• 22 years as one of Chicago’s most successful independent writers and President of Ardito Creative Enterprises (ACE), a writing and full-service creative resource for national and international clients

• 3 years as a writer for Foote Cone & Belding Advertising Agency,

Chicago. Noted leader in writing community. Helped start

Independent Writers of Chicago (IWOC) and served as Charter President • 5 years as senior pharmaceutical/corporate writer for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller) • Diverse skills that combine pharmaceutical writing expertise with vast writing experience in these arenas: consumer, B2B, medical, electronic (Websites & e-mail blasts), financial, promotion, journalism, humor, audio visual, industrial and training • Specialty in clever, inventive, engaging writing that adds impact and involvement to typically straightforward materials

• Written for world’s largest businesses, facilities, institutions, and

associations from Abbott Labs and Baxter to Walgreen’s and Zenith

Jim Ardito—the Short Version

• Nationally syndicated columnist (Fightin’ Mad) in 3 newspapers 1980 – 1983

• Columnist for What’s Happening Newspapers (Food for Thought) 2010-11

• Wrote and produced 28-pg story & coloring book for FedEx on their efforts to

help save Loggerhead Turtle hatchlings from Gulf oil spill. Sept. 2010 • Helped form and was Charter President of Independent Writers of Chicago • Featured on TV 3 times (World’s First Tupperware Party for Men, Fightin’ Mad Presidential Candidate, Chicago’s Business Newsmakers) • Wrote Happy Meal boxes for McDonald’s, Kid’s Meal boxes for Burger King and

5 interactive Kid’s Club comic books for BK in Europe • Wrote, produced, and directed national Firestone radio spot featuring

Michael Andretti Jr.

• Sold “Future Ads” concept to Analog Science Fiction Magazine • Speech writer for singer/environmentalist, John Denver, many CEOs

• Developed concepts for AT&T corporate headquarters then led a

brainstorming session of their top thinkers to analyze concepts

• Survived on hard work, wit and word-smything for 30 years

Career Highlights 13 Minute Claims to Fame

What’s On the Menu?

Count on diversity that’s rare and writing that’s always

well done. You can expect consistency too with copy that

is strategically on target, creative, engaging and easy to

digest. Dig in and enjoy samples from the following areas:

• Concepts

• Websites

• Advertising

• Naming

• Taglines

• Healthcare

• Promotion

• Training

• Journalism

Since presentation is everything, let this one begin…

Inventive Concepts

You can see right through

this effort to bring a “back-

of-the comic-book style” to

a rep training booklet on

Nasonex. It came complete

with x-ray glasses, but they

didn’t really work. The idea

did though. Reps read it

cover to cover.

Super Websites to Explore Like this one that launched Promius Pharma Inc.

The challenge here was to launch a company and a product using

branding and a creative platform that captured Promius Pharma’s dedication to innovation

and its unlimited potential. For the answer

we turned to a Tangram, a Chinese puzzle with pieces that can be rearranged to form an

infinite variety of geometric shapes. The company, like the puzzle, offers

unlimited possibilities (Check it out)

To see how this campaign

took off on the Website

I wrote—check out

www.promiiuspharma.com

http://www. artgathering.com (Art gallery meeting place) http://www.fdis-noble.com http://www.smartboxusa.com/chicago (Container storage)

http://www.scottbalice.com (Private equity firm)

http://www.taylorgia.com (Insurance Company)

Other ACE Sites that Offer a Site More–Like SEO

Hard-driving Advertising

Here’s a consumer ad

with a headline I love. So

did my plastic surgeon

client who turned the ad

into a billboard. The

headline made the

transition from stopping

newspaper readers in

their tracks to just plain

stopping traffic.

Here’s a B2B ad with a

headline right out of the

game show, Jeopardy.

What’s the question? Name

the three types of

personalities you need to

run a successful ad

agency?

Big Time Taglines

In Tune with Naming

Client Project Name

Aunt Jemima Syrup Lighter syrup Simply Right

Baxter Healthcare Name for info program Facts for Action

City of Elgin, Illinois Name for playground Common Ground

Kraft Foods Name for instant

breakfast Head Start A La Cart

S. Rosen’s Name for artisan round

bread Round-Ups

Schering Plough

Pharmaceuticals Name for sales force

IT newsletter Plugged-In

Tums (Glaxo Smith Kline) Name for super strength

Tums Tums Total Comfort

A Healthy Helping of Healthcare

No buts about it, when it comes to

healthcare, I’ve done heaps of it, like

this direct mail campaign for

Analpram, a product prescribed by

OB-GYNs and other docs for the relief

of hemorrhoids. This peachy concept

won national awards.

Swell sell sheet for Baxter 4/28/2010

Complete Devotion to Promotion

Here’s something delightfully loony

for Sara Lee. For years, I’ve had the

privilege of working with Haugaard

Creative, one of the top

promotional/marketing firms in

Chicago.

And let’s not forget several

Happy Meal boxes I

wrote for Mickey D’s. I

was lovin’ it.

Burger King got so

jealous, I ended up writing

25 of these boxes

(5 separate series) for them

Truly One-of-a-Kind Training Tools

Like product training delivered via a murder mystery

How do you get sales reps to

read 90 pages of boring facts

about a potassium

supplement? Package all the

training in a murder mystery

as compelling as a John

Grisham novel. Whodunnit?

Yours truly, working with

graphic designer Fred

Knapp, in New Jersey

who gave it a 50s’

murder-mystery feel.

The Right Writer for Journalism

Spirited stories, articles, columns, newsletters, blog

In 2010, I got a chance to

write and help produce my

second favorite assignment of

all time: this 28-page story,

coloring and activity book on

FedEx efforts to help save

Loggerhead Turtle hatchlings

from the horrible Gulf oil spill.

Over 70,000 hatchlings were

saved and I got to tell the

wonderful and hope-bearing

story to kids and others

around the world.

Fab FedEx Gulf Story

Handling Article-Writing Artfully

But really by Jim Ardito

If you actually read this article I wrote

for the CEO of Purohit Navigation,

you’ll see what I mean by spirited

wordsmithing. It’s an honor to ghost-

write for top execs and other

corporate thought-leaders. I craft

each piece to reflect their personal

style, syntax and diction. The more

brilliant they seem, the more I beam

cause I’ve done my job.

Food column begun May 2010. Still rolling and building quite a fan base

We threw away the script when it

came to this breakthrough

newsletter for Eisai

Pharmaceuticals.

It’s been one heck of a

journey so far with

many awards along the

way, but the greatest

reward of all is a

relationship with a

client/partner that

grows and lasts for

years.

It would be an honor

to begin a rewarding

journey with you!

Call (847) 902-6562 now. Operator is standing by!