asda necessities boards
DESCRIPTION
Asda Necessities Final Submission BoardsTRANSCRIPT
THE BRIEF:TO TAKE A SUPERMARKET ̒BASIC̓ RANGE AND REBRAND AND DELIVER ITEMS OF PACKAGING. THIS WAS DONE AS PART OF A COLLABORATIVE BRIEF WITH ELLIS THYNNE. THE AIM THE AIM WAS TO SHOW THAT PRODUCTS WHICH ARE LOWER IN PRICE, DO NOT HAVE TO MEAN LOWER IN QUALITY. WE CHOSE TO TAKE ASDA SMARTPRICE RANGE AND REBRAND IT INTO ASDA ̒NECESSITIES̓. THIS IS ALLOWING THE CUSTOMERS TO FOCUS LESS ON THE CHEAP PRICE AND MORE ON THE FACT THAT MANY FOOD PRODUCTS ARE NECESSARY IN EVERYDAY LIFE. WE GAVE THE PACKAGING A REFRESHING YET SIMPLISTIC LOOK WITH THE USE OF SIMPLE TYPOGRAPHY. EACH PRODUCT IS MAKING A STATEMENT ABOUT THE NUTRITIONAL VALUES OF THE CONTENTS INSIDE TO SHOW THAT THERE IS NOTHING WRONG WITH THESE LOWER PRICED PRODUCTS.
CHARLOTTE WARRENOUGD301LEVEL 6
BRIEF 3 - ASDA ̒NECESSITIES̓ COLLABORATIONBOARD 1/5
CHARLOTTE WARRENOUGD301LEVEL 6
BRIEF 3 - ASDA ̒NECESSITIES̓ COLLABORATIONBOARD 2/5
WE CHOSE TO REDESIGN THE PACKAGING OF 5 PRODUCTS EACH. THE WAY IN WHICH WE DECIDED ON WHAT THEY WOULD BE WAS BY SUBSTRATE OF THE PACKAGING. WE CHOSE EACH PRODUCT FROM THE CATEGORIES OF: GLASS, TIN, CARD/PAPER, PLASTIC AND CELLOPHANE.
WE WANTED TO SHOW CUSTOMERS BUYING THE PRODUCT EXACTLY WHAT THEY ARE GETTING WITH NOTHING TO BE HIDDEN. WE DECIDED THE MAJORITY OF THE PACKAGING WOULD BE SEE-THROUGH WITH PRINTED CLEAR STICKY LABELS. PRODUCTS WHICH COULD NOT BE CONTAINED IN SEE-THROUGH PACKAGING (SUCH AS THE TIN) HAVE A PRINTED IMAGE OF THE CONTENTS ON THE LABEL TO FOLLOW THE THEME OF THE PRODUCT IS WHAT IT IS HAT THE PRODUCTS ARE WHAT THEY ARE.
ABOVE SHOWS THE 5 INDIVIDUAL PRODUCTS I DESIGNED AND CREATED THE LABELS FOR, AND A TOTE BAG I DESIGNED WHICH CUSTOMERS CAN PURCHASE TO CARRY HOME THEIR SHOPPING IN.
CHARLOTTE WARRENOUGD301LEVEL 6
BRIEF 3 - ASDA ̒NECESSITIES̓ COLLABORATIONBOARD 3/5
ABOVE:
THE 5 INDIVIDUAL PRODUCTS DESIGNED AND CREATED AS MY PART OF THE COLLABORATION.
CHARLOTTE WARRENOUGD301LEVEL 6
BRIEF 3 - ASDA ̒NECESSITIES̓ COLLABORATIONBOARD 4/5
ABOVE:CLOSE UP SHOTS OF MORE OF THE PRODUCTS.
CHARLOTTE WARRENOUGD301LEVEL 6
BRIEF 3 - ASDA ̒NECESSITIES̓ COLLABORATIONBOARD 5/5
ABOVE:STORE BANNER AND MOCK UP