social media report - soap brands (apac region) may 2016
TRANSCRIPT
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May 1st May 31st 2016
Top Soap Brands on Social Media
-
Soap Brands: Social Media Report
This Report looks at how
Soap Brands (APAC) performed on Social Media between
May 1st May 31st, 2016
-
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Comparison of
SOAPS" Facebook Pages
May 01, 2016 - May 31, 2016
-
POND'S Indonesia had the largest fan base of 2,554,935 while Lifebuoy Bangladesh showed the highest fan growth of 5.28%.
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Gro
wth
%
Number of Fans
LUX(BD) POND'S ID(US) Citra Lifebuoy(BD) Dove(PK)
Rejoice Philippines Kao Corporation Palmolive Naturals Shiseido Olay(PH)
Fans
-
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rejoice
Philippines
Dove(PK) Citra LUX(BD) Kao
Corporation
POND'S ID(US) Lifebuoy(BD) Olay(PH) Shiseido Palmolive
Naturals
Philippines Countries < 2% Taiwan Hong Kong Pakistan Thailand Indonesia Other Countries Japan Bangladesh
Fans - Geography
-
Lifebuoy(BD) had the highest PTAT of 17.66% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Pe
op
le t
alk
ing a
bo
ut (a
s %
of
Fa
ns)
Average Number of Fans
LUX(BD) POND'S ID(US) Citra Dove(PK) Lifebuoy(BD) Rejoice Philippines Palmolive Naturals Kao Corporation Shiseido Olay(PH)
Conversations
-
Palmolive Naturals published the greatest number of posts (34). POND'S ID(US) had the highest average engagement, with a
score of 1,000.
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1000 1200
LUX(BD)
POND'S ID(US)
Citra
Lifebuoy(BD)
Dove(PK)
Rejoice Philippines
Kao Corporation
Palmolive Naturals
Shiseido
Olay(PH)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
-
POND'S ID received the most number of Likes (1,196,137) and Comments (8,755) and Lifebuoy(BD) had the most number of
Shares (2,658).
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
LUX(BD)
POND'S ID(US)
Citra
Dove(PK)
Lifebuoy(BD)
Rejoice Philippines
Palmolive Naturals
Kao Corporation
Shiseido
Olay(PH)
Likes Comments Shares
Engagement Breakdown
-
Most Engaging Brand Posts Olay(PH)
31-MAY-16, TUE 10:00PM
#BlushLikeJanellaWithOlay
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 72,800 442 387 Uncategorized
Lifebuoy(BD)
28-MAY-16, SAT 6:00AM
! Lifeb ..
Citra
27-MAY-16, FRI 3:56AM
3
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 26,625 130 329 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 72,300 117 876 Neutral
http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981
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Most Engaging Brand Posts Lifebuoy(BD)
25-MAY-16, WED 6:00AM
..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 29,553 108 227 Uncategorized
LUX(BD)
25-MAY-16, WED 2:00AM
Our work area today? A floral mess ;)
#roses #lux #finefragrance #illustrations
#craftedbylux #pet ..
Lifebuoy(BD)
22-MAY-16, SUN 8:00AM
? ! !
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 60,301 147 103 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 69,716 267 1,571 Uncategorized
http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783
-
POND'S ID(US)'s Facebook Page saw the highest number of Fan posts (157).
0 20 40 60 80 100 120 140 160 180
LUX(BD)
POND'S ID(US)
Citra
Lifebuoy(BD)
Dove(PK)
Rejoice Philippines
Kao Corporation
Palmolive Naturals
Shiseido
Olay(PH)
Number of Fan Posts
Fan Posts
-
Rejoice Philippines received the highest percentage of Positive Sentiment (100.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
POND'S ID(US)
Citra
Lifebuoy(BD)
Rejoice Philippines
Palmolive Naturals
Shiseido
Olay(PH)
Negative Neutral Positive
Sentiment Analysis
-
POND'S ID responded to the highest percentage of Fan posts (68.79%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
POND'S ID(US) Citra Lifebuoy(BD) Rejoice Philippines Palmolive Naturals Shiseido Olay(PH)
Brand Responses
-
Palmolive Naturals published the most with 34 posts, among the brands studied here.
3%
30%
4%
9% 16%
5%
12%
2%
11%
8%
Lifebuoy(BD) Palmolive Naturals Citra LUX(BD) Shiseido POND'S ID(US) Kao Corporation Olay(PH) Dove(PK) Rejoice Philippines
Share Of Voice Volume of Posts
-
POND'S ID received the largest volume of Likes (1,196,137), among the brands analyzed.
