#asdane t @asdan et building the ultimate asda week christian piers, mfa editor-in-chief colorado...
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#ASDAn
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@ASDA
net
Building the Ultimate ASDA Week
Christian Piers, MFAEditor-in-chiefColorado ‘16
Kyle LarsenAssociate, Comm. CouncilColorado ‘17
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Where we were…
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Where we are.
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Agenda
• Why we did it• How we made it happen• What it’s allowed us to do
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Why?
• Poor event attendance• Little engagement• Role confusion• Mission unclear to members
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On the struggle bus
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How do we make the struggle bus awesome?
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What we needed
• The right time• The right audience• Excitement• Intrigue– “What is ASDA?”
• Solid explanation
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The challenge
• What to do• When to do it• How to get it done
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What to do
• Something unique• At least unique to your chapter (SHARE IDEAS!)
• Something big• Get their attention• Get them interested• Big doesn’t necessarily mean expensive
• Something awesome
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The idea
RUSH WEEKTHASDA’s version of a
Marquette’s Amazing Dental Racewith
Combine
ASDA’s version of a
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Our Thrush Week
• Introduction to ASDA• An event every day
• Winners earn “Diamonds”• Sign up individually, assigned into
teams• 1st year with 2nd, 3rd and 4th years
• Winners is awarded the Cup of Carabelli
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• Team Meet and Greet
Thrush Week (Monday)
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• Dental School Selfie Competition
Thrush Week (Tuesday)
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• Lunchtime Sports
Thrush Week (Wednesday)
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• Dental School Joke Contest
Thrush Week (Thursday)
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• Initiation Lunch and Learn
Thrush Week (Friday)
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• The Amalgames
Thrush Week (Saturday)
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When to do it
• Timing is everything
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When to do it
• District 9’s Motto• “Hit ‘em early, hit ‘em hard!”
• Possibly 1st week of school
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How to get it done
• Create committee• It takes a lot of planning
• Include DS1s, DS2s, DS3s, DS4s• Focus on incoming DS1
• Promotion• Videos, website, emails, Facebook, etc
• Clearly explain what ASDA is
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Promotion
http://youtu.be/2N9yL_dJE-8?list=UUHnPaBC8xnnDaTn7urLYf7w
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• Take Pictures!• Film video!
Future Promotion
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Last but not least...
• Explain ASDA• Be simple• Be clear• Be thorough• but short
• Be memorable
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What is ASDA?
• In one word?• How about four?
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What is ASDA?
American Student Dental Association
AS DA
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What is ASDA?
Advocacy ServiceDentistryActivities
AS DA
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ASDA is...
http://youtu.be/RY31ouvXfLU?list=UUHnPaBC8xnnDaTn7urLYf7w
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What this enabled us to do• Understanding of chapter mission
and protocol– A.S.D.A. talking points
• Domino effect– Rising leader confidence
• Capital for future events
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What this enabled us to do• “ASDA Circle of Life”• More member engagement Better
general attendance More vendor negotiating power More member opportunities More member engagement
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What this enabled us to do• Partner with administration• Build momentum• Tackle larger projects needing
greater buy-in
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What this enabled us to do
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What this enabled us to do
http://youtu.be/WZJNtxBvDbQ?list
=UUHnPaBC8xnnDaTn7urLYf7w
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What this enabled us to do
http://youtu.be/CNRhX7k87-g?list=UUHnPaBC8xnnDaTn7urLYf7w
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YouTube.com/ColoradoASDA
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Questions?
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Takeaways:
• You can’t tackle big goals without engagement
• Imprinting
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The thrush is spreading!
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Will you catch the candida?
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Contact: