creative SpecificationsUNIT FILE SIZE

MEDIA TYPES

ACCEPTEDCLICK THROUGH URL RICH MEDIA ADS VIDEO ADS

725 X 554

725 X 425

1 MB.JPG,.GIF, .SWF,

.FLV

REQUIRED IF

NOT INCLUDED

IN SCRIPT

SEE RICH MEDIA

SPECSSEE VIDEO SPECS

Site Skin Creative SpecificationsUNIT FILE SIZE MEDIA TYPES ACCEPTED CLICK THROUGH URL

230 X 1050 1 MB .JPG, .GIF REQUIRED

Custom Content

Contact your Elite Traveler sales representative or email [email protected] for details on Custom Advertising Packages

[email protected] [email protected] www.elitetraveler.com




AUTO CLOSE AFTER 10

SECONDS300 X 250 560 X 250 LEFT


AUDIO/VIDEO

LENGTHFPS MAX

MEDIA TYPES

ACCEPTED

CLICK THROUGH

URL

ALTERNATE

IMAGES

728 X 90

2 MB 3

RECOMMENDED

1:30

(MIN:SEC)

MAXIMUM

4:00

(MIN:SEC)

20 .SWF

REQUIRED

IF NOT

INCLUDED IN

THE SCRIPT

.GIF

REQUIRED

(FOR USERS

WITHOUT

FLASH

PLAYER

INSTALLED)

300 X 250

300 X 100

THIRD PARTY AD-SERVING: DOUBLE-CLICK FOR ADVERTISERS (DFA)


728 X 90

2 MB .JPG,.GIF REQUIRED300 X 250

300 X 100


300 X 250

50 MB

.FLV, MPEG,

OTHERS UPON

REQUEST

REQUIRED IF NOT

INCLUDED IN THE

SCRIPT

.GIF REQUIRED

(FOR USERS

WITHOUT

FLASH PLAYER

INSTALLED)

YES770 X 577


STANDARD: 960 X 768


SEE RICH MEDIA

SPECS

, cont’d

RATE CARD

PREMIUM PACKAGE - Elite Luxury Takeover:• 1 week Home Page Takeover, including high impact unit with optional link to supplied video, hosted on site• 500,000 ROS banner ad impressions across site• Standard IAB Units: 1@725 x 554; 1@728 x 90; 1@300 x 250; 1@300x100; 1@970x90; 1@300x600• One Editorial Feature in related category section, including supplied content, images, and contact information• One Banner in Elite Traveler Update E-Newsletter • Duration: 1 month (inclusive of 1 week Home Page Takeover during month)

Total Value: $39,500 / month

Package Rate: $15,000 / month

Note: Home Page Takeovers are offered weekly (Monday-Sunday), and on a first-come basis.

ELITE PACKAGE - Elite ROS Campaign:• 300,000 ROS banner ad impressions across site• Standard IAB Units: 1@725 x 554; 1@728 x 90; 1@300 x 250; 1@300x100; 1@970x90; 1@300x600• One Editorial Feature in related category section, including supplied content, images, and contact information• One Banner in Elite Traveler Update E-Newsletter • Duration: 1 month



BASIC DIGITAL PACKAGE – Banner Ads: • 120,000 ROS banner ad impressions across site • Standard IAB Units: 1@725 x 554; 1@728 x 90; 1@300 x 250; 1@300x100; 1@970x90; 1@300x600• One Banner in Elite Traveler Update E-Newsletter • Duration: 1 month



NOTE: THIS PACKAGE IS ONLY OFFERED WITH A MINIMUM 2 MONTH COMMITMENT.


RATE CARD

Elite Traveler Banners

Extended Elite Traveler Exposure

RATE CARD

ALL CPM RATES GIVEN ARE SUBJECT TO A MINIMUM SPEND OF $2,000 PER MONTH.

HOMEPAGE TAKEOVER, WELCOME SCREEN AND SITE SKINS ARE EACH SUBJECT TO A MINIMUM PURCHASE OF FOUR

WEEKS PER YEAR.

CUSTOM OPPORTUNITIES SUCH AS ADVERTORIALS AND SECTION SPONSORSHIPS ARE AVAILABLE.

PLEASE CONTACT YOUR ELITE TRAVELER SALES REPRESENTATIVE FOR DETAILS.

Rotational Banner PlacementsROS

(CPM)Category Targeting

(CPM)Geo-Routing

(CPM)Rich Media

(CPM)

970 x 90300 x 250300 x 600728 x 90

300 x 100

$60 $70 $70 $70

ALL RATES ARE NET AND PER UNIT.

ADD $5 PER 1,000 IMPRESSIONS FOR GUARANTEED PLACEMENT ABOVE THE FOLD AND FOR SPECIFIC PAGE

PLACEMENT REQUESTS.

Homepage Takeover Fixed Fee** $5,000 per week

Site Skin Fixed Fee $10,000 per week

Welcome Screen

Home Page $6,000 per weekInside Page $5,000 per week

Expandable Rich Media Banners (CPM) $80

Advertorial Coverage on Category Landing Pages $1,000 per week

Video Ad Placements

725 X 554 $2,500 per week

300 X 250 $2,000 per week300 X 600 $2,500 per week


RATE CARD

elitetraveler.com media kit 2014 · elitetraveler.com is the global leader in luxury lifestyle and...

Documents