?  Why  

Mar$e  

Manage  emergent  and  higher  goals  

Do  not  use  targets  and  financial  mo$va$on  

“if  you  offer  a  reward  to  the  people,  the  goal  becomes  the  reward”  

Make  people’s  jobs  dynamic  

www.jurgenappelo.com www.noop.nl /www.management30.com

Jurgen  Appelo  

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