6%
27%
7%
12%
0%
44%
0%
3%
1% 0%
Lifebuoy(BD) Palmolive Naturals Citra LUX(BD) Shiseido POND'S ID(US) Kao Corporation Olay(PH) Dove(PK) Rejoice Philippines
Share Of Voice Likes
-
POND'S ID received the largest volume of Comments (8,755), among the Soap Brands studied here.
4%
13%
2%
7%
3%
52%
0%
3%
15%
1%
Lifebuoy(BD) Palmolive Naturals Citra LUX(BD) Shiseido POND'S ID(US) Kao Corporation Olay(PH) Dove(PK) Rejoice Philippines
Share Of Voice Comments
-
Lifebuoy(BD) received the largest volume of Shares (2,658), among the brands compared.
27%
17%
10%
11%
6%
12%
1% 4%
10%
2%
Lifebuoy(BD) Palmolive Naturals Citra LUX(BD) Shiseido POND'S ID(US) Kao Corporation Olay(PH) Dove(PK) Rejoice Philippines
Share Of Voice Shares
-
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-
Analysis of
Citra Facebook Page
May 01, 2016 - May 31, 2016
-
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
477,677 2,986 .63% Thailand
Citra
-
Engagement Score Total Fan Posts
1,000 10
Total Posts Brand Response Rate
5 40.00%
Total Likes Avg. Reply Time
182,285 2 days, 17 hrs, 14 mins
Total Comments General Sentiment
354 Neutral
Total Shares
948
BRAND POSTS FAN POSTS
Brand Overview
-
472K
473K
474K
475K
476K
477K
478K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
477,677
New Fans
2,986
-
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Citra had an average engagement score of 1000 and a highest of 1000.
-
Community Analysis
Citra fans are largely from Thailand followed by Indonesia.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
Thailand
Indonesia
United States
Malaysia
Korea
Cambodia
Lao Peoples Democratic Republic
Myanmar
Australia
Bulgaria
-
0
1
1
2
2
3
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
Citra 2
cover photo 1
http://goo.gl/jDPWgC 1
1
Tesco Online 1
-
60%
40%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Citra responded to 3 conversations generated by the 5 Posts they published.
Brand Responses
-
Most Engaging Brand Posts
27-MAY-16, FRI 3:56AM
3
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 72,300 117 876 Neutral
10-MAY-16, TUE 10:58PM
13-MAY-16, FRI 8:31AM
199 25 .. Tesco Online ! http: ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 109,784 233 68 Neutral
ENGMT. LIKES COMMENTS SHARES
33 72 3 3
NO IMAGE NO IMAGE NO IMAGE
http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1136978896345981http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1127161523994385http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627http://www.facebook.com/135893279787886/posts/1128472437196627
-
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4
0 200 400 600 800 1,000 1,200
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
-
Top Keywords Used Frequency
1
1
CLICK 1
m.facebook.com/clip
posex
1
1
User Posts
0
1
1
2
2
3
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
-
Citra responded to 4 conversations generated by the 10 Posts fans published.
User Posts - Engagement
Brand Responses
40%
60%
Brand Participation Brand Non Participation
-
Analysis of
Lifebuoy Facebook Page
May 01, 2016 - May 31, 2016
-
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
153,137 7,682 5.28% Banglad
esh Not Available
Lifebuoy
-
Engagement Score Total Fan Posts
1,000 17
Total Posts Brand Response Rate
4 0.00%
Total Likes Avg. Reply Time
176,182 0 sec
Total Comments General Sentiment
718 Neutral
Total Shares
2,658
BRAND POSTS FAN POSTS
Brand Overview
-
140K
142K
144K
146K
148K
150K
152K
154K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
153,137
New Fans
7,682
-
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Lifebuoy had an average engagement score of 1000 and a highest of 1000.
-
Community Analysis
Lifebuoy fans are largely from Bangladesh followed by Saudi Arabia.
Distribution of Fans
0K 20K 40K 60K 80K 100K 120K 140K 160K 180K
Bangladesh
Saudi Arabia
Malaysia
United Arab Emirates
Qatar
Bahrain
Mexico
Singapore
Iran
Mauritius
-
0
0
0
1
1
1
1
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
2
1
Antibacterial soap Lifebuoy
1
Lifebuoy 1
1
-
Most Engaging Brand Posts
28-MAY-16, SAT 6:00AM
! Lifeb ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 26,625 130 329 Uncategorized
25-MAY-16, WED 6:00AM
..
22-MAY-16, SUN 8:00AM
? ! !
