association management 3.0
DESCRIPTION
by Marike Kuperus, Association and constituency organizationTRANSCRIPT
Kuperus & Co
Kuperus & Covoor vereniging
en achterbanorganisatie
Still Connected?Associotion Managementin the Netherlands
Marike Kuperus
Kuperus & Co
The Netherlands, Association
roots in Civil Society
Dutch Associations:
3 challenges
Cherry pick whatever you can use
AssociationManagement 3.0
Kuperus & Co
The NetherlandsStarted as civil society
Before 19th century Foundations mainly charity and culture oriented
Late 19th- start 20th century: Emancipation flourishing time of associations,
unions & societies: Division in various religious or social groups Pillarization: Everything organized in its own bond
After World War II: Issues secularisation brings new types
Issues related: nature and environment, moral issues, general sports and recreation
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Today lot of Associations
Foreigners and LocalsLiberals &
socialists
Small and Big entrepeneurs
Farmers and Citypeople
Consumers and Producers
Beleivers and Atheïst
Tourist and Drivers
Theatres en Musea
doctors, nurses, teachers …and librarians…
Banks and debtors
> 110.000
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Why in distress?
Individualisation• Less automatic ties to
organizations• People want value for
their investments in money and time
Changing financial climat• Government cuts
subsidies radically and invests less
WigWotherWatching• 24 online• Information
accesible for all
• Social media
Ont-bobo-en• Less respect for
‘important people’ (boards)
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1 IndiviualisationGroup to lifestyle identity
ME and I : I am right, I am important I expect a personal relationship Assertive civilians Proud about their own identity Demanding Distrust in boards, government, etc
Associations have to personalize their relationship to members.You are important to us….
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2. Virtual theatre
24/7: Everything always on-line You can find anything yourselve,
don’t need the ‘club’ Administration and organizing online
Associations have to Change from producing information
towards assessing information Focus on online boards, meetings en voluntary
work
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3. Financial crisis more impact then money”
System out of order Banks, Countries, Pensions
Used to independency, and safety
Dutch civil society was a system paid bij taxes, but government stops financing Not used to collecting money, or paying the full value
for memberschip
Associations have to reconnect to their members en sympathisants
Kuperus & Co
The Netherlands, Association
roots in Civil Society
Dutch Associations:
3 challenges
Cherry pick whatever you can use
AssociationManagement 3.0
Kuperus & Co
Three challenges of Dutch AssociationManagement 3.0
1. Getting enough active members (volunteers)
2. Adjusting structure en democracy to modern commitment and media
3. Attract and commit members in new generations.
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First challenge:Finding members in new generations 20 – 40
Online, busy, committed, but wandering, zapping Being expert is NOT being senior Information -> imagination
Attracting new generations Be online, value expertise, don’t expect
lifelong membership Be visual, inspire
For all ages: membership = a trade
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The swap Material and Immaterial
Social identity motive (ownership) That’s my kind, I feel at home
Swap: Time and money sense of belonging, identity Loyalty: They take part in premeditation and decisionmaking
Solidarity motive (donor, supporter) I support their work
Swap: money and ‘name’ people working for ideal, sense of involvement
Loyalty: reports on effect and investment, rewards “thank you”
Economic or Insurance motive (customer) They offer what I need, They will take care of me!
Swap: money good priced fitting service when needed Loyalty: choices in service products, confirmation in their trust
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A model
Action
Commitment
• Customer membership
• Volunteers! • Owners
• Supporters
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Second Challenge Structure and internal democracy
Association structures are formal and slow Based on communication in 19th & 20th century Timeconsuming en boring
Opinionmaking is 24/7 the internet is a world full of opiniongroups Asking everybody is simple
Associations experiment with different surveys
How to connect new commitment and internet opinionswith the people in boards, counsils and general meetings?
This will be te challenge for the next period.
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Third Challenge Getting people to participate
DO
Tasks instead of jobtitles Flexible en short duties Use virtual volunteers Give freedom on how
Volunteering is a swap too
Coach instead of giving orders
Be interested
DOn’t
Complain and Oblige Complaning about the others,
Piling tasks in a job
Spilling Ask but not use
Treating youngsters as incompetent
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Three challenges of Dutch AssociationManagement 3.0
Attract and commit members in new generations. Treat Membership as a swap:
What do your members want to swap?
Adjusting structure en democracy to modern commitment and media Look for broad connection and participation Mingle in the internet Connect old and new voice
Getting enough active members (volunteers) Be enthousiastic. It is nice to join happy people Give people a lot of opportunities to act en organise the way
they like it
Kuperus & Co
Thanks
19 19
Advisor for associations
Marike Kuperus
Contact us at:
www.kuperusenco.nl