are we there yet? - designing ux for kids by: justin smith
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TRANSCRIPT
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Are We There Yet?
Designing UX for Kids
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Justin Smith Georgia Tech | Roundbox IHG | Cartoon Network
@xenoabe
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All slide images via Stefán’s
Stormtroopers 365 Flickr set and used with permission from Stefán.
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-Jim Henson-“The most sophisticated people I know - inside they’re all children.”
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Part 1: What is
UX?
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The User’s Experience
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UX Design/Architecture
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Audience
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Business User
Technical
Requirements
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Information Architecture
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Wireframes
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Prototyping
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Testing
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Part 2
Kids
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Generations๏ Baby Boomers 1946 -1964 ๏ Gen X - 1965 -1976 ๏ Millenials - 1977 -1996
Magid Research - 2012
๏ Pluralists - 1997 - Present
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Big Differences in small Ages
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Motor Skills
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Memory and cognition
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dumb it
down?
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NO!
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Make a product that kids will love, NOT a product that ONLY kids will love.
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C.O.P.P.A.
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PERSONALLY
IDENTIFIABLE
INFORMATION •Data •Social media •UGC
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Part 3
The 5 Ps
of Designing kids UX
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1. P 2. P 3. P 4. P 5. P
arenting
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Parents play big role.
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1. P 2. P 3. P 4. P 5. P
layarenting
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Play noun \ˈplā\
activity engaged in to amuse oneself
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Play is free movement within a more rigid structure.-Zimmerman and Salen Rules of PLay-
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LOGO Math Blaster
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1. P 2. P 3. P 4. P 5. P
RACTICElayarenting
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Repetition and Familiarity lead to mastery.
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When you watch a kid learn, you see there’s a recognizable pattern to what they do. They give it a try once -- it seems that a kid can’t learn by being taught. They have to make mistakes themselves. They push at boundaries to test them and see how far they will bend.
-Raph Koster -- A Theory of Fun -
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1. P 2. P 3. P 4. P 5. P
atienceRACTICElayarenting
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Play while waiting.
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Fake Progress
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Think “mobile” for speed.
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1. P 2. P 3. P 4. P 5. Popularity
atienceRACTICElayarenting
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Popular items = social status.
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Part 4
The 3 Ds
of Building Kids Experiences
The 3 Ds
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1. D 2. D 3. D
esign
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• Colors • Icons • Characters • Attention
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BE LOUD!
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1. D 2. D 3. D
esignev(ices)
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!
!
Desktops/Laptops TVs
iPod iPhone
iPad Consoles
!
2nd Screen Experiences
Meet the user where they are.
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1. D 2. D 3. D
esignev(ices)iagnosis (testing)
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Kids are honest.
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Growing Gap
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Generational Change
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‣What UX IS. ‣Kids ‣The 5 Ps ‣The 3 Ds
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“Kids don’t remember what you try to teach them. !
They remember what you are.”
-Jim Henson-
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"I think that inside every adult is the heart of a child. We just gradually convince ourselves that we have to act more like adults."
-Shigeru Miyamoto-
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Most kids don’t want to grow up. !
Most grown ups still want to be a kid.
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Thank you!
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Questions?