• 5 years (most recently) as senior pharmaceutical/corporate writer

for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller)

• 22 years as one of Chicago’s most successful independent writers

and President of Ardito Creative Enterprises (ACE), a full-service

creative resource for national and international clients

• 3 years as a writer for Foote Cone & Belding Advertising Agency,

Chicago. Noted leader in writing community. Helped start

Independent Writers of Chicago (IWOC) and served as Charter President

• Diverse skills that combine pharmaceutical and healthcare writing

expertise with vast writing experience in these arenas: consumer,

business-to-business, retail, electronic, interactive, financial, promotion,

journalism, audio visual, industrial and training

• Specialty in clever, inventive, engaging writing that adds impact and

involvement to typically straightforward materials (like CVs)

• Written for world’s largest businesses, facilities, institutions, and

associations from Abbott Labs and Baxter to Walgreen’s and Zenith

Jim Ardito—the Short Version

Promius™ Pharma Takes Flight AND SO DOES THIS SLIDE PRESENTATION

The challenge?

Launch a company and a product using branding and a creative platform that captures Promius Pharma’s dedication to innovation

and its unlimited potential. The answer?

Turn to a Tangram, a Chinese puzzle with pieces that can be rearranged to form an

infinite variety of geometric shapes. The company, like the puzzle, offers

unlimited possibilities (Check it out)

To see how this campaign took off on the

Web site I wrote—with glorious flash

animation—google Promius Pharma and

click on the name

In this dual-product detail aid, this

cover for Mastasol presented one side

of the separation anxiety story—the

fear that an adhesive wouldn't stay

on. Flip the brochure upside down and

around and the same headline worked

for product number 2.

Mastasol & Detachol ONE HEADLINE WORKS FOR TWO SEPARATE FERNDALE PRODUCTS

Meet Detachol, product 2

presented in the same brochure.

Detachol also prevents

separation anxiety by making

sure adhesives come off easily

and painlessly.

Taking care in general healthcare

I write far more than

pharmaceutical. Here’s a

consumer brochure I wrote for

Grant Hospital (Medical Center)

in Chicago. Check out my

resume for other examples.

And the next slide.

Here’s a direct to consumer piece designed to grow caregiver knowledge about Severe Primary IGFD –a hormone deficiency that causes kids to be super-short. Fortunately, Increlex is on hand to cause these kids to sprout—not only hope but actual inches!

When it comes to healthcare

writing, you could say I wrote

the book—or at least promoted

it to physician audiences.

Meet Analpram HC® AND A PEACH OF A CAMPAIGN FOR ANORECTAL PAIN

No buts about it, a simple

and pointed direct mail

rhyme became an effective

way to pitch OB-GYNS

And Now a Tale of Brand Evolution

For Locoid Lipocream—the #1 branded mid-potent

corticosteroid cream—my concept of

“The Double Agent”

evolved to a campaign with a totally

different, “lipid-rich” look and feel

Meet the Double Agent (on the case

with efficacy and elegance for Locoid

Lipocream corticosteroid). The Double

Agent did one heck of a job for 3 years

then evolved brilliantly.

And here’s the evolution

now. Same product, but

totally rebranded and

repositioned to fight

eczema with Hydrolipid

Technology. Locoid

Lipocream (and total Rxs)

never looked so good.

Writing On the Corporate Side

For any healthcare agency or company, I bring far more

to the table than an ability to write for pharmaceutical brands.

I offer a veritable buffet of writing experience, including

consumer, business-to-business and retail.

Purohit Navigation digested this information, appreciated my style and expertise and for 1 ½ years had me serve up:

> PowerPoint presentations and thought-leader articles

for the CEO that were published in major industry pubs

> All internal corporate writing, including a blog and other interactive media, posters, special company events, promotions, and on and on

> All corporate writing for clients, including Web sites and brochures

Here’s a taste of what I produced:

But really written by Jim Ardito

3 Corporate Web Sites to Explore

I wrote all of these Web sites:

• Check out www.purohitnavigation.com

• See a client Web site take flight at Promius Pharma (click on

the name after you google)

• Bone up on fragility fractures@ www.ownthebone.com

The End…

…of the beginning

of a beautiful writing relationship…

with you perhaps

Call (847) 902-6562

(Operator is standing by)