Automotive search marketing in 2013

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  • 1. SEO & PPCAutomotive search marketing in 201312th February 2013Berian Reed Head of Search Marketing@berianreed

2. The reach of search1,200,000,000,000global searches in 2012Image credit: http://search.creativecommons.org/ 3. The reach of search 1,200,000,000,000 global searches in 2012Source: Google Zeitgeist 4. The reach of search1,200,000,000,000 global searches in 2012Source: Google 5. Web traffic split 6. Click distribution Search QuerySponsoredLinks - PPCSponsoredLinks PPC Natural ResultsSEO 7. Some numbers 8. Search engine traffic 9. Search is evolving 10. Search is evolving 11. Same query, different results 12. What does success look like? 13. What does success look like? 14. What are your KPIs?GoodGreat SEO rankingsHard leads SEO traffic Soft leads Branded vs. non Conversion % branded Top converting keywords Bounce rate Sales Time on site 15. PPC vs. SEO? Instant resultsTrust & loyalty Control messagingBrand awareness Cross brand visibility Long term benefits TestingROI Boost your brand More traffic 16. An integrated approach 17. Digital RivalsImage credit: http://search.creativecommons.org/ 18. Digital RivalsImage credit: http://search.creativecommons.org/ 19. Image credit: http://search.creativecommons.org/ 20. What can you do today? 21. Image credit: http://search.creativecommons.org/ 22. Image credit: http://search.creativecommons.org/ 23. Image credit: http://search.creativecommons.org/ 24. Image credit: http://search.creativecommons.org/ 25. Image credit: http://search.creativecommons.org/ 26. Page title optimisation 27. The reach of search1,200,000,000,000global searches in 2012Image credit: http://search.creativecommons.org/ 28. Q&A @berianreed @antrobboImage credit: http://search.creativecommons.org/