bds marketing automotive services

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce Automotive Marketing Automotive Marketing Professional Services Professional Services BDS Marketing 10 Holland Irvine, CA 92618 phone: 949-472-6700

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BDS Marketing Automotive Services

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Page 1: BDS Marketing Automotive Services

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Automotive Marketing Automotive Marketing Professional ServicesProfessional Services

BDS Marketing10 Holland

Irvine, CA 92618 phone: 949-472-6700

Page 2: BDS Marketing Automotive Services

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

BDS connects car companies, dealers and customers to products and technology that make a difference!

Purchasing a new car is far more complex today than it's ever been. Given that, manufacturers, dealers and suppliers must evolve their go-to-market strategies in order to address changing consumer expectations. Those who do will have a significant edge over the competition.

bds mktg is uniquely positioned to deliver marketing solutions that drive results at the last three feet of retail. The outcomes: enhanced sales, market growth and a better consumer experience.

drive change.drive change.

Page 3: BDS Marketing Automotive Services

04/12/23 10:36 AM 3

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Circle of Services

AutomotiveMarketing

ProfessionalServices

Internet Lead ManagementInternet Lead ManagementBusiness Process OutsourcingBusiness Process Outsourcing

BDS UniversityBDS UniversityHuman Resource DevelopmentHuman Resource Development

Unsold & Sold Follow-upUnsold & Sold Follow-upBusiness Process OutsourcingBusiness Process Outsourcing

Retail MerchandisingRetail Merchandising& Floor planning Setups& Floor planning Setups

Performance MetricsPerformance MetricsCollection & AnalyticsCollection & Analytics

National Program DevelopmentNational Program DevelopmentDealer Network Roll-outDealer Network Roll-out

Direct Assisted SellingDirect Assisted Selling In-Dealership In-Dealership People & ProcessPeople & Process

Page 4: BDS Marketing Automotive Services

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Direct Assisted Selling Services from BDS Marketing Automotive Division

Page 5: BDS Marketing Automotive Services

04/12/23 10:36 AM 5

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Direct Assisted Sellingproduces measurable lift,while training dealership personnel

• Services designed to get your dealer network “up and running” on new systems and processes from start to finish. Includes onsite retail process development and implementation, as well as all associated Training and Consulting Services.

• In-Dealership programs feature direct selling of vehicles and accessories to dealer prospects as part of our Learn-To-Earn approach in training automotive retail sales people.

Page 6: BDS Marketing Automotive Services

04/12/23 10:36 AM 6

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

• BDS Field Implementation Teams• Remote Services – BDS Assistance Center• On-Site Services – BDS Marketing Professionals• BDS University – Certified Classroom Trainers

and Automotive Retail Consultants

Direct Assisted Selling

Page 7: BDS Marketing Automotive Services

04/12/23 10:36 AM 7

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Direct Assisted Selling Services

Page 8: BDS Marketing Automotive Services

04/12/23 10:36 AM 8

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

• The Implementation Process – Dealership Site Survey

• Performed by highly trained retail marketing professionals

• Performed prior to shipment of Point Of Sale (POS) materials

• Dealer Action Plan prepared during site survey

• Allows dealers time to perform preparation requirements

• Review time table and key milestones by dates and requirements

Direct Assisted Selling Services

Page 9: BDS Marketing Automotive Services

04/12/23 10:36 AM 9

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

What Does This Mean For Car Companies and Dealers?

