#awapac - advertising weekapac.advertisingweek.com/.../apac-2018-media-kit-web.pdf ·...
TRANSCRIPT
J U LY 3 0 – A U G U S T 2 , 2 0 1 8#AWAPAC
DEBUTING IN SYDNEY IN WINTER 2018
Advertising Week is a hybrid of inspiring thought
leadership and entertaining and engaging special
events. Advertising Week APAC draws from the
client, media, technology and broader cultural
communities while focusing on key business drivers
which shape and influence the global industry.
ADVERTISING WEEK APAC transcends traditional industry conferences with its
combination of global industry thought leaders and “A List” stars.
Advertising Week APAC is the latest edition alongside AWEurope, held each
spring in London, AWAsia, held each summer in Tokyo, AWLATAM, each winter in
Mexico City, and Advertising Week in New York City, which will celebrate its 15th
year this fall.
A S I A P A C I F I C ’ S G L O B A L G A T H E R I N G
O F M A R K E T I N G & C O M M U N I C A T I O N S L E A D E R S
235 EVENTS 35,206 ATTENDEES 743 SPEAKERS 203 SEMINARS & WORKSHOPS 285 REGISTERED PRESS
102 EVENTS 12,006 ATTENDEES 185 SPEAKERS 162 REGISTERED PRESS
E U R O P E 2 0 1 8 A T T E N D A N C E
L A T A M 2 0 1 8 A T T E N D A N C E
D E L E G A T E P R O F I L E
D E L E G A T E P R O F I L E
C O M P A N Y T Y P E
C O M P A N Y T Y P E
J O B R O L E S
J O B R O L E S
S O C I A L & C O N T E N T
78,095,094TWITTER IMPRESSIONS
41,413,682INSTAGRAM IMPRESSIONS
8,818#AWASIA HASHTAG USES
130 SEMINARS, WORKSHOPS & EVENTS 14,198 ATTENDEES 236 SPEAKERS 242 REGISTERED PRESS
D E L E G A T E P R O F I L E
Agency - Media 19%Agency - Creative 17%Media Owner 20%Marketer -Brand 19%Tech/Digital 19%Other 6%
President/CEO 11%CMO/CFO/COO 14%EVP/Managing Dir 23%Vice President 20% Director 12%Manager 10%Other 10%
A S I A 2 0 1 8 A T T E N D A N C E
C O M P A N Y T Y P E J O B R O L E S
Agency, Creative 12%Agency, Media 15%Brand 14%Media Owner 28%Technology & Digital 25%Other 6%
Media Company 17%Brand 13%Technology 22%Agency, Media 19%Agency, Creative 18%Other 11%
C-Level 9%Director 28%EVP/Managing Dir. 14%Manager 32%President 8%Other 9%
President/CEO/Founder 15%EVP/Managing Dir/C-Level 14%Vice President 8%Director 25%Manager 17%Coordinator 12%Other 9%
D E L E G A T E P R O F I L E S O C I A L & C O N T E N T
N E W Y O R K 2 0 1 7 A T T E N D A N C E
C O M P A N Y T Y P E J O B R O L E S
280+ EVENTS 98,000+ OVERALL ATTENDANCE 11,000+ DELEGATES 1,217 SPEAKERS 270 SEMINARS & WORKSHOPS 54,000+ ATTENDANCE AT SEMINARS 513 REGISTERED PRESS
467,940,351#AWNEWYORK SOCIAL IMPRESSIONS
35,424TOTAL TWEETS USING #AWNEWYORK
16,824,461TOTAL #AWNEWYORK INSTAGRAM IMPRESSIONS
Agency – Creative 21%Agency – Media 19%Brands 18%Ad-Tech 11%Media Company 23%Other 8%
C-Level 7%Coordinator 9%Manager 19%Director 21%Vice President 17%EVP & Managing Director 14%President/CEO/Founder 13%
S O C I A L & C O N T E N T
S O C I A L & C O N T E N T
171,093,010TWITTER IMPRESSIONS
71,255,764TWITTER IMPRESSIONS
6,796,333INSTAGRAM IMPRESSIONS
11,376,069INSTAGRAM IMPRESSIONS
13,314#AWEUROPE HASHTAG USES
29,410#AWLATAM HASHTAG USES
A W G L O B A L A T T E N D A N C E
2018 AWAPAC PROJECTED NUMBERS
4 DAYS 100+ EVENTS
4,000+ ATTENDEES 200+ SPEAKERS
TARGETED COUNTRIES
AUSTRALIA • NEW ZEALAND • SINGAPORE
PHILIPPINES • MALAYSIA • HONG KONG
CHINA • INDONESIA • VIETNAM
SOCIAL & CONTENT
40,000,000+#AWAPAC IMPRESSIONS
AND MENTIONS OF @ADVERTISINGWEEK
8,000+TOTAL TWEETS USING #AWAPAC
10,000,000+SOCIAL ACCOUNT IMPRESSIONS
20,000+OFFICIAL GUIDE DISTRIBUTION
DELEGATE PROFILE
Agency - Media 21%
Agency - Creative 18%
Media Owner 19%
Marketer 18%
Tech/Digital 21%
Other 3%
President/CEO 11%
CMO/CFO/COO 14%
Evp/Managing Dir 19%
Vice President 20%
Director 15%
Manager 11%
Other 10%
W H E N W A S T H E F I R S T
A D V E R T I S I N G W E E K ?
The first Advertising Week took place in New York in 2004
and is approaching it’s 15th edition this fall. Advertising Week
Europe takes place in London and just wrapped up its 6th year.
Advertising Week Asia held it’s second edition in May of 2017, and
the first AWLATAM in Mexico City took place in Februaryt 2018.
F A Q s
W H E R E A N D W H E N
I S A D V E R T I S I N G W E E K A P A C ?
July 30 – August 2, 2018
Sydney, Australia • Luna Park
W H O A T T E N D S
A D V E R T I S I N G W E E K A P A C ?
Advertising & Media professionals from throughout the ecosystem with
the main concentration coming from
AGENCY – CREATIVE & MEDIA MEDIA OWNERS
BRAND MARKETERS TECHNOLOGY
Advertising Week holds events that cater to all levels of industry
professionals from CEOs to day-to-day Account Planners and Buyers
and everyone in between.
W H A T I S T H E F O R M U L A
F O R A D V E R T I S I N G W E E K ?
F A Q s
Best and Brightest By Day
Thought Leadership featuring the
industry’s best and brightest talents
Star-Talent Driven
Special Events
Special events targeting all
demographics featuring A-list
entertainment and content
Leading Edge Tech
Advertising Week Experience:
Disruptive technology showcase
F A Q sHow can I participate?
PA R T N E R S H I P
Reach advertising and media’s most influential audience.
Choose from Advertising Week APAC’s menu of
opportunities to accomplish your marketing objectives.
C O N T A C T Clive Prosser at [email protected]
T H O U G H T L E A D E R S H I P
Have something to say? Tell the world on the Advertising Week APAC stage.
C O N T A C T Elizabeth Petra at [email protected]
AT T E N D
Learn and rub shoulders with industry heavyweights.
B U Y A PA S S apac.advertisingweek.com/register