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CASUAL CLOTHING QUESTIONNNAIRE

Sl.No How Often

You wear

casuals(Q:no:2)

Code I Kind of

Casuals

youwear(Q:no:3)

Code II What does

your brand

givesyou(Q:no:6)

Code III

1 Almosteveryday

2 Jeans 1 Praise fromfriends

4

2 Almosteveryday

2 jeans 1 Satisfaction 2

3 often 3 Casual shirts 4 satisfaction 24 often 3 t-shirts 3 Value of money 35 often 3 jeans 1 Praise from

friends4

6 Almost

everyday

2 T shirt 3 Satisfaction 2

7 Almost everyday

2 Jeans 1 Satisfaction 2

8 often 3 jeans 1 satisfaction 29 often 3 Cotton shirts 5 Satisfaction 2

10 Almost everyday

2 jeans 1 Praise fromfriends

4

11 everyday 1 T-shirts 3 Satisfaction 212 rarely 4 Casual shirts 4 Satisfaction 213 everyday 1 Jeans 1 Satisfaction 2

14 Almosteveryday 2 T-shirts 3 Value of money 3

15 Almost everyday

2 Jeans 1 satisfaction 2

16 Almosteveryday

2 Cargos 2 Satisfaction 2

17 often 3 T-shirts 3 satisfaction 218 Almost

everyday2 T-shirt 3 Satisfaction 2

19 everyday 1 jeans 1 Satisfaction 220 Everyday 1 T-shirts 3 Praise from

friends

4

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Sl.No How Often

You Purchase

casuals(Q:no:9)

Code

IV

How important is

brand

(Q:no:13)

Code

V

Key motivators when

you purchase

casuals(Q:no:27)

Code

VI

1 once in 6 month 2 Important 2 Style 22 Once in a month 1 Important 2 colors 43 Once in 6 month 2 Important 2 design 34 Once in 6 month 2 Important 2 style 25 once in 6 month 2 Important 2 Color 46 once in a month 1 Least Important 3 product 17 once in 6 month 2 Very Important 1 Brand name 58 Once in a 6 month 2 Important 2 style 29 once in 6 month 2 Important 2 design 3

10 once in a month 1 Very important 1 Brand name 5

11 once in a month 1 Very Important 1 color 412 Any other 5 Not at all Important 4 Color 413 Once in 6 month 2 Not at all Important 4 Design 314 once in a month 1 Very Important 1 Brand name 515 once in 6 month 2 Important 2 design 316 once in a month 1 Important 2 Color 417 once in 6 month 2 Important 2 Brand name 518 once in a month 1 Important 2 Brand name 519 once in 6 month 2 Not at all important 4 design 320 once in 6 month 2 Important 2 Design 3

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Cross Tables

How Often You wear casuals (Q: no:2)

How Often

0%You wear

casuals(Q:no:2)

0%

Everyday

20%

Almost

everyday

45%

Often

30%

Rarely

5%

How OftenYou wear

casuals(Q:no:2)

Frequency

Everyday 4

Almost everyday 9

Often 6

Rarely 1

Total 20

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Kind of Casuals you wear(Q:no:3)

you

wear(Q:no:3)

0%

Jeans

45%

Cargos

5%

T-Shirts

35%

Casual Shirts

10%

Cotton Shirts

5%

Any Other

0%

Kind of Casuals

you wear(Q:no:3)

Frequency

Jeans 9

Cargos 1

T-Shirts 7

Casual Shirts 2

Cotton Shirts 1

Any Other 0

Total 20

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What does your brand gives you(Q:no:6)

gives

you(Q:no:6)

0%

Recognition

0%

Satisfaction

70%

Value of

money

10%

Praise from

Friends

15%

Social

Acceptance

5%

Any Other

0%

What doesyour brand

gives you(Q:no:6)

