assignment #2- brand character diagram
TRANSCRIPT
FA102a, Research and Brand Development
The Ubiquitous Computer Corey Powell
“The Ubi Ubiquitous Computer is Here” http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched
The Ubiquitous Computer Corey Powell
Assignment One, Research
- ”Plug it into a power outlet and the WiFi-connected, voice-operated Ubi gadget will magically make the environment around it Internet-enabled.” http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched
The Ubiquitous Computer Corey Powell
Assignment One, Research
-“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” http://www.ubiq.com/hypertext/weiser/SciAmDraft3.html
The Ubiquitous Computer Corey Powell
Assignment One, Research
-“Ubiquitous computing names the third wave in computing, just now beginning.” http://www.ubiq.com/weiser/UbiHome.html
The Ubiquitous Computer Corey Powell
Assignment One, Research
The Ubiquitous Computer
The Ubiquitous Computer Corey Powell
Assignment One, Description of Future Product or Service
Character/Persona Professional Reliable
Friendly Attentive
Tone Personal Ubiquitous
Scientific Futuristic
Language Groundbreaking Savvy
Innovative Complex
Purpose Assist Simplify
Inform Integrate
UBI$