ashley laughlin portfolio
TRANSCRIPT
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8/6/2019 Ashley Laughlin Portfolio
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ashleylaughlinwww.ashleylaughlin.com [email protected] 585.764.1532
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Design Collaborative, Senior Ye
Express the Brand
Collaborated with RES Exhibit Services to
design a Boll Winter Trade show exhibit.
The design o the booth must allow or Boll
goggles to be displayed, experienced, andexpressed as a brand.
Close the Deal
There must be areas or closing the deal with
customers and storing trade show workers
items.
Experience the Product
Design the exhibit to it within a 30x30
island space.
Trade Show Exhibit
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Process Pen sketches o various layout options.
Elements of the display
Seamless walls, Microsot Suraces,
engaging user experience, methods o
displaying and keeping the product sae.
Easily collapsible, electrically wired into the
loor or below carpet, manuacturable, and
within budget.
Logo shaped revolving product display
Seamless display wall and hanging sign layouts
Mountain-like revolving display, giving the
appearance o winter sports
Microsot Surace enclosures
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Process Images Pen sketches, Photoshop sketches, andSolidWorks progress screenshots.
Microsot Surace table with enclosed electronics
Simpliied structure using aluminum tubing and tension abric or production
Bent aluminum tubing and tension abric
aesthetic supportsTubing supported electronic display wall Revolving goggle d isplay rack, imitating a ski l it Progress towards ina l exhibit design
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Exhibit Design Sharp edges and red color are symbolico Bolls edgy look.
Tethered Apple iPads allow viewing o entire
product line and private purchasing options.
Vertical product display racks, opening
product drawers and enclosed Microsot
suraces allow the user to experience the
product both physically and virtually.
Exhibit can be used or any season due
to general graphics.
Programmable interactive media walls and
iPads draw customer into exhibit.
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Design Details PhotoView 360, Adobe Illustrator renderings.
Coat Closet
Holds exhibit workers coats and shoes
Suspended Microsoft Surface
Hangs above the ground makingthe surace appear lighter
Organically shaped surface table
supports and storage towers
Inspired by Bolles sharp, contemporary,
and athletic appearance
Aluminum Frame
Electrical wiring is run
through tube into the ground
Tension fabric legs and surface cover
Designed to appeal aesthetically and hide
internal components
Refrigerator and Shelves
Hold exhibit workers belongings and ood
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Design Details PhotoView 360, Adobe Illustrator renderings.
Product display rack
Goggles displayed on a vertical rack
or customer handling
Product storage bins
More products stored behind glass in table
base. Drawers pull out to allow product
handling
iPad selling tool
IPads are tethered to display tables
allowing or purchase o products
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Project
Design both graphics and packaging or
a tea or coee product.
Project ChoiceBlooming or blossoming tea.
Target Market
Laid back women who appreciate beauty,
entertaining riends, and amily.
Product to be sold in upscale super markets.
Tea Packaging
Graphic Tactics, Senior Year, Fou
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Packaging Concepts Simultaneous development o graphics andpackaging designs.
Package vessel ideas mocked up in paper.
Final orm involves both on shel and
individual packaging.
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Graphic Development Subtle colors chosen to appeal to emales andexpress the delicate nature o blossoming tea.
Logo design concepts
Graphics concepts
blossoms
rr i , i xi ,
r ill
Fr c l l r
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r ill
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r lili l l i , r i ,
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r r
r Lili l l i , r i ,
l
L rr r li i , i r c i ,
xi c i , ri ll r, c l i r
i
blos oms blossoms blos oms
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lr lil
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lri i
l rr r li i , i r c i ,
ri l l r,
c l i r i
n t i n l m
Nutrition FactsServingSize 1blossom Servingsinbag 12
AmountPerServing
Calories 2 5 C a lo r ie s f r om F a t 0
% Daily Value*
Total Fat 0g 0%
Total Carbohydrate 0g 0%
D i et a r y Fi b er 0 g 0 %
Sugars0g
VitaminA 0% VitaminC 0%
Calcium 0% Iron 0%
*PercentDailyValuesare basedona 2,000caloriediet. Your dailyvaluesmaybe higher or lowerdependingonyour calorie needs.
blossomstea varieties
Contains 12 blossomsNet Weight 4 oz
blossoms natural teas
blossoms natural teas will bring you
the joy and beauty essential
to everyday life.
