mobile advertising across apac region
TRANSCRIPT
% Regional Share Q3, 2016% Regional Share Q3, 2016
TOP MARKETTOP MARKET
IndonesiaChinaIndiaSouth KoreaJapan
32.8%24.7%13.0%8.2%3.4%
[email protected] @InMobiwww.inmobi.com / /
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
OS SHAREOF IMPRESSIONSOS SHAREOF IMPRESSIONS
+ - Percentage point change since Q2 2016
67.6%ANDROID
-2.0
32.1%iOS
+ 1.8
0.3%OTHERS
+ 0.2
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
MANUFACTURER’S SHARE OF IMPRESSIONSMANUFACTURER’S SHARE OF IMPRESSIONS
+ - Percentage point change since Q2 2016
32%Apple
+1.8 -3.2 +1.1 -0.3 +0.5 -0.2 +0.3 +10.5
29%Samsung
5%Xiomi
4%Asus
4%OPPO
4%Lenovo
2%Huawei
21%Others
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
HANDSET SHARE OFIMPRESSIONSHANDSET SHARE OFIMPRESSIONS
APPLEiPHONEAPPLEiPHONE
24.9%
+1.0+1.0
APPLE iPADAPPLE iPAD
7.0%
+0.9+0.9
SAMSUNGSM-G313HZSAMSUNGSM-G313HZ
1.4%
-0.2-0.2
SAMSUNGGT-G530HSAMSUNGGT-G530H
1.4%
-0.2-0.2
+ - Percentage point change since Q2 2016
SAMSUNGGT-J500GSAMSUNGGT-J500G
1.1%
+0.2+0.2
Q3, 2016 Q2, 2016
DEVICE SHARE OFIMPRESSIONSDEVICE SHARE OFIMPRESSIONS
Tablets & ConnectedDevices
Smartphones Feature Phones
96%96%MOBILEAPPMOBILEAPP
% share of Total Available Impressions
Ad impressions on the InMobi network in APAC that are delivered on mobile apps.
Ad impressions on the InMobi network in APAC that are delivered on mobile apps.
Q3 2016 vs Q2 2016Q3 2016 vs Q2 2016
APAC MOBILE MARKETOVERVIEW
4%MOBILEWEBAd impressions on the InMobi network in APAC that are delivered on mobile websites.
89.9%90.1%
10.1% 9.9%0.0% 0.0%