BDS Provides:• Successful Ramp-Up – retail marketing field resources ensure

successful installation and launch of retailing initiatives

• Minimal Disruption – dealer personnel gain valuable hands-on experience and minimize their downtime by learning while doing

• Manufacturer Compliance – BDS field staff understand how to assure compliance with new or upgraded selling systems

• On-Going Support and Training – through award-winning support teams and Certified Field Trainers

• Accountability – one call does it all… we will be there for you

Direct Assisted Selling Services

Page 10: BDS Marketing Automotive Services

04/12/23 10:36 AM 10

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Targeted Market Segments

OEM Programs& EndorsementsOEM Programs

& Endorsements

OEM Suppliersof AccessoriesOEM Suppliersof Accessories

Enterprise LevelDealer Groups

Enterprise LevelDealer Groups

Individual Dealers & Regional Groups

Individual Dealers & Regional Groups

• Car Companies and adjacent market manufacturers have a need for in-dealership deployment of assisted selling programs

• Certified and OEM branded marketing programs result in multi-level enrollment of dealers and open up potential co-funding

• Inability to place feet in the street at dealer network level curtails accessory manufacturers from getting traction at dealership retail level

• Enterprises such as UAG, AutoNation, etc. are consistently looking for project assistance with national roll-outs and process implementation

Page 11: BDS Marketing Automotive Services

04/12/23 10:36 AM 11

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Business Development

Automotive Division

• Use established contacts and networking to create awareness of BDS and collect survey results on where greatest needs are positioned within each channel

• Develop Retail Process Outsourcing capabilities within BDS organizational structure, then build to spec with first OEM or Enterprise by leveraging unique HR development capabilities

• Target West Coast OEM’s based on need, then leverage contacts to get proof of concept funding

• Build multiple funding models that provide revenue participation from both OEM and dealership levels based on enrollment and performance… Use BDS field for enrollments

Identify Greatest Opportunities

Identify Greatest Opportunities

Develop OEM EndorsementsDevelop OEM Endorsements

Proof of Conceptby Brand & Channel

Proof of Conceptby Brand & Channel

Drive Multi-ChannelRevenue Streams

Drive Multi-ChannelRevenue Streams

Page 12: BDS Marketing Automotive Services

04/12/23 10:36 AM 12

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Portfolio of Services• Business Development Center, CSI Team,

Internet Sales, etc. Recruiting, Hiring and Staffing

• Retail Marketing Best Practices Consultingdelivered at OEM, dealer and classroom venues

• PerformanceTARGETTM Retailing Assessment prepared by BDS Marketing Professionals onsite at dealerships

• ProfitSOURCETM: Retail marketing and CRM profit center implementation of Call Centers, BDC’s and Internet Sales

• Direct Assisted Selling (DAS) for immediate action from showroom sales, CSI and profit results

• Business Process Outsourcing that utilizes highly trained BDC staff to fill in the gaps while dealers develop in-house

Page 13: BDS Marketing Automotive Services

04/12/23 10:36 AM 13

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

bds mktg engages retailers and consumers with our clients' brands at retail. We become the voice of the brand by building mindshare with sales representatives and tapping into consumer emotions to deliver a relevant brand experience and generate sales.

Channel Planning

• Customized Retailer Coverage Models • Benchmarking & Analysis • Channel Marketing Calendar•

Retail Sales Education

• Platform Development • Brand Advocates • Education Tools & Incentives • Informal & Formal Training • Online & Certification • Special Events & Road Shows• Merchandising

• Retail Coordinating • Visual Merchandising • Collateral Deployment Demo-Readiness • Shelf Compliance, Audits

Assisted Sales & Acquisition

Sales Process Development Sales Force Augmentation Demo Days & Retailtainment Sales Tools & Incentives

Market Intelligence

Competitive Investigation Consumer Insights Sales Associate Perceptions Employee Assessment

Page 14: BDS Marketing Automotive Services

04/12/23 10:36 AM 14

Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce

Committed to excellence. At bds, it's a way of life. We start with a clean slate and a simple goal: make sure our client's have superior execution on the retail floor. Our process smacks of six-sigma, yet remains uniquely bds by inspiring creativity within discipline. We've long spoken of closed-loop management processes. Today, that's not enough. It must add up to results.

We deliver proven results via a bold innovative approach combining the best of retail marketing practices, our client's brand and consumer insights. Our operating model flexes to address seasonality, customer, promotional and retailer needs and offers an increased span of control. Request case studies that show how we drive awareness, capture mindshare, generate sell-through and contribute to retail best practices!