EVER GREEN

STAY HEALTHY STAY TASTY

•MISSION Ever Green is a snack food producing company, providing natural and healthy food to the customer by making mutual benefit to our suppliers and employees and to become one of the leading Food producing company in India and abroad

•VISION Our vision is to become a market leader by providing natural and good quality food product to our customer to make them happier and healthier.

GOALS AND OBJECTIVES Company GoalsTo provide the best quality, natural and healthy products

at lowest price for the customerTo explore the global marketTo start own manufacturing centerTo diversify the business To become a market leader in natural snack food

products

Short Term Objectives To minimize the working capital and cost of production. Market penetration. To build good relationship with distribution channel. To offer the best customer service.

Long Term Objectives Make use of the economy of scale. Introducing new product varieties. Increasing foreign market share. To offer the best customer service. To become the market leader in India and abroad

PRODUCT AND SERVICESCoconut chips

Coconut chips, as any other chips, are a ready to eat snacks. Coconut chips are made by slicing the meat of mature coconut, which is then dehydrated and then dipped in osmotic medium like sugar syrup

The major characteristics of coconut chips Retains the natural flavor and nutrients present in coconut

Ready to eat snacks

Gluten freeNo cholesterol

0g trans fatGood source of fiber

No added oilNo preservatives100% NATURAL

There are mainly four flavors Chocolate coconut chips Ingredients: Coconuts, Cane Sugar, Organic Unsweetened Cocoa

Honey coconut chips Ingredients: Coconuts, Cane Sugar, Honey, Sea Salt

Toasted coconut chips Ingredients: coconuts, cane sugar, sea salt

Sweet & heat coconut chips Ingredients: coconuts, cane sugar, sea salt, garlic powder, onion powder, ground pepper, chili powder

MARKETTarget market Our initial market is in Kerala and in near future we will expand it nationally and later globally

CUSTOMERS Our targeted customer are everyone from the age of 5 to above who like natural and healthy food

Age 5 and above

Gender Male and Female

location Kerala

Income level Any

Social class and occupation Any

Education Any

PROMOTION STRATEGY• The targeted customers from the kids to the elders, we are mainly focusing

through television, newspaper, and magazine that creates impact on our targeted customers.

Magazine: Vanitha,Circulation: 6, 31,373 Gruhalakshmi,Circulation: 4, 95,421Newspaper: Malayala Manorama,Circulation: 2,232,585 Daily Mathrubhumi ,Circulation: 1,458,796 DailyBroachers: 10000 color broachers are to be distributes through

newspaper agencies

Operation plan• LOCATION OF THE PLANT THE PLANT IS LOCATED IN CHAVARA,KOLLAM• Physical requirements• Land: 10 cent• Building: 1000 Sq. feet Preprocessing area : 300 Sq. feet Processing area : 300 Sq. feet Finished good storage : 200 Sq. feet Office room and utility : 200 Sq. feet

• Personal Our organization currently needs 10 skilled employees including company partners. The working hours will be 8am to 6pm.

• Suppliers The organization has 4 suppliers, as there is a Hugh availability of raw material in Kollam, the suppliers can be changed according to the needs which will give an advantage for our company over the supplier • Credit polices Ever Green doesn’t sell goods on credit instead we increased the profit margin to wholesalers

SI. No Designation Number

1 Plant manager 12 Admin. Cum sales manager 1

3 Plant supervisor 14 Plant labors (per day) 7

Management team• Mr.Anandhu B and Mr.Ajesh R both from a well named business

family their strength include the ability to understand a wide range of business profiles, practices and market they will be heading the overall management of the company .• Mr. .Ananthu S who has been having a great experience in foreign

market and he is connected with different suppliers both domestic and foreign suppliers. • Mr.Ashwin CV and Mr.Shyam S Kumar both of them having a great

experience in the field of marketing they deals with logistic and marketing of the product

Financial Plan• Project at glance

No. Item At 80% capacity utilization

1 Sales Realization Rs.52 lakhs

2 Net Profit After Tax Rs. 13lakhs

3. Long Term Debt Rs.6.18 lakhs

4. Profit Margin 6.76

5. Pay back period 3 years .

Sales Forecast

2016 2018 2190

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20

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50

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100

Series 1

Series 1

DATA ANALYSIS• Product Awareness Among People

4%

96%

yes no

Interested To Buy And Try This Product

100%

yes no

Peoples view towards the product

93%

7%

No of Responses

Is fit to be launched Needs considerable modifications and refinement before it is launched

Rating of the product based on the following parameters

U n i q u e n e s s Q u a l i t y U ti l i t y V a l u e - i n - u s e V i s u a l a p p e a l

82 80

56

40

93

12 13

20

31

56 7

24

20

28

Chart TitleExcellent Good Average Poor Very poor

Suggest this product to friend and family

No of Responses

Yes NO