social media report - soap brands (apac region) may 2016

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May 1 st May 31 st 2016 Top Soap Brands on Social Media

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  • May 1st May 31st 2016

    Top Soap Brands on Social Media

  • Soap Brands: Social Media Report

    This Report looks at how

    Soap Brands (APAC) performed on Social Media between

    May 1st May 31st, 2016

  • Generate Your Own Social Media Report

    This report was generated entirely by the

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  • Comparison of

    SOAPS" Facebook Pages

    May 01, 2016 - May 31, 2016

  • POND'S Indonesia had the largest fan base of 2,554,935 while Lifebuoy Bangladesh showed the highest fan growth of 5.28%.

    -1.0%

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

    Gro

    wth

    %

    Number of Fans

    LUX(BD) POND'S ID(US) Citra Lifebuoy(BD) Dove(PK)

    Rejoice Philippines Kao Corporation Palmolive Naturals Shiseido Olay(PH)

    Fans

  • 0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Rejoice

    Philippines

    Dove(PK) Citra LUX(BD) Kao

    Corporation

    POND'S ID(US) Lifebuoy(BD) Olay(PH) Shiseido Palmolive

    Naturals

    Philippines Countries < 2% Taiwan Hong Kong Pakistan Thailand Indonesia Other Countries Japan Bangladesh

    Fans - Geography

  • Lifebuoy(BD) had the highest PTAT of 17.66% as a percentage of its average number of Fans during this time period.

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    12.0%

    14.0%

    16.0%

    18.0%

    20.0%

    0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

    Pe

    op

    le t

    alk

    ing a

    bo

    ut (a

    s %

    of

    Fa

    ns)

    Average Number of Fans

    LUX(BD) POND'S ID(US) Citra Dove(PK) Lifebuoy(BD) Rejoice Philippines Palmolive Naturals Kao Corporation Shiseido Olay(PH)

    Conversations

  • Palmolive Naturals published the greatest number of posts (34). POND'S ID(US) had the highest average engagement, with a

    score of 1,000.

    0 5 10 15 20 25 30 35 40

    0 200 400 600 800 1000 1200

    LUX(BD)

    POND'S ID(US)

    Citra

    Lifebuoy(BD)

    Dove(PK)

    Rejoice Philippines

    Kao Corporation

    Palmolive Naturals

    Shiseido

    Olay(PH)

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Engagement - Posts

  • POND'S ID received the most number of Likes (1,196,137) and Comments (8,755) and Lifebuoy(BD) had the most number of

    Shares (2,658).

    0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

    LUX(BD)

    POND'S ID(US)

    Citra

    Dove(PK)

    Lifebuoy(BD)

    Rejoice Philippines

    Palmolive Naturals

    Kao Corporation

    Shiseido

    Olay(PH)

    Likes Comments Shares

    Engagement Breakdown

  • Most Engaging Brand Posts Olay(PH)

    31-MAY-16, TUE 10:00PM

    #BlushLikeJanellaWithOlay

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 72,800 442 387 Uncategorized

    Lifebuoy(BD)

    28-MAY-16, SAT 6:00AM

    ! Lifeb ..

    Citra

    27-MAY-16, FRI 3:56AM

    3

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 26,625 130 329 Uncategorized

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 72,300 117 876 Neutral

    http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981

  • Most Engaging Brand Posts Lifebuoy(BD)

    25-MAY-16, WED 6:00AM

    ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 29,553 108 227 Uncategorized

    LUX(BD)

    25-MAY-16, WED 2:00AM

    Our work area today? A floral mess ;)

    #roses #lux #finefragrance #illustrations

    #craftedbylux #pet ..

    Lifebuoy(BD)

    22-MAY-16, SUN 8:00AM

    ? ! !

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 60,301 147 103 Uncategorized

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 69,716 267 1,571 Uncategorized

    http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783

  • POND'S ID(US)'s Facebook Page saw the highest number of Fan posts (157).