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 29,553 108 227 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 69,716 267 1,571 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834613089976909http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834612293310322http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783http://www.facebook.com/407422362695986/posts/834611016643783
-
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5
0 200 400 600 800 1,000 1,200
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
-
Top Keywords Used Frequency
2
1
1
1
1
User Posts
0
1
1
2
2
3
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
-
Analysis of
LUX Facebook Page
May 01, 2016 - May 31, 2016
-
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
810,339 12,434 1.56% Banglad
esh Not Available
LUX
-
Engagement Score
998
Total Posts
10
Total Likes
315,821
Total Comments
1,227
Total Shares
1,058
BRAND POSTS
Brand Overview
-
785K
790K
795K
800K
805K
810K
815K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
810,339
New Fans
12,434
-
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
LUX had an average engagement score of 998 and a highest of 1000.
-
Community Analysis
LUX fans are largely from Bangladesh followed by Malaysia.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Bangladesh
Malaysia
Qatar
Italy
Bahrain
United States
India
Kuwait
Maldives
-
0
0
0
1
1
1
1
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
finefragrance 5
illustrations 3
roses 3
craftedbylux 3
petalart 3
-
50% 50%
Brand Participation Brand Non Participation
80%
0%
20%
Posititve Negative Neutral
Brand Posts - Engagement
LUX responded to 5 conversations generated by the 10 Posts they
published.
LUX receives more positive than negative vibes from comments on
their Posts.
Brand Responses Sentiment of Brand Posts
-
Most Engaging Brand Posts
25-MAY-16, WED 2:00AM
Our work area today? A floral mess ;)
#roses #lux #finefragrance #illustrations #craftedbylux #pet ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 60,301 147 103 Uncategorized
02-MAY-16, MON 8:02AM
Beauty is a combination of elegance, confidence
and of course, the perfume one wears.?
Lux with flo ..
29-MAY-16, SUN 2:00AM
"After women, flowers are the most divine creations." - Christian Dior.
#roses #lux #finefragra ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 62,048 320 137 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 35,894 110 86 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/952757511507028http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/937975719651874http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597http://www.facebook.com/198681730247947/posts/955301821252597
-
Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8
0 200 400 600 800 1,000 1,200
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
-
Analysis of
Olay Facebook Page
May 01, 2016 - May 31, 2016
-
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
834,885 11,934 1.45% Philippines
Olay
-
Engagement Score Total Fan Posts
999 6
Total Posts Brand Response Rate
2 16.67%
Total Likes Avg. Reply Time
72,934 13 hrs, 15 mins
Total Comments General Sentiment
469 Neutral
Total Shares
393
BRAND POSTS FAN POSTS
Brand Overview
-
810K
815K
820K
825K
830K
835K
840K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
834,885
New Fans
11,934
-
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Olay had an average engagement score of 999 and a highest of 1000.
-
Community Analysis
Olay fans are largely from Philippines followed by United States.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Philippines
United States
Bahrain
China
Indonesia
France
Saudi Arabia
United Arab Emirates
India
-
0
0
0
1
1
1
1
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
BestBeautiful 1
Olay 1
TotalEffects 1
Happy Mothers Day 1
BlushLikeJanellaWithOlay 1
-
Most Engaging Brand Posts
31-MAY-16, TUE 10:00PM
#BlushLikeJanellaWithOlay
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 72,800 442 387 Uncategorized
07-MAY-16, SAT 10:00PM
A mother knows beauty best for she is it.
Happy Mothers Day to all mothers from
Olay. #BestBeautifu ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
59 134 27 6 Positive
NO IMAGE NO IMAGE
http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154221354609621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621http://www.facebook.com/373111919620/posts/10154150208864621
-
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2
0 200 400 600 800 1,000 1,200
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
-
Top Keywords Used Frequency
Olay 4
OlayGirl 2
OlayPH 2
OneWashWonder 2
tiis-ganda factor 1
User Posts
0
0
0
1
1
1
1
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
-
Olay responded to 1 conversations generated by the 6 Posts fans
published.
Olay appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
17%
83%
Brand Participation Brand Non Participation
40%
0%
60%
Posititve Negative Neutral
-
Analysis of
Palmolive Naturals Facebook Page
May 01, 2016 - May 31, 2016
-
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,552,855 7,534 .49% Philippines Mostly Young, Female
and Single
Palmolive Naturals
-
Engagement Score Total Fan Posts
920 142
Total Posts Brand Response Rate
34 2.11%
Total Likes Avg. Reply Time
740,103 14 hrs, 36 mins
Total Comments General Sentiment
2,211 Neutral
Total Shares
1,711
Most Engaging Campaign
#BangongPalmolive
Most Recent Campaign
#ICanFeelIt moment
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
-
1,540K
1,542K
1,544K
1,546K
1,548K
1,550K
1,552K
1,554K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
1,552,855
New Fans
7,534
-
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Palmolive Naturals had an average engagement score of 920 and a highest of 1000.
-
Community Analysis
Palmolive Naturals fans are mostly Young, Female and Single Palmolive Naturals fans are largely from Philippines followed by
United States.
