Presented by: K R Natarajan

CEO, Integreatz ERP India Pvt Ltd

Automating SMBs – Automating SMBs – Innovative Execution and Innovative Execution and

Business modelsBusiness models

Automating SMBs – Automating SMBs – Innovative Execution and Innovative Execution and

Business modelsBusiness models

Characteristics of Western ERPs

• Product Cost “X” - Service Cost “5X”

• Designed to be versatile & so over -stretched

implementation duration

• More configuration – Higher User proficiency reqmt

• Fixed and variable charges model increases

cost of ownership.

Scenario & expectations of SMB

Emphasis on Use Value

Cannot wait longer to use an ERP

Shortage of Employee ERP proficiency

Worried about total Project cost

InteGREATZ ERP was conceived and developed to meet the aspirations of SMB:

Ready made – Pre-defined Scope / No customization done

With Productized logic of ERP, requirements are met

Use from day 1 – Pre Configured with seed data

Go – Live within 7 days

Users need not be ERP proficient

With over 150 customers in manufacturing domain, our observations:

The Business processes of SMBs are not simple

They cannot define scope – only products will suit.

Huge potential for BI reports as MD directly gets involved.

Experience with SMB

Implementation has to be just Training.

Product has to be result-oriented ( Low user level proficiency)

Small SMB in Ambattur, Chennai or in Coimbatore today runs complicated MRP II planning, manage OEE reports etc

SMB users follow instructions, without questioning and so they excel

Experience with SMB

Manufacturing verticals fall under:Discrete/ Process/ Sheet/ Project

Most of core modules are common

Only consumption model differs in each vertical

Without compromising on best processes, we designed different production flow models to make them use ERP.

Though they wish to be idealistic, SMB require solution to go along with on-ground realities they face.

We have gone in-roads into this domain area with good number of success stories

Experience with SMB

NO Early Innovators in SMB

Most of them are Early / late Majority

The market size is very big – in Lakhs

As per Nasscom, only 30% of SMB know benefits of ERP.

Scope for more vendors to enter and market pie is Big

To win over SMB ERP market, we need to have Simple ProductReady –made & Result Oriented ProductFixed Pricing

Future of ERP market is in SMB and it is hot.

SMB Market for ERP

Thank you