15-Minute LinkedInProspecting Self-Assessment

Are you Attracting PERFECT Prospects toConnect and Engage with you on LinkedIn?

This self-assessment is designed to put you on the path

to get better results from your time invested in using

LinkedIn as a Prospecting and Lead Generation source.

It's based on a proven system that works for thousands

of businesses.

So go ahead.

Take 15 minutes to find out how to ATTRACT and

Connect with PERFECT Prospects on LinkedIn.

Let's dive into the Self-Assessment now.

15-Minute LinkedInProspecting Self-Assessment

Go ahead.

Answer these five question to find out if you're working

from a solid foundation and have a sound Game Plan

before you just dive into LinkedIn.

Lots of businesses skip this, or fail to really think it

through.

The result?

Lots of wasted time and effort on LinkedIn.

Tons of Frustration.

Too few Leads or connecting with the wrong kind of

Prospects.

Do You Have a Solid Foundation and Game Plan

to ATTRACT Prospects andGenerate Leads on LinkedIn?

I have written specific and measurable Goals and

Objectives for using LinkedIn as a Lead Source

I've identified my Marketing Assets and leverage them

in my LinkedIn efforts

I know my Marketing DNA and use my natural

marketing communication strengths

I've identified my top ten most profitable clients and

have a written Ideal Client Profile

I have a written One Page Ideal Client Profile that

tracks LinkedIn search criteria so I can target and

Connect with my PERFECT Prospects

Having an optimized LinkedIn Profile is key to attracting

and making potential Ideal Client Connections on

Linkedin.

Your LinkedIn Profile serves as your Connection Landing

Page and Sales Page.

It must focus on your Client, not you.

Is YOUR LinkedIn Profile crafted to get the Connection

and then lead Potential Ideal Clients to want to learn

more about how you can help them?

Answer these five questions to find out.

Does Your LinkedIn Profile Have Attraction and Connection

Juice?My LinkedIn Profile has a Professional Looking Photo

and Background Image that matches my Personal

Brand Message

My LinkedIn Headline includes keywords and clearly

communicates what I do and who I help

My LinkedIn Summary effectively communicates my

story, value, and includes a Call To Action

I have at least three Recommendations that back up

the value promise I deliver to my clients

My LinkedIn Profile converts visitors into Connections

with my Ideal Client Prospects at a rate of 40% or more

Do you TAKE ACTION every dayto grow your LinkedIn

Connections?I visit at least 10 Targeted Ideal Client Prospect Profiles

every day

I send at least 5 Connection requests daily

I personalize every Connection request

I have over 500 Targeted Ideal Client Prospect

Connections

In addition to Ideal Client Connections, I have

connections with Key Influencers and Journalists in my

Target Market

Lots of Professional Services businesses want to jump in

and get Connections on the phone and try to close 'em as

a client.

Settle down. Take a breathe.

Build the relationship. Make a friend. Add value.

Are you taking these five steps to make it happen?

Are You Investing in BuildingRelationships Rather Than Pushing

for Sales on LinkedIn?I always send a Welcome Message to new Connections

I have a multi-step Message Follow-Up System for my

Ideal Client Connections

I share relevant Content Daily on LinkedIn

I publish Content at least weekly on LinkedIn Pulse

I like, share, and comment on Content my Ideal Client

Connections publish and share every day.

LinkedIn is a great place to connect with your potential

Ideal Clients, along with Key Influencers, and Journalists

who can help you spread the word about your

Professional Services.

LinkedIn is a tremendous platform to build relationships

at scale with hundreds, even thousands of potential

clients.

But it’s NOT the place to sell.

To convert Connections to Clients, you must have a

friction-free system to move your Connections from

LinkedIn to your email list, or agree to an initial phone

call.

Answer the following five questions to discover if you

have the basic elements of a friction-free system in place:

Do You Effectively Move LinkedIn Connections to Leads?I tag and track my potential Ideal Client Connections

I use a CRM system or spreadsheet to track

Connection activity

I share valuable information with my Ideal Client

Connections before making an off LinkedIn Call To

Action

I offer my Ideal Client Connections a simple, easy to

consume, value-packed Lead Magnet

I use an online Calendar Appointment Scheduler to

book make booking phone appointments with

Connections simple and efficient

Your LinkedIn Prospecting Self-Assessment Scorecard

There are five questions in each of the five sections for a

total of 25 questions.

Add up all those you answered with a firm YES.

If you have:

20 - 25 Yes, or Checked answers: You have a solid

LinkedIn Prospecting Process. You have a Game Plan and

you're taking ACTION. Good for you!

15 - 19: You're doing ok, but have room for

improvement.

0 - 14: Perhaps you're just getting started, aren't sure if

LinkedIn can help you, or you're flat out lost and need

help?

Finally...

Do Specific Parts of Your LinkedInProspecting Process Demand Attention?

Also, look at your scores in each of the sections to

pinpoint your LinkedIn Prospecting Process needs

improvement:

4-5: Good

2-3: OK

0-1: Need help!

Now It's YourMove

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