Business Plan

smartDriver

Content

• Introduction

• Problem

• Solution

• Market, Customers

• Competitive landscape

• Business and Revenue Models

• Management Team

• Financial Projections, Funding, Possible Exits

• Timeline

• Summary

Introduction

Vision : “smart” Services to the MANKIND

Company : Smart Solutions Pvt. Ltd.

Debut Product : smartDriver

Sector/Industry : Automobile/Mobile Apps

Presenter/Coordinator : Dr.Prashant Sharma

M:+91 9423114529

Landline:07182-237262

Email Id: psssharma2873@gmail.com

Address:Ganj Ward, Gondia(441601)

Introduction

smartDriver is a future of active Advance Driver Assistance System

smartDriver has tremendous market potential and very few competitors,

already in Billion Dollars, therefore creates huge attraction for the investors

and entrepreneurs

Our foreign competitors recently have achieved significant success, valued

few million dollars, only through very limited functionality or with costly

dedicated external hardware support

Right now no competitor company is identified in India

Introduction

smartDriver is providing smart solutions for zero accidents through

smartphone apps only

smartDriver will drastically enhance safety of driver, vehicle and

infrastructure across the globe and hence save valuable life and reduce

property loss

Our team has quality experience of working in the domain of intelligent

solutions for road transportation system

We are anticipating Rs. 25 lac for software's, simulator, additional human

expertise and marketing support for showcasing our app to the world

Problem

• The distraction and drowsiness of driver are the major cause of on road

accidents and related fatalities.

• Although passive driver assistance systems are in the vehicle but they are

costly and intrusive.

• Vehicle and driver safety are big concern but cost effective and precise

solutions are not available

Opportunity

• Intelligent Transportation System is in infant stage, specifically in developing

countries like India

• Few applications such as Automatic Toll Plazas, Smart Expressways and Real

Time Travel Information has just began.

• Vehicle and driver safety systems are next big thing in such countries

• Advanced Driver Assistance System will experience exponential growth over

the next couple of decades

Need

• Realisation of ZERO ACCIDENT CARS

• Save valuable Human Life

• Protect the costly vehicle

• Reduce the damage of infrastructure

• Cost effective and non intrusive active ADAS

• Present competitors have very limited functionality or uses costly dedicated

hardware interface

Proposed Solutions/Features

Warning Systems

• Lane Departure

• Front vehicle collision (day/night)

• Traffic sign recognition and traffic light detection

• Road potholes, ditches and bumps(speed breakers)

• Pedestrians, bicyclist and motorcyclist

• Stray animals and other Non moving obstacles

(drums, road repair warning placards)

Proposed Features continued…

Bluetooth based voice operated calling and answering

• Caller name through speaker of phone

• If accepted by user through voice command then call is connected to speakers

of car audio system

• If rejected then call disconnected

• If rejected with message then ‘car driving will call later’ message is send to the

caller through sms or whatsapp etc…

• Calling using voice command

Proposed Features continued…

• Driver Fatigue Detection: Head tilting, eye blinking and yawning

• Augmented reality based navigation system

• Pedestrian safety system- Walk and Talk while road crossing

Proposed Layout of the System

PedestrianBicyclistMotorcyclistStray AnimalsObstacles

Versions

• Ver1.0- Lane Departure Warning System & Frontal Collision Warning System (Vehicle, Pedestrians, Animals, Bicyclist, Motorcyclist, Non moving objects)

• Ver 2.0- Driver Fatigue Detection and Warning

• Ver 3.0- Bluetooth based voice operated calling

• Ver 4.0- Augmented reality based navigation system

Advantages of smartDriver over existing ADAS

Features of Existing ADAS and smartDriver

• Lane departure warning,

• Forward collision warning for

• front vehicle,

• pedestrian,

• bicyclist,

• motorcyclist,

• animals and

• other obstacle

This proposal will also have • potholes,

• speed breakers detection and warning

• traffic light detection and

• traffic sign recognition

Advantages of smartDriver over existing ADAS

• Driver fatigue detection and warning system

• It will also have bluetooth based voice operated calling and answering facility

• Augmented reality based navigation system

Working prototype of proposed system

• First version results of smartDriver is ready (Combined Scenario)