    0 20 40 60 80 100 120 140 160 180

    LUX(BD)

    POND'S ID(US)

    Citra

    Lifebuoy(BD)

    Dove(PK)

    Rejoice Philippines

    Kao Corporation

    Palmolive Naturals

    Shiseido

    Olay(PH)

    Number of Fan Posts

    Fan Posts

  • Rejoice Philippines received the highest percentage of Positive Sentiment (100.00%).

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    POND'S ID(US)

    Citra

    Lifebuoy(BD)

    Rejoice Philippines

    Palmolive Naturals

    Shiseido

    Olay(PH)

    Negative Neutral Positive

    Sentiment Analysis

  • POND'S ID responded to the highest percentage of Fan posts (68.79%).

    0.0%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    70.0%

    80.0%

    0 500 1000 1500 2000 2500 3000 3500 4000 4500

    % o

    f F

    an

    Po

    sts

    Bra

    nd

    Re

    sp

    on

    de

    d t

    o

    Average Response Time (mins)

    POND'S ID(US) Citra Lifebuoy(BD) Rejoice Philippines Palmolive Naturals Shiseido Olay(PH)

    Brand Responses

  • Palmolive Naturals published the most with 34 posts, among the brands studied here.

    3%

    30%

    4%

    9% 16%

    5%

    12%

    2%

    11%

    8%

    Lifebuoy(BD) Palmolive Naturals Citra LUX(BD) Shiseido POND'S ID(US) Kao Corporation Olay(PH) Dove(PK) Rejoice Philippines

    Share Of Voice Volume of Posts

  • POND'S ID received the largest volume of Likes (1,196,137), among the brands analyzed.

    6%

    27%

    7%

    12%

    0%

    44%

    0%

    3%

    1% 0%

    Lifebuoy(BD) Palmolive Naturals Citra LUX(BD) Shiseido POND'S ID(US) Kao Corporation Olay(PH) Dove(PK) Rejoice Philippines

    Share Of Voice Likes

  • POND'S ID received the largest volume of Comments (8,755), among the Soap Brands studied here.

    4%

    13%

    2%

    7%

    3%

    52%

    0%

    3%

    15%

    1%

    Lifebuoy(BD) Palmolive Naturals Citra LUX(BD) Shiseido POND'S ID(US) Kao Corporation Olay(PH) Dove(PK) Rejoice Philippines

    Share Of Voice Comments

  • Lifebuoy(BD) received the largest volume of Shares (2,658), among the brands compared.

    27%

    17%

    10%

    11%

    6%

    12%

    1% 4%

    10%

    2%

    Lifebuoy(BD) Palmolive Naturals Citra LUX(BD) Shiseido POND'S ID(US) Kao Corporation Olay(PH) Dove(PK) Rejoice Philippines

    Share Of Voice Shares

  • Generate Your Own Social Media Report

    This report was generated entirely by the

    Unmetric Reporting Engine.

    It took minutes to create.

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    Social Media Report Now

    http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=confectionery&utm_source=slideshare&utm_medium=button

  • Analysis of

    Citra Facebook Page

    May 01, 2016 - May 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY

    477,677 2,986 .63% Thailand

    Citra

  • Engagement Score Total Fan Posts

    1,000 10

    Total Posts Brand Response Rate

    5 40.00%

    Total Likes Avg. Reply Time

    182,285 2 days, 17 hrs, 14 mins

    Total Comments General Sentiment

    354 Neutral

    Total Shares

    948

    BRAND POSTS FAN POSTS

    Brand Overview

  • 472K

    473K

    474K

    475K

    476K

    477K

    478K

    30-Apr 7-May 14-May 21-May 28-May

    Fan Growth

    Total Fans

    477,677

    New Fans

    2,986

  • Engagement

    0

    250

    500

    750

    1,000

    1,250

    1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

    Citra had an average engagement score of 1000 and a highest of 1000.

  • Community Analysis

    Citra fans are largely from Thailand followed by Indonesia.

    Distribution of Fans

    0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K

    Thailand

    Indonesia

    United States

    Malaysia

    Korea

    Cambodia

    Lao Peoples Democratic Republic

    Myanmar

    Australia

    Bulgaria

  • 0

    1

    1

    2

    2

    3

    1-May 8-May 15-May 22-May 29-May

    Brand Posts

    Top keywords used Frequency

    Citra 2

    cover photo 1

    http://goo.gl/jDPWgC 1

    1

    Tesco Online 1

  • 60%

    40%

    Brand Participation Brand Non Participation

    Brand Posts - Engagement

    Citra responded to 3 conversations generated by the 5 Posts they published.