Each tea blossom has been
individually handmade, giving eachblossom a truely unique appearance.
Combined with green tea leaves
blossoms natural teas will make the
perfect tea for you.
Add to a 25 oz teapot,
steep multiple times.
AmaranthRefreshing, antioxidants,
Add to a 25 oz teapot,
steep multiple times.
lavStress reli
reduction, ca
Add to a
steep mu
jasmineCalming, sweet, soothing.
Perfect for early morning relaxation.
Add to a 25 oz teapot,
steep multiple times.
dragon lilyBeautifully stunning, fruity,
velvety smooth, perfect for dessert.
Add to a 25 oz teapot,
steep multiple times.
blossomsamaranth
One blossomNet Weight .75 oz
bloslav
OneNet W
blossomsjasmine
One blossomNet Weight .75 oz
blossomsdragon lily
One blossomNet Weight .75 oz
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Packaging Template Templates created in Adobe InDesign.
blossoms
One blossom
Ne tWeight.75oz
AmaranthRefreshing, antioxidants,
Add to a 25ozteapot,
steep multiple times.
blossoms
NutritionFactsServingSize 1blossom Servingsinbag 1
AmountPerServing
Calories 2 5 C a lo ri es f r o m Fa t 0
% Daily Value*
Total Fat 0 g 0 %
Total Carbohydrate 0 g 0 %
Di e t a ryF i b er 0 g 0 %
Sugars0g
VitaminA 0% VitaminC 0%
Calcium 0% Iron 0%
*PercentDailyValuesare basedona2,000caloriediet. Your dailyvaluesmaybe higher or l owerdependingonyour calorie needs.
Ingredients: amaranthbloom, greentealeaves
blossoms
One blossom
NetWeight.75oz
dragon lilyBeautifully stunning, fruity,
velvety smooth, perfect fordessert.
Add to a 25ozteapot,
steep multiple times.
blossoms
NutritionFactsServingSize 1blossom Servingsinbag 1
AmountPer Serving
Calories 2 5 C a lo ri es f r o m Fa t 0
% Daily Value*
Total Fat 0 g 0 %
Total Carbohydrate 0 g 0 %
Di e t ar yF i b er 0 g 0 %
Sugars0g
VitaminA 0% VitaminC 0%
Calcium 0% Iron 0%
*PercentDailyValuesare basedona2,000caloriediet. Your dailyvaluesmaybe higher or lowerdependingonyour calorie needs.
Ingredients: dragonlilybloom, greentealeaves
blossoms
One blossom
NetWeight.75oz
lavenderStress relieving, fatigue
reduction, calmingto nerves.
Add to a 25ozteapot,
steep multiple times.
blossoms
NutritionFactsServingSize 1blossom Servingsinbag 1
AmountPerServing
Calories 2 5 C a lo r ies f r o m Fa t 0
% Daily Value*
Total Fat 0 g 0 %
Total Carbohydrate 0 g 0 %
Di e t ar yF i b er 0 g 0 %
Sugars0g
VitaminA 0% VitaminC 0%
Calcium 0% Iron 0%
*PercentDailyValuesare basedona2,000caloriediet. Your dailyvaluesmaybe higher or lowerdependingonyour calorie needs.
Ingredients: lavender bloom, greentealeaves
Nutrition
Facts
ServingSize1blossomServingsinbag
8
AmountPerServing
Calories25
CaloriesfromFat0
%D
aily
Value*
TotalFat0g
0%
TotalCarbohydrate0g
0%
DietaryFiber0g
0%
Sugars0g
VitaminA
0%
VitaminC
0%
Calcium
0%
Iron
0%
*PercentDailyValuesarebasedona2,000calorie
diet.Yourdailyvaluesmaybehigherorlower
dependingonyourcalorieneeds.