Frequency

Recognition 0

Satisfaction 14

Value of money 2

Praise from Friends 3

Social Acceptance 1

Any Other 0

Total 20

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How OftenYou Purchasecasuals(Q:no:9)

Frequency

once in a month 7

once in 6 month12

On impulse 0

During sales discounts 0

Other 1

Total 20

How Often You Purchase casuals (Q:no:9)

You Purchase

casuals(Q:no:9)

0%

once in a month

35%

once in 6month

60%

0%

On impulse

0%

During sales

discounts

0%

Other

5%

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How important is brand

(Q:no:13)

frequency

Very important 4

Important 12

Less important 1

Not at all important 3

Total 20

How important is brand (Q:no:13)

How important

is brand

0%(Q:no:13)

0% Very important

20%

Important

60%

Less important

5%

Not at all

important

15%

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motivators forpurchasecasuals(Q:no:27)

Frequency

Product 1

Style 3

Design 6

Color 5

Brand Name 5

Total 20

motivators for purchase casuals(Q:no:27)

Product

5%

Style

15%

Design

30%Color

25%

Brand Name

25%

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Brand ImportanceCasualsYou wear

VeryImportance1

Important

2

LeastImportant3

Not at allImportant4

Total

Jeans

1

2 5 0 2 9

Cargos

2

0 1 0 0 1

T-Shirts

3

2 4 1 0 7

Casual Shirts

4

0 1 0 1 2

Cotton Shirts

5

0 1 0 0 1

Any Other6 0 0 0 0 0

Total4 12 1 3 20

Hypothesis

H0: Youth who Purchases Jeans (Casuals) give Importance to Brand

H1: Youth who purchases Jeans (Casuals) does not give importance to Brand

Column1

Mean 3.333333

Standard Error 1.520234

Median 1.5

Mode 1

Standard

Deviation

3.723797

Sample Variance 13.86667

Kurtosis -1.16147

Skewness 0.967013

Range 9

Minimum 0

Maximum 9

Sum 20

Count 6

Test Used: T-TESTING

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Test Formulae:

T=X-U

__

S/root (n)

X = Mean of overall rating

=3.333

Standard Deviation among mean ratings = 3.723

U=mean population

2+3/2=2.5

n=20

Tabulated value of t at 5% level of significance with (20-1) degrees of freedom is given

as 1.7613

Calculated value is 3.33-2.5/3.72/20=.83/.76=1.09

If calculated value is less than Table value (1.76) Accept H0

Since 1.09 is less than table value accept H0

HENCE: Youth who Purchases Jeans (Casuals) give Importance to Brand(H0)

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important

of brand

purchase

interval

VeryImportant1

Important2

LessImportant3

Not at all

important

4

Total

Once In AMonth1 1

3 3 1 0 7

Once in 6

aMonths 2

1 9 0 2 12

On impulse 3 0 0 0 0 0

During sales

discount 4

0 0 0 0 0

Any other 5 0 0 0 1 1

Total 4 12 1 3 20

H0: Youth who Purchases Casuals Once in Six months doses not give

importance to brand

H1: Youth who Purchases Casuals Once in Six months give importance to

brand

Column1

Mean 6.666667

Standard Error 3.303197

Median 4

Mode 0

Standard

Deviation

8.091147

Sample Variance 65.46667

Kurtosis -0.14227

Skewness 0.989742

Range 20

Minimum 0

Maximum 20

Sum 40

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Count 6

Test Formulae:

T=X-U

__

S/root (n)

X = Mean of overall rating

= 6.66

Standard Deviation among mean ratings = 8.09

Tabulated value of t at 5% level of significance with (20-1) degrees of freedom is given

as 1.7613

Calculated value is 2.31

If calculated value is less than Table value (1.76) Accept H0

Since 2.31 is greater than table value accept H1

Inference:

Youth who Purchases Casuals Once in Six months give importance to brand

Common Inference:

Youth who purchases Casuals give importance to Brand

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