    Brand Responses

  • Most Engaging Brand Posts

    27-MAY-16, FRI 3:56AM

    3

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 72,300 117 876 Neutral

    10-MAY-16, TUE 10:58PM

    13-MAY-16, FRI 8:31AM

    199 25 .. Tesco Online ! http: ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 109,784 233 68 Neutral

    ENGMT. LIKES COMMENTS SHARES

    33 72 3 3

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 1 2 3 4

    0 200 400 600 800 1,000 1,200

    Videos

    Photos

    Links

    Plain Text

    Polls

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 1 2 3

    0 200 400 600 800 1,000 1,200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    1

    1

    CLICK 1

    m.facebook.com/clip

    posex

    1

    1

    User Posts

    0

    1

    1

    2

    2

    3

    1-M

    ay

    2-M

    ay

    3-M

    ay

    4-M

    ay

    5-M

    ay

    6-M

    ay

    7-M

    ay

    8-M

    ay

    9-M

    ay

    10

    -Ma

    y

    11

    -Ma

    y

    12

    -Ma

    y

    13

    -Ma

    y

    14

    -Ma

    y

    15

    -Ma

    y

    16

    -Ma

    y

    17

    -Ma

    y

    18

    -Ma

    y

    19

    -Ma

    y

    20

    -Ma

    y

    21

    -Ma

    y

    22

    -Ma

    y

    23

    -Ma

    y

    24

    -Ma

    y

    25

    -Ma

    y

    26

    -Ma

    y

    27

    -Ma

    y

    28

    -Ma

    y

    29

    -Ma

    y

    30

    -Ma

    y

    31

    -Ma

    y

    Positive Neutral Negative

  • Citra responded to 4 conversations generated by the 10 Posts fans published.

    User Posts - Engagement

    Brand Responses

    40%

    60%

    Brand Participation Brand Non Participation

  • Analysis of

    Lifebuoy Facebook Page

    May 01, 2016 - May 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

    153,137 7,682 5.28% Banglad

    esh Not Available

    Lifebuoy

  • Engagement Score Total Fan Posts

    1,000 17

    Total Posts Brand Response Rate

    4 0.00%

    Total Likes Avg. Reply Time

    176,182 0 sec

    Total Comments General Sentiment

    718 Neutral

    Total Shares

    2,658

    BRAND POSTS FAN POSTS

    Brand Overview

  • 140K

    142K

    144K

    146K

    148K

    150K

    152K

    154K

    30-Apr 7-May 14-May 21-May 28-May

    Fan Growth

    Total Fans

    153,137

    New Fans

    7,682

  • Engagement

    0

    250

    500

    750

    1,000

    1,250

    1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

    Lifebuoy had an average engagement score of 1000 and a highest of 1000.

  • Community Analysis

    Lifebuoy fans are largely from Bangladesh followed by Saudi Arabia.

    Distribution of Fans

    0K 20K 40K 60K 80K 100K 120K 140K 160K 180K

    Bangladesh

    Saudi Arabia

    Malaysia

    United Arab Emirates

    Qatar

    Bahrain

    Mexico

    Singapore

    Iran

    Mauritius

  • 0

    0

    0

    1

    1

    1

    1

    1-May 8-May 15-May 22-May 29-May

    Brand Posts

    Top keywords used Frequency

    2

    1

    Antibacterial soap Lifebuoy

    1

    Lifebuoy 1

    1

  • Most Engaging Brand Posts

    28-MAY-16, SAT 6:00AM

    ! Lifeb ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 26,625 130 329 Uncategorized

    25-MAY-16, WED 6:00AM

    ..

    22-MAY-16, SUN 8:00AM

    ? ! !