• Forward Collision Warning (Day)

• Forward Collision Warning (Night)

• Lane Departure Warning System

• Animal Detection System

Barriers of Entry

• Lack of human resource with intelligent computer vision system development skills

• Lack of funding for marketing or showcasing the product to the world

• Lack of impressive background except long association with RTM Nagpur University

Sample Feature-Benefits Table

Features Benefits

Lane Departure Warning System On Road Accident mitigation

due to driver’s distraction and

adverse road, weather and light

conditions

Forward Collision Warning System

Traffic Sign recognition and Traffic Light detection

Potholes and Speed Breakers Warning System

Voice operated calling and answering facility

Augmented reality based navigation system

Company Status/Progress

• Founder : Dr.Prashant Sharma (PhD, Electronics)

• Quality research in the domain of Intelligent Transportation System at PG and

Ph.D level under Dr. Preeti Bajaj (Director, GHRCE, Nagpur)

• Received accolades and inspiration from top notch research fraternity in the field

of Self Driving Cars and Advanced Driver Assistance Systems including –

• Prof. Alberto Broggi (VisLab, University of Parma, Italy)

• Prof. Mohan Trivedi(Laboratory of Intelligent & Safe Automobiles, UCSD, USA)

• Prof. Antonio Lopez (Autonomous Univ. of Barcelona, Spain)

Company Status/Progress

Primary results have started pouring out

• Lane departure warning system,

• Forward collision warning system(day/night),

• Animal detection and warning

• Scenario building using PreScan Simulator is done under day/night/rain/fog

conditions

• First version of smartDriver is successfully simulated

Request for getting streamlined guidance from renowned universities is

acknowledged from University of Parma, Italy and Autonomous University of

Barcelona, Spain

Market

• The market for the proposed system is global and dense.

• The system will cater to all the vehicle owners with smartphone

• The exact figure could be estimated from the database of

• Vehicle owner across the world

• Smartphone owners with vehicle across the globe

• Target production of automobile companies for the next few years

• Estimated rise in smartphone user for the next few years

Market

$18 Billion

Market challenges and Company’s potential

• Market Challenges

• No proven credibility of active ADAS

• Lack of penetration (specifically vision based systems)

• Still a part of very high end luxurious vehicles

• Company’s Potential

• Quality experience in Intelligent System Design

• Extensive involvement in Intelligent Transportation System domain

• Enormous zeal to lead this sector globally

Potential Customers

For service to the client

Through automobile companies

• Mahindra , Tata and Maruti and others automobile giants across the globe

Through smartphone operating system suppliers

• Google, Apple, Microsoft, Firefox and others

Navigation System product manufacturing companies

As a freelancer it could also be uploaded to Android/iPhone/Microsoft… market of apps

For Technology

Nvidia, Wikitude, Mobileye and Harman

Competition

• iOnRoad

• Mobileye

• Nvidia App

• GT WiFiCam

• CarSafe

• SarmoTek

• Videantis

Strength : Huge funding and long experience

Weakness : Uses costly and dedicated additional

hardware or have very limited functionality

Opportunity : Still very few players are working aggressively

in this field

Weakness of competitors and opportunities ahead are the guiding force

behind this proposal

Useful Technologies and References for Computer Vision based ADAS

• LISA(UCSD,USA)- Lane Tracking system using Hybrid Kalman and Particle filter

• UAB(Barcelona,Spain)- intelligent systems for vision based pedestrian detection and warning

• VisLab(Univ. of Parma,Italy)- Real world database of varying road, light and weather conditions

• Embedded Vision Summit(May, 11-13, 2015) – Santa Clara California—Engineers interested in incorporating visual intelligence into electronic systems and software

• SarmoTek and videantis (both ADAS)

Advantages

• Intelligent computer vision technology is the key part of system

• No additional hardware is required only smartphone is enough

• No vehicle design modification is required

• Extensive search has been made to check for any patent infringement created

by the proposed app but no match has been identified which shows more than

20% similarity

Competition and Advantages

System LDW FCW

vehicle

FCW

pedestrians

FCW

Animals

FCW

Bicyclist

and

Motorcyclists

Potholes

and Speed

Breakers

Warnings

Voice

Calling and

Answering

system

Augmented

Reality

based

Navigation

System

Dedicated

Hardware

(not

desirable)

