arun mehra - how to make social media work for you through artistic collaboration, cswglobal14

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ERIC CLAPTON GUITAR SYMPHONY BY AKSHAY CHOWDHRY

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Presented at Crowdsourcing Week Global 2014 by Arun Mehra, CEO of Talenthouse India. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

TRANSCRIPT

Page 1: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ERIC CLAPTON GUITAR SYMPHONY

BY AKSHAY CHOWDHRY

Page 2: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14
Page 3: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

OUR PLAYGROUND

Talenthouse Is the World’s largest online platform

Where artists from all over the globe engage for

Creative Collaboration

Page 4: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

TALENTHOUSE GLOBAL

Page 5: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

TALENTHOUSE INDIA IN

36 MONTHS

70+ Projects

30,000+ Registered Users

200,000+ Social Community

100+ Brands

15000+ Creative Submissions

35+ Countries Reached

Page 6: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ARTISTS ARE EVERY WHERE

Page 7: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

IN INDIA

Page 8: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

35+ COUNTRIES REACHED

& ACROSS THE GLOBE

Page 9: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

THIS IS POSSIBLE BECAUSE OF THE…

Page 10: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

POWER OF THE CROWD

Page 11: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

THERE’S AN

ARTIST IN EACH ONE OF US…

Page 12: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

Mahatma Gandhi

THIS IS WHAT YOU KNOW….

MAHATMA GANDHI WAS KNOWN FOR LEADING INDIA TOWARDS THEIR INDEPENDENCE FROM THE BRITISH

Page 13: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

Mahatma Gandhi

WHAT YOU MAY NOT HAVE KNOWN…

PLAYED THE CONCERTINA

Page 14: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ALBERT EINSTEIN THIS IS WHAT YOU KNOW….

DEVELOPED THE GENERAL THEORY OF RELATIVITY

Page 15: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ALBERT EINSTEIN

PLAYED THE VIOLIN

WHAT YOU MAY NOT HAVE KNOWN…

Page 16: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

BILL CLINTON SERVED AS THE 42ND PRESIDENT OF THE UNITED

STATES OF AMERICA AND WAS WELL KNOWN AS THE “NEW DEMOCRAT”

BILL CLINTON

YOU ONLY THOUGHT HE PLAYED…

Page 17: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

Monica Lewinsky

Page 18: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

WHAT YOU MAY NOT HAVE KNOWN…

HE PLAYS THE SAXOPHONE

BILL CLINTON

Page 19: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

SAMSUNG INCREDIBLE ART

PARTICIPATION MAP

Page 20: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

TALENTHOUSE REACHES OUT TO ARTISTS THROUGH…

FACEBOOK POSTS

TWEETS

DIGITAL ADS

VOTES

Page 21: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ADVANTAGE

SOCIAL MULTIPLIER EFFECT

1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/reach

Page 22: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

SOCIAL MEDIA CHANGED LIVES…

TALE OF

FOUR ARTISTS

Page 23: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

Vicky Khandpur saw that his filmmaker friend Aashini Shah was regularly participating on Talenthouse through FB Posts. This led him to participate in Capture The Axe Extra Strong Effect’

VICKY KHANDPUR LAUNCHED HIS OWN FILM STUDIO

PRESENTLY AASHINI SHAH IS WORKING ON VARIOUS AD FILMS

AXE VIDEO

AXE VIDEO

Page 24: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ISHTEYAQ’S FILM WAS USED AS A DIGITAL COMMERCIAL ON THE BRANDS YOUTUBE CHANNEL FOR THEIR SOCIAL CAMPAIGN

ASIM JAIN GAINED POPULARITY A QUIRKY FILMMAKER ON SOCIAL MEDIA

AMBIPUR VIDEO

Ishteyaq Quadri an animation teacher would vote for his students Asim Jain’s work on Talenthouse. This led him to participated in Ambi Pur’s film contest

AMBIPUR VIDEO

Page 25: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

RITESH VERMA GOT A ONE’S IN A LIFE TIME OPPORTUNITY TO ATTEND THE JAMESON EMPIRE AWARDS IN LONDON

ANSHUL JOSHI’S FILM WAS THE

MOST POPULAR AND HE GAINED

ACCLAIM

Ritesh Verma saw a FB post and Anshul Joshi an online ad which led them to participate in Jameson Done In Sixt Seconds film competition

VIDEO

VIDEO

Page 26: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

NANDITA MAAN Nandita saw the campaign through Anita Dongre’s twitter handle

Participation in “Accessory Designer for Anita Dongre” and got the opportunity to work with AND Designs India Ltd. as an accessory designer. Featured in leading magazines in India.

PRESENTLY SHE IS PURSUING FASHION DESIGN IN ITALY, MILAN

Inviting all #fashiondesigners to #participate in #AND@talenthouseIND & stand a chance to work with me

Page 27: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

TAMIR

BAASANJAV Talenthouse Online Ad led Tamir to…. Participation in the contest ‘Design for Adidas Eyewear’

Tamir’s popular design got him more prize money than a year’s worth of average income in Mongolia

NOW TAMIR IS PURSUING DESIGN ON FULL-FLEDGED BASIS TO LIVE HIS DREAM

Page 28: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

Opportunities

Collaborate with well known Brands and

Industry leader

Open Platform Network,

Learn & Share

Resources to

pursue their

Passion

Get widespread

Reach

BENEFITS FOR ARTISTS FROM

CROWD SOURCING PLATFORM

Page 29: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ARTIST COLLABORATION THROUGH SOCIAL

MEDIA IS SERIOUS BUSINESS

BRAND ASSET

Page 30: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

MICROMAX

REDESIGN THE LOGO

Page 31: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

HELPED MICROMAX UNDERSTAND

CONSUMER PERSPECTIVE

MICROMAX NEW PUNCH LOGO

SOCIAL MEDIA REACH

6.5 MILLION

2500 LOGO DESIGNS

Page 33: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

KARBONN SMART PHONES INDIA’S WELL KNOWN BRAND IS CROWDSOURCING FOR START UP SCREENS. THE SELECTED ANIMATION WILL BE A PART OF ALL KARBONN PHONES.

KARBOON Video

Page 34: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

BRANDS are ASSOCIATING

with TALENTHOUSE for…

SOCIAL

CAMPAIGNS

Page 35: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ADVANTAGE

SOCIAL MULTIPLIER EFFECT

1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/reach

Page 36: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

50

1.2 MILLION The Crowdsourced films were used as digital commercial on the brands Youtube channel for their social campaign

Page 37: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

50 1 MILLION

Clean and clear used our content to run a campaign with its existing users and engage them. The Crowdsourced video is now being converted into an official TVC

CLEAN & CLEAR Video

Page 38: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

66 2 MILLION

THE CROWDSOURCED FILM GAINED HUGE POPULARITY ON SOCIAL MEDIA

AXE Video

Page 39: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

SOCIALLY MOVING INTO

SOCIAL RELEVANCE

Page 40: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

A CAMPAIGN CREATED TO INSTILL PATRIOTISM

AMONG INDIANS PARTICULARLY THE YOUTH

Page 41: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

MY NATION MY ANTHEM WAS CREATED IN LESS THAN

$10000

REACHED 2 MILLION INDIAN DIASPORA

GAINED 3 MILLION WORTH FREE MEDIA

RECEIVED 500 TV PLAYS

Page 43: Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

THANK YOU