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 29,553 108 227 Uncategorized

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 69,716 267 1,571 Uncategorized

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 1 2 3 4 5

    0 200 400 600 800 1,000 1,200

    Photos

    Plain Text

    Links

    Videos

    Polls

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 1 2 3

    0 200 400 600 800 1,000 1,200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    2

    1

    1

    1

    1

    User Posts

    0

    1

    1

    2

    2

    3

    1-M

    ay

    2-M

    ay

    3-M

    ay

    4-M

    ay

    5-M

    ay

    6-M

    ay

    7-M

    ay

    8-M

    ay

    9-M

    ay

    10

    -Ma

    y

    11

    -Ma

    y

    12

    -Ma

    y

    13

    -Ma

    y

    14

    -Ma

    y

    15

    -Ma

    y

    16

    -Ma

    y

    17

    -Ma

    y

    18

    -Ma

    y

    19

    -Ma

    y

    20

    -Ma

    y

    21

    -Ma

    y

    22

    -Ma

    y

    23

    -Ma

    y

    24

    -Ma

    y

    25

    -Ma

    y

    26

    -Ma

    y

    27

    -Ma

    y

    28

    -Ma

    y

    29

    -Ma

    y

    30

    -Ma

    y

    31

    -Ma

    y

    Positive Neutral Negative

  • Analysis of

    LUX Facebook Page

    May 01, 2016 - May 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

    810,339 12,434 1.56% Banglad

    esh Not Available

    LUX

  • Engagement Score

    998

    Total Posts

    10

    Total Likes

    315,821

    Total Comments

    1,227

    Total Shares

    1,058

    BRAND POSTS

    Brand Overview

  • 785K

    790K

    795K

    800K

    805K

    810K

    815K

    30-Apr 7-May 14-May 21-May 28-May

    Fan Growth

    Total Fans

    810,339

    New Fans

    12,434

  • Engagement

    0

    250

    500

    750

    1,000

    1,250

    1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

    LUX had an average engagement score of 998 and a highest of 1000.

  • Community Analysis

    LUX fans are largely from Bangladesh followed by Malaysia.

    Distribution of Fans

    0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

    Bangladesh

    Malaysia

    Qatar

    Italy

    Bahrain

    United States

    India

    Kuwait

    Maldives

  • 0

    0

    0

    1

    1

    1

    1

    1-May 8-May 15-May 22-May 29-May

    Brand Posts

    Top keywords used Frequency

    finefragrance 5

    illustrations 3

    roses 3

    craftedbylux 3

    petalart 3

  • 50% 50%

    Brand Participation Brand Non Participation

    80%

    0%

    20%

    Posititve Negative Neutral

    Brand Posts - Engagement

    LUX responded to 5 conversations generated by the 10 Posts they

    published.

    LUX receives more positive than negative vibes from comments on

    their Posts.

    Brand Responses Sentiment of Brand Posts

  • Most Engaging Brand Posts

    25-MAY-16, WED 2:00AM

    Our work area today? A floral mess ;)

    #roses #lux #finefragrance #illustrations #craftedbylux #pet ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 60,301 147 103 Uncategorized

    02-MAY-16, MON 8:02AM

    Beauty is a combination of elegance, confidence

    and of course, the perfume one wears.?

    Lux with flo ..

    29-MAY-16, SUN 2:00AM

    "After women, flowers are the most divine creations." - Christian Dior.

    #roses #lux #finefragra ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 62,048 320 137 Positive

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    999 35,894 110 86 Uncategorized

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 2 4 6 8

    0 200 400 600 800 1,000 1,200

    Photos

    Videos

    Links

    Plain Text

    Polls

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 1 2 3 4

    0 200 400 600 800 1,000 1,200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Analysis of

    Olay Facebook Page

    May 01, 2016 - May 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY

    834,885 11,934 1.45% Philippines

    Olay

  • Engagement Score Total Fan Posts

    999 6

    Total Posts Brand Response Rate

    2 16.67%

    Total Likes Avg. Reply Time

    72,934 13 hrs, 15 mins

    Total Comments General Sentiment

    469 Neutral

    Total Shares

    393

    BRAND POSTS FAN POSTS

    Brand Overview

  • 810K

    815K

    820K

    825K

    830K

    835K

    840K

    30-Apr 7-May 14-May 21-May 28-May

    Fan Growth

    Total Fans

    834,885

    New Fans

    11,934

  • Engagement

    0

    250

    500

    750

    1,000

    1,250

    1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

    Olay had an average engagement score of 999 and a highest of 1000.

