aws analytical solutions - cloud object storage | … alvarez | emea bdm for big data, analytics...
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Antonio Alvarez | EMEA BDM for Big Data, Analytics & Artificial Intelligence
E-mail: [email protected]
@A_AlvarezGarcia
AWS Analytical SolutionsHow AWS is Helping customers adopt Big Data
Many thousands of companies use AWS for Analytics
BI
SQL Exploration (ATHENA)
AWS Market
Place:
Tableau, Denodo,
Qlik, Informatica
(EMR) Advanced
application (anything
you can imagine with
code)
Your hottest Business Data in
the hands of the business,
power users, etc.. (Standard
SQL, Fast and Scalable)
Amazon Artificial
Intelligence: ML, Deep
Learning solutions,
platforms & Engines
(MXNET)
3 Vs, all formats
Data Scientist,
Power Users, no servers
All Data, All
Business and IT
needs
Server-Less
(Lambda,
Athena, Glue…)
Proven at Scale:
Netflix, Finra, John
Deere, Nokia…
Searching capabilities, as
a Service
In-memory BI for all
users
Lambda: Code running
with no Servers
Direct Connect: extend the value
of your on-premises investments
T. Data Bases
Massive data Movement
DB Migration & Replication
Streaming and CEP
Let´s listen to our Customer
ARTIFICIAL INTELLIGENCE FOR MARKETING
Neural.ONE is a marketing platform that uses artificial intelligence to help marketers improve brand performance and
boost business results
ABOUT NEURAL.ONENeural.One:Confidencial
JESÚS
OLLERO
NACHO
SUANZES
Global
Local
Neural.One:Confidencial
NEURAL.ONE IS BECOMING ONE OF THE STRONGEST MARKETING PLATFORMS
IN THE MARKET
Neural.One:Confidencial
GLOBAL ADVERTISING SPEND
$ 600billion
THE CHALLENGE
Neural.One:ConfidencialTHE CHALLENGE
Neural.One:Confidencial
Marketers are facing two issues in the new era of advertising; shifting budgets to digital and ROI based in Last Click Strategies
NEURAL.ONE CREATES ATTRIBUTION MODELSBASED ON ARTIFICIAL INTELLIGENCE
THE CHALLENGE
Neural.One:Confidencial
● POWERFUL TRACKING SYSTEMS
● BIG DATA MANAGEMENT
● HIGH PROCESSES AND OPERATIONS
● ALGORITHMS FOR REAL TIME ACTIONS
WHY AWS
Neural.One:Confidencial
ReceptoresAmazon
ECS(Docker)
DistribuciónAmazon Kinesis
FireHose
Almacenamiento TemporalesAmazon S3
Procesos de datos y
algoritmosAmazon Lambda
Base de datos y data lake
AmazonDynamo y S3
Colas de acciones
Amazon SQS
Procesos y resultados
Amazon ECS
(Docker)
Datos EstructuradosAmazon RDS
WHY AWS
BENEFITS WHEN USING REAL TIME ARTIFICIAL INTELLIGENCENeural.One:Confidencial
UP TO 50%
ROI
UP TO 20%
CPA MEDIA BUYING
ORIENTATION
UP TO 80% UP TO 25%
SALES
MAIN RESULTS WHEN USING NEURAL.ONE MARKETING PLATFORM
FRAUD REDUCTION
UP TO 80%
UP TO 50%
SAVINGS ON MEDIA PLAN
Thank you
Contact information:
Antonio Alvarez
EMEA BDM for Big Data/Analytics
Twitter: @A_alvarezGarcia
E-mail: [email protected]