apps and the customer
DESCRIPTION
Malcolm Barclay at the Traveline Conference 2010TRANSCRIPT
Apps & The Customer
Malcolm Barclay, iPhone Developer & Consultant
Tube Deluxe
(59p)
Tube
Status(free)
London Bus
(59p)
NextBuses
(59p)
traveline s&e
(£1.79)
Downloads• NextBuses 65,000
• traveline s&e 2,400
• Tube Deluxe 310,000
• Tube Status 202,000
• London Bus 102,000
Some stats…• NextBuses serves 220,000 departure
enquiries per month.
• traveline s&e serves 5,000 journey plans
per month.
• Tube Deluxe gets used 1.1m times per month. 3m alerts sent each month.
• London Bus serves about 180,000 journey plans per month.
We’ve come a long way…
“The battery lifetime was 20 minutes, but that wasn't really a big problem because you couldn't hold that
phone up for that long.” – Martin Cooper
…we now have this
But users expect something like this…
“Doesn’t even show real time departures! I would’ve thought this would be a no brainer in London”
– User
Users…• have in insatiable appetite for real time
information.
• expect information (e.g journey plans) with little or no input effort on their part.
• expect any changes to be instantly available & updated.
• expect data to be correct.
• expect all of the above & more to be available on any device of their choosing.
The future is mobile, but it’s fragmented
• iPhone, iPad & iPod
• Android
• Nokia
• HP/Palm
• BlackBerry
Data is key
• Opening up data allows 3rd party developers to create services you could never afford to pay for.
• Transport companies, authorities & Government play a central role.
Where to from here?
• Mobile apps are popular & encourage the use of public transport. Even habit changing.
• Beyond journey planning, users expect real time information to be available across a range of mobile platforms.