asda colleagues

17
Because I Work At

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Page 1: Asda Colleagues

Because I Work At

Page 2: Asda Colleagues

TURNING ASDA COLLEAGUES INTO ASDA EVANGELISTS

Presentation May 2013

Page 3: Asda Colleagues
Page 4: Asda Colleagues

Colleagues are the greatest Asda brand asset.

Page 5: Asda Colleagues

The front line of daily business.

The most important advocates.

And yet almost a third admit to not shopping

at their Asda.

Page 6: Asda Colleagues

Your influence within the world of entertainment is big, and ever increasing.

You are a major sales channel for properties.

Page 7: Asda Colleagues

Asda has the power to make a star

Asda has star power

Page 8: Asda Colleagues

We believe there is a great opportunity;

To harness your influence and leverage your power in the entertainment industry to...

...bring excitement, theatre and entertainment to your stores and

for your colleagues.

Page 9: Asda Colleagues

Giving even more reasons to believe that

Asda is a great place to work, And a great place to shop.

Page 10: Asda Colleagues
Page 11: Asda Colleagues

THE NATIONAL AMBITION:

Every year, every store will have at least one memorable live experience that brings colleagues, and their families,

together.

And every year, every colleague will have at least one memorable moment that is a personal reminder of why

they are proud to work at Asda.

BECAUSE I WORK AT ASDA, THIS HAPPENED, JUST FOR US

Page 12: Asda Colleagues

ACHIEVING THE NATIONAL AMBITION:

Leveraging relationships with entertainment, media and content owners and distributors to ensure that Asda is a valued partner for building future relationships.

²  Performances ²  Meet and Greets ²  Personalised Messages

²  Appearances ²  Signings ²  Exclusive Content

Page 13: Asda Colleagues

Look who popped in

to say hello!

Amazing performance at

work today!

Jessie J left a b’day

message on my phone! Jedward joined us on the tills!

Miley Cyrus designed a

top only for Asda staff!

Page 14: Asda Colleagues

THE ASDA ASSETS Bringing the Asda assets (new and existing) together to harness the buying and selling power of the business to encourage talent to get involved

CALENDAR  EVENTS

ASSETS  &  CHANNELS

COLLEAGUE  MOMENTS

Daily update Asda TV Birthday

Big Brunch Asda FM Anniversary

Christmas Party Asda Magazine Partnerships

YBM E-TV New Arrivals

Greenroom YBM (Awards)

Facebook

Twitter

Colleague Voice

Page 15: Asda Colleagues

SUGGESTED PARTNERS

Page 16: Asda Colleagues

MEASURES OF SUCCESS Staff survey using existing internal comms tracking and benchmarks and measure after the first wave of activity.

Social media engagement (and importantly, colleague to facebook fan conversion) following activity.

Page 17: Asda Colleagues

We will manage this programme of activity, executing the most extensive internal reward programme with the

entertainment industry ever achieved.

Activating both through Asda commercial connections, but

importantly through freuds’ network of connectivity, the programme will provide a tiered system of content rewards

to ensure there is something, for everyone, within a calendar year.

This unique and proactive relationship with the entertainment industry will clearly forge a deeper and

closer relationship between Asda and the entertainment world, the results of which should be positively experienced

beyond the core objective of the colleagues reward programme.