Drowsiness

Detection

smartDriver * * * * * * * * *

iOnRoad * *

Mobileye * * * *

Nvidia App * * * * *

GT WiFi Cam * * *

Wikitude Drive * *

CarSafe * * *

Sarmotek * * Traffic Light Detection and Traffic Speed Sign Detection Systems are also included *

Videantis * * * *

Startup Budget/Use of Proceeds

First year Budget Cost

(Rs. in Lacs)

Local Advertising 5

Marketing 10

Accounting and legal 1

Rent 1

Internet & Telephone 0.5

Software/Hardware 5

Website 0.5

Manpower for Product development assistance 2

Total 25

Funding

• The product developing hardware, such as High end Laptop and Smartphone

is self financed

• Another Rs. 25 lacs is needed for product development (manpower, hardware,

software), marketing and other expenses

• The financed amount will be in the form of seed funding through angel

investors with negotiable equity for the financers.

Marketing Plan

• The launching of the apps would be on world Auto Expo, App World conference or similar event.

• The aggressive advertising campaign including poster display at Car Showrooms and Service Centers.

• Video clipping showing the functionality of the app on website, youtube, print media, TV channels.

• The apps could be directly downloaded from App Store, purchased from automobile company as license or could be built in app with smartphone operating system.

Pricing

The pricing will depend upon how the product is taken to the customer-

• If smartphone operating system or automobile company purchase the product

then it will be a one time transfer of technology cost.

• iOnRoad with only Forward Collision Warning System was acquired by Harman

Entertainment Company in few million dollars

• iOnRoad is priced Rs. 300/- per download with nearly 5000 downloads till date

• If freelancer mode is adopted then per app download amount will be charged

(Passive safety systems ex. Airbags cost min Rs.25000/- per vehicle and other

inbuilt safety feature costs lacs of rupees in luxury cars)

Business/Revenue Model

• The app will be sold to smartphone operating system developing companies

• This could also be sold to automobile company

• As a freelancer it could also be uploaded to Android/iPhone/Microsoft…

market of apps

• The revenue will be generated through transfer of technology to above target

customers or by through downloading charges from apps market

Financial/ Revenue Projections and Exit Strategies

Year Total

Market

New

Companies

Share of

New

Companies

Existing

Companies

Share of existing

companies

2017 $10 Billion

or

Rs.60K Cr

Approx.

100 approx. 0.1% per Company= 10%

Rs.6K Cr approx.

<10 90%

Rs.54K Cr approx.

Financial/ Revenue Projections and Exit Strategies

Financial

Year

Investments Downloads Download

Pricing

Gross

Return

Innovators

Profit

Investors

Profit

2015-16 Rs.25 lacs

funding

5000 Rs.1000 Rs.50

Lacs

~Rs.22Lacs Principal

+

Interest

+

Profit

Rs. 2.5 lacs

2016-17 Rs.25 lacs

Funding +

50%

Innovators

Profit share

50000 Rs.1000 Rs.5 Cr ~Rs.4.27Cr Principal

+

Interest

+

Profit

Rs.47.5 lacs

2017

(Exit Point)

$ 10

Million

Rs. 54 Cr Rs.6 Cr

Financial/ Revenue Projections

Global Market99.9%

smartDriver's Share0.1%

Global Market smartDriver's Share

February 2015

Test

Milestone

March 2015

Break-even

Milestone

February 2015

Development

Milestone 1

February 2015

Remaining Versions

Development

Milestone

August 2016

Transfer of

Technology

February 2017

Partnered

First Sales

August

2015

1st Financing

Rs.25 Lacs2nd Financing

Value-Added Milestones Timeline

Early 2017

Early 2016

SummaryConfident Competent and Passionate

Catch-me Young

State-of-the-Art Technological Approach

Futuristic Solutions

High Returns with Tremendous Expansion Potential

Ambitious ProjectsSmart Home Automation

Smart Security Systems

Smart AgroDrones

Dream ProjectSmart Cars

committed to bring smart changes …