  • Community Analysis

    Olay fans are largely from Philippines followed by United States.

    Distribution of Fans

    0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

    Philippines

    United States

    Bahrain

    China

    Indonesia

    France

    Saudi Arabia

    United Arab Emirates

    India

  • 0

    0

    0

    1

    1

    1

    1

    1-May 8-May 15-May 22-May 29-May

    Brand Posts

    Top keywords used Frequency

    BestBeautiful 1

    Olay 1

    TotalEffects 1

    Happy Mothers Day 1

    BlushLikeJanellaWithOlay 1

  • Most Engaging Brand Posts

    31-MAY-16, TUE 10:00PM

    #BlushLikeJanellaWithOlay

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 72,800 442 387 Uncategorized

    07-MAY-16, SAT 10:00PM

    A mother knows beauty best for she is it.

    Happy Mothers Day to all mothers from

    Olay. #BestBeautifu ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    59 134 27 6 Positive

    NO IMAGE NO IMAGE

    http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 1 2

    0 200 400 600 800 1,000 1,200

    Videos

    Photos

    Plain Text

    Links

    Polls

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 1 2

    0 200 400 600 800 1,000 1,200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    Olay 4

    OlayGirl 2

    OlayPH 2

    OneWashWonder 2

    tiis-ganda factor 1

    User Posts

    0

    0

    0

    1

    1

    1

    1

    1-M

    ay

    2-M

    ay

    3-M

    ay

    4-M

    ay

    5-M

    ay

    6-M

    ay

    7-M

    ay

    8-M

    ay

    9-M

    ay

    10

    -Ma

    y

    11

    -Ma

    y

    12

    -Ma

    y

    13

    -Ma

    y

    14

    -Ma

    y

    15

    -Ma

    y

    16

    -Ma

    y

    17

    -Ma

    y

    18

    -Ma

    y

    19

    -Ma

    y

    20

    -Ma

    y

    21

    -Ma

    y

    22

    -Ma

    y

    23

    -Ma

    y

    24

    -Ma

    y

    25

    -Ma

    y

    26

    -Ma

    y

    27

    -Ma

    y

    28

    -Ma

    y

    29

    -Ma

    y

    30

    -Ma

    y

    31

    -Ma

    y

    Positive Neutral Negative

  • Olay responded to 1 conversations generated by the 6 Posts fans

    published.

    Olay appears to participate more when Fan conversations have

    greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    17%

    83%

    Brand Participation Brand Non Participation

    40%

    0%

    60%

    Posititve Negative Neutral

  • Analysis of

    Palmolive Naturals Facebook Page

    May 01, 2016 - May 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

    1,552,855 7,534 .49% Philippines Mostly Young, Female

    and Single

    Palmolive Naturals

  • Engagement Score Total Fan Posts

    920 142

    Total Posts Brand Response Rate

    34 2.11%

    Total Likes Avg. Reply Time

    740,103 14 hrs, 36 mins

    Total Comments General Sentiment

    2,211 Neutral

    Total Shares

    1,711

    Most Engaging Campaign

    #BangongPalmolive

    Most Recent Campaign

    #ICanFeelIt moment

    BRAND POSTS FAN POSTS

    Brand Overview

    CONTENT & CAMPAIGNS

  • 1,540K

    1,542K

    1,544K

    1,546K

    1,548K

    1,550K

    1,552K

    1,554K

    30-Apr 7-May 14-May 21-May 28-May

    Fan Growth

    Total Fans

    1,552,855

    New Fans

    7,534

  • Engagement

    0

    250

    500

    750

    1,000

    1,250

    1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

    Palmolive Naturals had an average engagement score of 920 and a highest of 1000.

  • Community Analysis

    Palmolive Naturals fans are mostly Young, Female and Single Palmolive Naturals fans are largely from Philippines followed by

    United States.