Fan Demographics Distribution of Fans
3%
97%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
Philippines
United States
Saudi Arabia
United Arab Emirates
Korea
Kuwait
Brazil
Canada
India
Norway
-
0
1
1
2
2
3
3
4
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
Palmolive Naturals
Shampoo
16
http://bit.ly/CircleOf10D
esktop
Mobile link
10
Desktop link 10
112 9
Promo runs 9
-
68%
32%
Brand Participation Brand Non Participation
23%
8%
69%
Posititve Negative Neutral
Brand Posts - Engagement
Palmolive Naturals responded to 23 conversations generated by
the 34 Posts they published.
Palmolive Naturals receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
-
Most Engaging Brand Posts
20-MAY-16, FRI 4:00AM
Enjoy the variants of Palmolive Naturals
Shampoo with its NEW ADVANCED
FORMULA! It leaves your hair ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 105,294 211 217 Uncategorized
12-MAY-16, THU 5:00AM
Ladies, say goodbye to frizzy hair* and
switch now!
Try PALMOLIVE NATURALS CREAM
CONDITIONER with it ..
09-MAY-16, MON 10:00PM
Say no to frizzy hair* pag hapon na. With
PALMOLIVE NATURALS CREAM
CONDITIONER, you can have HAGOD S ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 137,173 217 106 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 129,482 114 135 Neutral
NO IMAGE NO IMAGE NO IMAGE
http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1084477174932240http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078273805552577http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010http://www.facebook.com/150654878314479/posts/1078256142221010
-
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
-
Top Keywords Used Frequency
palmolivegirl 39
PALMOLIVE GIRL 24
Palmolive 13
Palmolive Naturals 12
beautiful 9
User Posts
0
1
2
3
4
5
6
7
8
9
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
-
Palmolive Naturals responded to 3 conversations generated by
the 147 Posts fans published.
Palmolive Naturals appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
2%
98%
Brand Participation Brand Non Participation
27%
1%
72%
Posititve Negative Neutral
-
Campaign Intel 3 most recent campaigns
Entire Campaign
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1000 1200
#BangongPalmolive
#MayForever
#PalmoliveStayVibrant
Number of Posts
Engagement Score
Engagement Score Number of Posts
The campaign data presented here is not restricted to the period surveyed.
-
Analysis of
POND'S ID Facebook Page
May 01, 2016 - May 31, 2016
-
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,554,935 17,164 .68% Indonesi
a Not Available
POND'S ID
-
Engagement Score Total Fan Posts
1,000 146
Total Posts Brand Response Rate
6 73.97%
Total Likes Avg. Reply Time
1,196,137 20 hrs, 21 mins
Total Comments General Sentiment
8,755 Neutral
Total Shares
1,170
BRAND POSTS FAN POSTS
Brand Overview
-
2,525K
2,530K
2,535K
2,540K
2,545K
2,550K
2,555K
2,560K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
2,554,935
New Fans
17,164
-
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
POND'S ID had an average engagement score of 1000 and a highest of 1000.
-
Community Analysis
POND'S ID fans are largely from Indonesia followed by United Kingdom.
Distribution of Fans
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Indonesia
United Kingdom
China
France
Australia
United States
United Arab Emirates
Congo
Germany
El Salvador
-
0
1
1
2
2
3
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
Gunakan PONDS 2
PONDS White Beauty
Pinkish
2
123*KODE UNIK 1
SEKARANG PROMO
CANTIK EKSIS
1
adalah inspirasi bagi 1
-
Most Engaging Brand Posts
12-MAY-16, THU 12:28PM
Bangun pagi untuk sahur membuat waktu
tidur berkurang yang berdampak pada
kurangnya waktu untuk rege ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 575,177 2,940 351 Uncategorized
09-MAY-16, MON 8:43AM
SEKARANG PROMO CANTIK EKSIS
BERLANGSUNG SAMPAI 1 AGUSTUS 2016! ??
Dapatkan pulsa gratis sebesar Rp ..
09-MAY-16, MON 7:12AM
Faktanya, paparan sinar matahari terus
berlanjut selama 12 jam dan menimbulkan
kerusakan pada kulit ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 442,667 3,089 280 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 156,198 2,001 292 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1060131314025207http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058405927531079http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795http://www.facebook.com/196514283720252/posts/1058362100868795
-
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5
0 200 400 600 800 1,000 1,200
Plain Text
Photos
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
-
Top Keywords Used Frequency
yg 28
apa 23
ada 17
untuk 15
ponds white beauty 15
User Posts
0
2
4
6
8
10
12
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
-
POND'S ID responded to 108 conversations generated by the 157
Posts fans published.
POND'S ID appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
69%
31%
Brand Participation Brand Non Participation
18%
1%
81%
Posititve Negative Neutral
-
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