advertising media
DESCRIPTION
This presentation is about the media options that are available for advertising along with their critical analysis.TRANSCRIPT
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“The communication channels through which message moves to receiver is called Media.” Philip Kotler
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Print Media
Broadcast Media
Outdoor/Mural Advertising Media
Direct Mail Advertising Media
Internet Media
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Newspaper
Magazines/ journals
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Wide coverage
Low cost
Flexibility
Quick delivery
Geographical selectivity
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Short life span
Only suitable for literates
No audio effect
Informative but not persuasive
Poor quality of paper
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Selectivity
Long life span
Better quality
Credibility
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Only suitable for literates
Long lead time
High cost
No audio effect
Informative but not persuasive
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TV
Radio
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Strong impact
Demonstration
Wide coverage
Geographical selectivity
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Expensive
Long production time
Not suitable, if target audience is
less
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Advantages
Low cost
Wide coverage
Disadvantages
Absence of visual effect
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Neon signboards
Posters
Vehicle/transit advertising
Sky advertising Illuminating lights
Sky balloons
Smoke writing
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Sandwichmen
Banners
Wall painting
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Long life
Geographical selectivity
Gain attention easily
Economical
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Detailed message can’t be given
Lacks audio
effects
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Leaflets/pamphlets
Circulars
Catalogues
Booklets/ brochures
Personal letters
Company magazines
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Highly selective
Detailed information can be provided
Establishes personal contact
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Not suitable when customers are large in number
Lack of prestige
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www page
Pop ups
Banner ads
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Low cost
Wide growth in computers
Detailed message
Interactive media
Can be measured by counting hits
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Still in infancy stage
Unsolicited emails are not welcomed
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