    Fan Demographics Distribution of Fans

    3%

    97%

    male female

    0% 20% 40% 60%

    Below 21

    21-30

    31-40

    41-50

    51-60

    Over 60

    0% 10% 20% 30% 40%

    Single

    In a Relationship

    Engaged

    Married

    UnKnown

    0K 500K 1,000K 1,500K 2,000K

    Philippines

    United States

    Saudi Arabia

    United Arab Emirates

    Korea

    Kuwait

    Brazil

    Canada

    India

    Norway

  • 0

    1

    1

    2

    2

    3

    3

    4

    1-May 8-May 15-May 22-May 29-May

    Brand Posts

    Top keywords used Frequency

    Palmolive Naturals

    Shampoo

    16

    http://bit.ly/CircleOf10D

    esktop

    Mobile link

    10

    Desktop link 10

    112 9

    Promo runs 9

  • 68%

    32%

    Brand Participation Brand Non Participation

    23%

    8%

    69%

    Posititve Negative Neutral

    Brand Posts - Engagement

    Palmolive Naturals responded to 23 conversations generated by

    the 34 Posts they published.

    Palmolive Naturals receives more positive than negative vibes

    from comments on their Posts.

    Brand Responses Sentiment of Brand Posts

  • Most Engaging Brand Posts

    20-MAY-16, FRI 4:00AM

    Enjoy the variants of Palmolive Naturals

    Shampoo with its NEW ADVANCED

    FORMULA! It leaves your hair ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 105,294 211 217 Uncategorized

    12-MAY-16, THU 5:00AM

    Ladies, say goodbye to frizzy hair* and

    switch now!

    Try PALMOLIVE NATURALS CREAM

    CONDITIONER with it ..

    09-MAY-16, MON 10:00PM

    Say no to frizzy hair* pag hapon na. With

    PALMOLIVE NATURALS CREAM

    CONDITIONER, you can have HAGOD S ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 137,173 217 106 Uncategorized

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 129,482 114 135 Neutral

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 5 10 15 20

    0 200 400 600 800 1,000 1,200

    Photos

    Videos

    Links

    Plain Text

    Polls

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 2 4 6 8

    0 200 400 600 800 1,000 1,200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    palmolivegirl 39

    PALMOLIVE GIRL 24

    Palmolive 13

    Palmolive Naturals 12

    beautiful 9

    User Posts

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    1-M

    ay

    2-M

    ay

    3-M

    ay

    4-M

    ay

    5-M

    ay

    6-M

    ay

    7-M

    ay

    8-M

    ay

    9-M

    ay

    10

    -Ma

    y

    11

    -Ma

    y

    12

    -Ma

    y

    13

    -Ma

    y

    14

    -Ma

    y

    15

    -Ma

    y

    16

    -Ma

    y

    17

    -Ma

    y

    18

    -Ma

    y

    19

    -Ma

    y

    20

    -Ma

    y

    21

    -Ma

    y

    22

    -Ma

    y

    23

    -Ma

    y

    24

    -Ma

    y

    25

    -Ma

    y

    26

    -Ma

    y

    27

    -Ma

    y

    28

    -Ma

    y

    29

    -Ma

    y

    30

    -Ma

    y

    31

    -Ma

    y

    Positive Neutral Negative

  • Palmolive Naturals responded to 3 conversations generated by

    the 147 Posts fans published.

    Palmolive Naturals appears to participate more when Fan

    conversations have greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    2%

    98%

    Brand Participation Brand Non Participation

    27%

    1%

    72%

    Posititve Negative Neutral

  • Campaign Intel 3 most recent campaigns

    Entire Campaign

    0 5 10 15 20 25 30 35 40

    0 200 400 600 800 1000 1200

    #BangongPalmolive

    #MayForever

    #PalmoliveStayVibrant

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    The campaign data presented here is not restricted to the period surveyed.