Ingredients:amaranthbloom,jasminebloom,
dragonlilybloom,lavanderbloom,greentealeaves
blossomsamaranth jasmine dragonlily lavander
Floweringtea varieties4Blossoms, NetWeight4oz
blossomsamaranth jasmine dragonlily lavander
Floweringtea varieties4Blossoms, NetWeight4oz
Made from 100%recycled paper
Please recycle
Amaranth
Refreshing,antioxidants,
Addtoa25ozteapot,
steepmultipletimes.
jasmine
Calming,sweet,soothing.
Perfectforearlymorningrelaxation.
Addtoa25ozteapot,
steepmultipletimes.
dragonlily
Beautifullystunning,fruity,
velvetysmooth,perfectfordessert.
Addtoa25ozteapot,
steepmultipletimes.
lavender
Stressrelieving,fatigue
reduction,calmingtonerves.
Addtoa25ozteapot,
steepmultipletimes.
blossoms natural teas
blossomsnaturalteaswil lbringyou
the joy and beauty essential
to everyday life.
Eachtea blossom hasbeen
individually handmade, givingeach
blossom a truely unique appearance.
Combined withgreentea leaves
blossomsnaturalteaswil lmake the
perfect tea foryou.
Add to a 25oz teapot,
steep multiple times.
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Full Scale Model 8 pack o blossoming tea in a simpledispensing box. Approximate cost o a box
o 8 is $16.00.
Large enclosure houses individual tea packets
on store shelves. Individual packages allow
or stores to sell tea in bulk.
Selling individual tea packets is slightly more
expensive than boxed purchase and allows or
choice o tea and less initial fnancial impact.
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Target Market Decision
Secondary and postsecondary education.
Project Description
Provide a simple to use heads-up-display or
improving educational communication
and interaction.
Project
Design a Heads-Up-Display unit or a specifc
target market.
Existing Technologies
Focus on the airplane, driving, or video
game industry. Heads-up displays have broad
applications.
Educational Heads-up Display
Advanced Produc t Design, Sen ior Ye
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New Product Choice and Goals
Product must be comortable and lightweight
as it may be worn or long periods o time.
Aesthetically pleasing, something that
students will wear.
Trends
Many designs appear bulky, uncomortable to
wear, and aesthetically uturistic.
New Product Uses
To be worn during classes allowing or
enhanced interaction and communication
in a digital world.
Synchronizes via wireless communications
with a computer. Teachers can create and
share virtual immersive learning experiences
or students to learn and interact.
Education
Design Collaborative, Senior Ye
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Sketches examining orm and unction options.Process Images
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Photoshop sketches, and 3D sketches. Examining orm and unction options,
both stylish ashionable styles and high
tech styles.
Possibility o a headband option, reduce
weight on ears and nose or ext ended
periods o wear.
Concept Development
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Model Built in SolidWorks, 3D printed ABS.
Stepping towards radical eye wear, orm
asserts a new style while still remaining
reminiscent to current eye wear.
Manuactured with HDPE and steel
ear pieces.
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Exploded view created in SolidWorks model
with Bunkspeed Shot render.Exploded View
Electronic Components
On/O Toggle
Temple2X
Hinge2X
Lens Rim
Nose Pad2X
Lens2X
Vent2X
Batteries
Battery Compartm2X
Component Compartment2X
Adjustable Temple Tips
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Bunkspeed Shot, Adobe Illustrator, and
Adobe Photoshop detail images.Design Details
Adjustable metal earpiece
Eye tracking technology displays
options, blink to select
Touch on/o toggle
Sliding Battery CompartmentAdjustable, replaceable oam
nose cushion
Logo and VentHinge connection allows or
electronic communication
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Human Factors Adobe Illustrator and Bunkspeed Shot.
6.6 6.6
8.7
6.1
5.2
5.7
8.1
3.03.35.2
50th Percentile Male 50th Percentile Female
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Smallest headline type goes here type goes here type goes hereSynchronizeSocial Network/Connect to Device.
Synchronize
Social Network/Connect to Device.
Resources
Virtual Environment/Internet.
Classroom
View Classes
Discussions/Virtual Classroom.
Final Heads-up Display Design