  • Analysis of

    POND'S ID Facebook Page

    May 01, 2016 - May 31, 2016

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

    2,554,935 17,164 .68% Indonesi

    a Not Available

    POND'S ID

  • Engagement Score Total Fan Posts

    1,000 146

    Total Posts Brand Response Rate

    6 73.97%

    Total Likes Avg. Reply Time

    1,196,137 20 hrs, 21 mins

    Total Comments General Sentiment

    8,755 Neutral

    Total Shares

    1,170

    BRAND POSTS FAN POSTS

    Brand Overview

  • 2,525K

    2,530K

    2,535K

    2,540K

    2,545K

    2,550K

    2,555K

    2,560K

    30-Apr 7-May 14-May 21-May 28-May

    Fan Growth

    Total Fans

    2,554,935

    New Fans

    17,164

  • Engagement

    0

    250

    500

    750

    1,000

    1,250

    1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

    POND'S ID had an average engagement score of 1000 and a highest of 1000.

  • Community Analysis

    POND'S ID fans are largely from Indonesia followed by United Kingdom.

    Distribution of Fans

    0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

    Indonesia

    United Kingdom

    China

    France

    Australia

    United States

    United Arab Emirates

    Congo

    Germany

    El Salvador

  • 0

    1

    1

    2

    2

    3

    1-May 8-May 15-May 22-May 29-May

    Brand Posts

    Top keywords used Frequency

    Gunakan PONDS 2

    PONDS White Beauty

    Pinkish

    2

    123*KODE UNIK 1

    SEKARANG PROMO

    CANTIK EKSIS

    1

    adalah inspirasi bagi 1

  • Most Engaging Brand Posts

    12-MAY-16, THU 12:28PM

    Bangun pagi untuk sahur membuat waktu

    tidur berkurang yang berdampak pada

    kurangnya waktu untuk rege ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 575,177 2,940 351 Uncategorized

    09-MAY-16, MON 8:43AM

    SEKARANG PROMO CANTIK EKSIS

    BERLANGSUNG SAMPAI 1 AGUSTUS 2016! ??

    Dapatkan pulsa gratis sebesar Rp ..

    09-MAY-16, MON 7:12AM

    Faktanya, paparan sinar matahari terus

    berlanjut selama 12 jam dan menimbulkan

    kerusakan pada kulit ..

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 442,667 3,089 280 Uncategorized

    ENGMT. LIKES COMMENTS SHARES SENTIMENT

    1,000 156,198 2,001 292 Uncategorized

    NO IMAGE NO IMAGE NO IMAGE

    http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795

  • Brand Posts - Analysis

    Brand Post Types Days of the week

    0 1 2 3 4 5

    0 200 400 600 800 1,000 1,200

    Plain Text

    Photos

    Videos

    Links

    Polls

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    0 1 2 3

    0 200 400 600 800 1,000 1,200

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Saturday

    Sunday

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

  • Top Keywords Used Frequency

    yg 28

    apa 23

    ada 17

    untuk 15

    ponds white beauty 15

    User Posts

    0

    2

    4

    6

    8

    10

    12

    1-M

    ay

    2-M

    ay

    3-M

    ay

    4-M

    ay

    5-M

    ay

    6-M

    ay

    7-M

    ay

    8-M

    ay

    9-M

    ay

    10

    -Ma

    y

    11

    -Ma

    y

    12

    -Ma

    y

    13

    -Ma

    y

    14

    -Ma

    y

    15

    -Ma

    y

    16

    -Ma

    y

    17

    -Ma

    y

    18

    -Ma

    y

    19

    -Ma

    y

    20

    -Ma

    y

    21

    -Ma

    y

    22

    -Ma

    y

    23

    -Ma

    y

    24

    -Ma

    y

    25

    -Ma

    y

    26

    -Ma

    y

    27

    -Ma

    y

    28

    -Ma

    y

    29

    -Ma

    y

    30

    -Ma

    y

    31

    -Ma

    y

    Positive Neutral Negative

  • POND'S ID responded to 108 conversations generated by the 157

    Posts fans published.

    POND'S ID appears to participate more when Fan conversations

    have greater positive vibes than negative.

    User Posts - Engagement

    Brand Responses Sentiment

    69%

    31%

    Brand Participation Brand Non Participation

    18%

    1%

    81%

    Posititve Negative Neutral

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